Altos Tequila Launch Kits

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Proyecto realizado por:

Human

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

Human conceptualized and developed a high-impact launch kit for Pernod Ricard — House of Tequila, aiming to transform the global rebrand of Altos Tequila into an authentic, deeply Mexican, and sustainable experience. Beyond the visual, the project sought to align global teams through a tangible narrative that conveyed the brand’s spirit. To achieve this, Human moved away from the traditional press kit and proposed a collectible object with cultural and emotional value. The result was a custom metal case conceived as a sign painter’s toolkit, which led to a collaboration with Mexican artist Alina Kiwila, who hand-painted each piece. Every kit is unique, celebrating craftsmanship as a symbol of authenticity. The experience was designed to be plastic-free, using recyclable materials. 168 kits and 75 additional editions transformed the launch into a manifesto.

Contexto cultural / problemática del proyecto en INGLÉS

The challenge was to present the global rebrand of Altos Tequila in a way that went beyond the visual, successfully aligning internal teams across multiple international markets under a unified vision while establishing a new standard of authenticity for the brand. The core problem lay in avoiding the traditional press kit approach—often short-lived and forgettable—and instead creating a meaningful experience capable of conveying the cultural, artisanal, and human values behind Altos Tequila. Additionally, the project needed to respond to increasing sustainability demands by eliminating plastic use and ensuring responsible materials, without compromising quality or a premium perception. The challenge, therefore, was to design an object that felt relevant, authentic, and cohesive—connecting with global audiences while remaining deeply rooted in Mexican culture.

Solución del proyecto en INGLÉS

The solution was to completely rethink the traditional launch format by creating an object with cultural, emotional, and lasting value. Human conceptualized and developed a custom metal case from scratch, resolving both its structural design and manufacturing process to achieve a piece with true authenticity and character. The case was conceived as a sign painter’s toolkit, drawing from Mexican popular graphic culture. To further enhance its authenticity, each piece underwent a controlled oxidation process, creating a unique patina that adds depth and individuality. This foundation led to a collaboration with Mexican sign painter Alina Kiwila, who hand-painted every kit, ensuring no two pieces were alike. The experience was designed to be 100% plastic-free, using recyclable materials. The result is a solution where structure, materiality, and craftsmanship converge, creating a system of unique objects that transcend the physical and embody the spirit of the brand.

Créditos

Firstname	Lastname	Role	Company
Alejandro	Flores	Creative Director	Human
Santiago	Luna	Design Lead	Human
Constanza	Flores	Project Manager	Human
Alina	Kiwila	Rotulista	Alina Kiwila

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Giro Chocolates

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Proyecto realizado por:

Biabum

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Giro is a Brazilian chocolate brand born from movement, curiosity and experimentation. Our role was to create the brand’s visual identity, translating the journey from bean to bar to confectionery into a sensory and inviting system. The identity starts from how we experience the world through taste and memory. Notes, aromas, colors and textures come together to remind us that every tasting is a meeting between what we’ve lived before and what we’re discovering now.

Contexto cultural / problemática del proyecto en INGLÉS

Today, people are looking for more healthy and meaningful relationships with food. Giro responds to this by treating chocolate as a fun experience of memory and self-discovery. By encouraging experimentation and bold combinations, the brand invites everyone to taste without rules, to recognize notes in their own way and to enjoy the process. After all, tasting is also a way of getting to know ourselves.

Solución del proyecto en INGLÉS

Giro’s visual identity was built around the idea of sensory memory and flavor exploration. We wanted the brand to feel sophisticated, but also light and approachable: a reminder that tasting should also be about attention and curiosity. The core symbol is inspired by the Flavor Wheel, commonly used in chocolate, coffee and wine tastings. The circular form represents constant movement and rotation, reflecting Giro’s changing flavors and its invitation to keep exploring. The wheel works both as a signature and as a flexible graphic element that organizes the visual system. Illustrations play an essential role in the identity. They were designed to support a rotating range of flavors and combinations, balancing refinement and playfulness. Fine lines, circles and curves reinforce the idea of movement, while a palette that mixes vibrant colors with neutral tones brings freshness, warmth and authenticity.

Créditos

Firstname	Lastname	Role	Company
Beatriz	Tati Nóbrega	Creative Direction	Biabum
Stella	Nardelli	Project Manager	Biabum
Gabriela	Prestes	Design	Biabum
Isadora	Pinheiro	Design	Biabum
Laura	Pletsch	Design	Biabum
Julia	Ferreira	Design	Biabum
Gabriela	Prestes	Illustration	Biabum
Amanda	Franco	Motion Design	Biabum
Drausio	Rangel	Motion Design	Biabum

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HUMANE

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Proyecto realizado por:

La Libertad Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Argentina

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Descripción del proyecto en INGLÉS

HUMANE is an oral care brand created to transform the dental care routine into an attractive, elevated experience. The project begins with a clear premise: oral health doesn’t have to feel cold, boring, or merely functional. Our work consisted of developing a visual and conceptual system that reflects the essence of the brand: high–quality science, a touch of accessible luxury, and a strong modern personality. From its strategic foundations to the creation of its visual universe, we set out to build a paradox that perfectly fits the oral care world: taking smile care with absolute seriousness. HUMANE presents itself as a scientific, sexy, direct and contemporary brand. One capable of elevating an everyday habit into a unique personal ritual.

Contexto cultural / problemática del proyecto en INGLÉS

The oral care category has long been dominated by cold, clinical and strictly functional narratives. Brands that promote daily care routines, yet fail to create emotional connection or a truly enjoyable experience. With HUMANE, we set out to break that paradigm. To spark a shift where people turn everyday care into personal rituals that express well-being, identity and style. The brand becomes a bridge between health, design and daily pleasure, elevating a simple habit into a moment of self-expression.

Solución del proyecto en INGLÉS

For HUMANE’s packaging, we translated inherently digital identity elements into a tactile, physical experience. Visual cues such as blur, transparency, and layering, commonly found in digital interfaces, were reinterpreted through materials, textures, and finishes. We chose metallic, silver, highly reflective surfaces that react to light and surroundings, creating a striking and ever-changing visual presence. On top of these surfaces, information is applied in a restrained and precise way: minimalist typography, a single color palette, and clear hierarchies that reinforce the brand’s sophisticated, modern, and confident character. This approach deliberately breaks away from the conventional codes of the oral care category, typically dominated by white, plastic, and purely functional packaging. Instead, HUMANE presents a visually bold and premium object. The result is packaging that elevates the product from a daily necessity to a ritual experience. An object designed to be seen, touched, and displayed, fully aligned with the brand’s core belief: taking oral care seriously.

Créditos

Firstname	Lastname	Role	Company
Santiago	Guillamondegui	Creative Director	La Libertad Studio
Gonzalo	Prunesti	Creative Director	La Libertad Studio
Nicolás	Bacile	Creative Director	La Libertad Studio

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MALDITA ENVIDIA

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Proyecto realizado por:

ESTUDIO CARIÑO

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

Maldita Envidia is a Mexican condiment brand that mixes flavors, in this case sweet and spicy. This brand is called Maldita Envidia because damn envy moves the world. And that’s not a bad thing—quite the opposite. It drives us to have more, to taste more, to be more. And what is a seasoning, if not one flavor’s envy of becoming another? Sweet wants to be salty. Bitter longs for sweetness. Life isn’t worth living without contrast, and food isn’t either. Let’s admit it once and for all: we’re envious—and that’s a good thing. Because just as there is bad envy, there is also delicious envy.

Contexto cultural / problemática del proyecto en INGLÉS

Young adults (aged 25 to 40) are increasingly interested in the culinary world. Being a host and offering delicious dishes motivates them to seek out gourmet brands to help them achieve this. Maldita Envidia aims to bring spices and seasonings closer to this audience and make them a staple in their pantries.

Solución del proyecto en INGLÉS

The graphic identity was developed the same way a dressing is prepared: with small touches—sometimes just a pinch, sometimes bold and dominant. A simple logo, yet full of expression through its typography. The way the letters connect works like a drizzle of honey, bringing two flavors together to create one-of-a-kind dressings. We used super vibrant colors, inspired by the cardboard signs of street markets, designed to stand out on the shelf and to build a product family that other products can’t help but envy. In the illustrations, each character represents a flavor profile: the sweet bee, the hot habanero, and the little bear—seemingly the most harmless, but when it gets angry, it becomes the spiciest of them all.

Créditos

Firstname	Lastname	Role	Company
José Pablo	Salazar	Dirección creativa + Dirección de arte + Diseño gráfico	Estudio Cariño
Iván	Soto	Dirección creativa + Copy	Estudio Cariño
Yua	Nieto	Fotografia de producto	Freelance
Gabriel	Cordón	Animación	Freelance

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Muupi

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Proyecto realizado por:

Sweety & Co.

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Muupi is a children’s supplement brand created to transform daily nutrition into a joyful and memorable experience. The project’s goal was to develop a visual identity and packaging system capable of standing out in a market dominated by generic, product-driven brands while balancing playfulness for children with credibility for parents. To achieve this, the team created an entirely original universe built around expressive characters, a dynamic wordmark, and a vibrant color system. Packaging was treated as the core of the identity, combining a clear information hierarchy with striking visual storytelling. Transparent bottles with uniquely organic caps and illustrated canisters for droppers complete a system designed to feel modern, engaging, and instantly recognizable.

Contexto cultural / problemática del proyecto en INGLÉS

In Brazil, the children’s supplementation market is crowded yet visually homogeneous, driven by product functionality and lacking emotional storytelling. Most brands rely on clinical codes or overly generic optimism, leaving little room for differentiation or genuine engagement with families. The client challenged the team to create a brand that could break this pattern, something joyful enough to connect with children, but trustworthy and structured enough to satisfy parents and pharmacists. Additionally, the brand needed to compete in both retail and digital environments, requiring a system that was adaptable, memorable, and visually strong at any scale. The challenge was not only to design appealing packaging but to invent an entire narrative world capable of redefining how supplementation is perceived.

Solución del proyecto en INGLÉS

The solution was to build a completely original visual universe guided by creativity and credibility, with packaging at its core. The logotype, constructed from a dynamic semicircle, expresses Muupi’s playful energy and maintains strong visibility in both horizontal and vertical applications. The true protagonists are the characters inspired by the spontaneity of children’s drawings, improbable shapes, free proportions, and bold outlines that deliver instant personality and distinguish each SKU without relying on redundant information. The color narrative combines saturated tones with calmer supporting hues, striking a balance between emotional appeal and functional clarity, reinforcing the brand’s blend of fun and trust. The information architecture follows pharmaceutical standards to ensure readability while preserving visual freshness. The structural design of the packaging elevates the experience: transparent bottles that reveal the product and an organically shaped cap, unique within the category, connecting form, character, and purpose. The droppers extend this language through illustrated canisters that integrate Muupi’s story from first encounter to daily use.

Créditos

Firstname	Lastname	Role	Company
Isabela	Rodrigues	Creative Director	Sweety & Co
Arthur	Martins	Graphic Designer	Sweety & Co
Raíssa	Caldas	Product Designer	Sweety & Co
Daniela	Macedo	Project Manager	Sweety & Co

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Balto & Barry: Pequeños momentos, una vida más grande

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Proyecto realizado por:

Panorama

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Balto & Barry is a natural dog food brand created to redefine feeding as one of the most meaningful daily expressions of care between people and their pets. Panorama developed the brand strategy, naming system, and visual identity to position the brand beyond traditional nutritional claims and closer to the emotional dimension of companionship. Instead of competing through technical superiority or premium signaling alone, the brand reframes food as a simple but powerful act of love that shapes everyday life together. The identity system translates this idea into a warm and accessible visual language built around illustrated human–dog interactions, natural materials, and a flexible packaging architecture that communicates clarity and closeness. Each illustration represents shared moments between pets and owners, reinforcing the brand’s role in supporting everyday rituals rather than exceptional occasions. More than a product brand, Balto & Barry becomes a narrative platform that celebrates the small gestures that define the relationship

Contexto cultural / problemática del proyecto en INGLÉS

The pet food category in Latin America is expanding rapidly, but most brands rely on similar positioning strategies centered on functional benefits, nutritional superiority, or premium status claims. This creates a landscape where differentiation becomes increasingly difficult and emotional relevance remains underdeveloped. At the same time, pets are no longer perceived simply as animals—they are increasingly understood as family members and emotional companions. Owners want their pets to live longer, healthier, and more meaningful lives, and they seek brands that reflect this deeper relationship rather than just technical performance. The opportunity for Balto & Barry was to shift the conversation from ingredients and formulas to connection and everyday care, building a brand that speaks to contemporary pet ownership as a shared life experience.

Solución del proyecto en INGLÉS

Balto & Barry was designed as a brand that transforms feeding into a recognizable expression of affection. The strategy positioned food as one of the most important daily rituals through which owners return the unconditional love they receive from their pets. This idea informed the entire identity system, from the naming structure to packaging and illustration style. Instead of relying on scientific codes or premium visual conventions common in the category, the brand introduces a softer and more human visual language centered on movement, companionship, and shared experiences. Hand-drawn illustrations depict moments of interaction between dogs and owners, reinforcing the emotional value of everyday routines. The packaging system balances clarity and warmth, allowing product information to remain accessible while maintaining a distinctive personality across the portfolio. The result is a brand that stands apart in a functional category by celebrating what truly defines it: the small moments that make a pet’s life—and their owner’s life—better every day.

Créditos

Firstname	Lastname	Role	Company
Jose	Afanador	Strategy Director	Panorama
Lucas	Del Corral	General Director	Panorama
Isabela	Giraldo	Account Director	Panorama
Nicolas	Galeano	Designer	Freelance

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Cacao Disidente

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Proyecto realizado por:

S&Co

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Cacao Disidente is a brand that develops Colombian specialty cacao. As its name suggests, “Disidente” means to defy a system — to question what is established and imagine another way. Therefore, it proposes a different way of producing, transforming, distributing, and consuming cacao-based products. We wanted to bring that same idea into the design. The label resists alignment; it leans against convention. Whether the package stands upright or is turned upside down, the name remains unwavering. It insists on being read the same way — always, unmistakably, Disidente.

Contexto cultural / problemática del proyecto en INGLÉS

Cacao Disidente commissioned us to redesign its visual identity and packaging, as its existing identity had evolved in a fragmented way, with multiple styles that failed to clearly communicate its brand essence. The new design needed to prepare the brand for expansion into more global markets, while also serving as a gateway into specialty stores and future owned retail spaces. The cacao market has been growing and gaining value worldwide. Although Colombia has historically been a cacao-producing country, its development in this category has been limited by its socio-political context. In recent years, however, progress in peace processes has helped drive the sector’s growth, enabling more people to engage in cacao cultivation and production. Many of them come from backgrounds marked by armed conflict and displacement. In this context, the name “Cacao Disidente” can easily be associated with these realities. However, its true meaning points in a different direction: doing things differently, questioning

Solución del proyecto en INGLÉS

For the graphic solution, we aimed to directly express the meaning of the word “Disidente.” To dissent means to look in another direction, to do things differently, to go against the current, and to shift perspective. This concept is translated across the entire graphic system. We designed a logo, labels, and packaging that can be rotated while always remaining “correct.” It is not the design that changes, but the perspective from which it is viewed. Whether the package is upright or upside down, the brand remains clearly legible. This gesture reinforces the idea that Cacao Disidente is a brand that challenges the status quo and proposes a new way of seeing and doing things. To ensure legibility and avoid visual noise, we worked with strong, clean, highly readable typefaces, arranged in simple compositions without unnecessary decorative elements. As a complement, we placed cacao at the center of the visual experience by using large-scale, realistic images of the cacao pod. This resource not only enhances appetite appeal but also highlights the product’s origin and authenticity.

Créditos

Firstname	Lastname	Role	Company
Oliver	Siegenthaler	Art Director	S&Co
Julian	Jaramillo	Co Director	S&Co
Maria Juliana	Villabona	Designer	S&Co
Juliana	Rojas	Motion Designer	S&Co
Catherine	Estefan	Strategyst	S&Co
Cristina	Agredo	Project Manager	S&Co
Lucho	Mariño	Photographer	Lucho Mariño
Emilija	Empilija	Photographer	Emilija

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Cacao Disidente Barras Chocolate

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Proyecto realizado por:

S&Co

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Cacao Disidente is a brand that develops Colombian specialty cacao. As its name suggests, “Disidente” means to defy a system — to question what is established and imagine another way. Therefore, it proposes a different way of producing, transforming, distributing, and consuming cacao-based products. We wanted to bring that same idea into the design. The label resists alignment; it leans against convention. Whether the package stands upright or is turned upside down, the name remains unwavering. It insists on being read the same way — always, unmistakably, Disidente.

Contexto cultural / problemática del proyecto en INGLÉS

Cacao Disidente commissioned us to redesign its visual identity and packaging, as its existing identity had evolved in a fragmented way, with multiple styles that failed to clearly communicate its brand essence. The new design needed to prepare the brand for expansion into more global markets, while also serving as a gateway into specialty stores and future owned retail spaces. The cacao market has been growing and gaining value worldwide. Although Colombia has historically been a cacao-producing country, its development in this category has been limited by its socio-political context. In recent years, however, progress in peace processes has helped drive the sector’s growth, enabling more people to engage in cacao cultivation and production. Many of them come from backgrounds marked by armed conflict and displacement. In this context, the name “Cacao Disidente” can easily be associated with these realities. However, its true meaning points in a different direction: doing things differently, questioning what is established, and challenging traditional ways of operating. Cacao Disidente proposes a new way of producing, transforming, distributing, and consuming cacao-based products, moving away from the conventional paradigm and building a more contemporary and conscious vision for the category.

Solución del proyecto en INGLÉS

For the graphic solution, we aimed to directly express the meaning of the word “Disidente.” To dissent means to look in another direction, to do things differently, to go against the current, and to shift perspective. This concept is translated across the entire graphic system. We designed a logo, labels, and packaging that can be rotated while always remaining “correct.” It is not the design that changes, but the perspective from which it is viewed. Whether the package is upright or upside down, the brand remains clearly legible. This gesture reinforces the idea that Cacao Disidente is a brand that challenges the status quo and proposes a new way of seeing and doing things. To ensure legibility and avoid visual noise, we worked with strong, clean, highly readable typefaces, arranged in simple compositions without unnecessary decorative elements. As a complement, we placed cacao at the center of the visual experience by using large-scale, realistic images of the cacao pod. This resource not only enhances appetite appeal but also highlights the product’s origin and authenticity.

Créditos

Firstname	Lastname	Role	Company
Oliver	Siegenthaler	Art Director	S&Co
Julian	Jaramillo	Co-Director	S&Co
Maria Juliana	Villabona	Designer	S&Co
Juliana	Rojas	Motion Designer	S&Co
Catherine	Estefan	Strategist	S&Co
Cristina	Agredo	Project Manager	S&Co
Lucho	Mariño	Photgrapher	Lucho Mariño
Emilija	Emilja	Photographer	Emilija

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CCXC

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Proyecto realizado por:

Papanapa

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

CCXC is a Brazilian gin created by Tank Brewpub as a tribute to the warehouse where friends gather to repair old cars and share dry martinis. Its name, 290 in Roman numerals, references the address where the brand was born. The project set out to translate this origin into a visual identity that deliberately rejected the polished premium codes dominating the gin category. Instead of sophistication as spectacle, the objective was to express authenticity through material evidence. The label was developed from industrial references found in the warehouse environment. Ink stamps, raw textures, irregular alignments, and manual processes became structural elements of the design system. Each bottle includes an ink-stained cloth attached, extending the concept beyond graphics and turning the narrative into a tactile artifact rooted in place.

Contexto cultural / problemática del proyecto en INGLÉS

In recent years, the Brazilian gin market has expanded rapidly, with a visual landscape defined by dark palettes, metallic finishes, and references to European heritage. Premium positioning often relies on visual codes associated with refinement, tradition, and controlled perfection. The category has become visually homogeneous, where luxury is expressed through polish and symmetry. CCXC emerged from a contrasting environment. Tank Brewpub developed the gin inside a warehouse that functions as a social and mechanical space, where engines are repaired, tools are shared, and conversations unfold around dry martinis. The atmosphere is defined by friction, use, and visible traces of time. The central challenge was to translate this context into packaging without sanitizing it. The client did not want to simulate luxury detached from its origin, but neither could the product ignore the competitive dynamics of retail shelves. The question was not how to look premium, but how to construct value from a different set of cultural references. The project, therefore, required a design approach capable of articulating authenticity without nostalgia and imperfection without chaos. The long-term creative relationship between studio and client allowed access to the physical environment and its materials, enabling the process to be grounded in lived experience rather than stylistic imitation.

Solución del proyecto en INGLÉS

The solution was built from a clear conceptual position: imperfection would not be used as decoration, but as a structural principle of the brand's visual system. Instead of adopting botanical engravings, gold foils, or embossed crests commonly associated with gin labels, the process began with field exploration in hardware stores and mechanical workshops. Industrial tools, ink stamps, grease-marked cloths, and worn surfaces became both references and instruments. Back in the studio, these materials were activated through hands-on experimentation. Manual stamping, layered ink, grainy textures, and deliberate misalignments were incorporated into the composition. Traces of process were intentionally preserved, allowing the label to communicate use and material reality rather than simulated craft. Typography and layout were treated as utilitarian structures, echoing workshop signage instead of ornamental elegance. This created a coherent system in which graphic language and cultural context align. The attachment of an actual ink-stained cloth to each bottle extended the concept into the physical realm, transforming packaging into an artifact connected to its origin. This gesture reinforces narrative credibility while differentiating the product on the shelf through material contrast. In a category driven by polish, CCXC positions friction as value and imperfection as structure.

Créditos

Firstname	Lastname	Role	Company
Gustavo	Garcia	Creative Director	Papanapa
Laís	Matias	Lead Designer	Papanapa
Felipe	Saraiva	Designer	Papanapa
Rafael	Okuda	Intern	Papanapa
Verônica	de Oliveira	Photography	Papanapa

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Chilito

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Proyecto realizado por:

Estúdio Arnold

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Chilito is a hot sauce brand born in California from a 150-year-old family recipe from Sonora, Mexico. Rooted in Mexican culinary tradition, and passed down as part of the family’s everyday table, the brand carries a story that spans generations and territories. the brand carries a story that spans generations and territories. Chilito is born with a unique flavor and a clear purpose: to support shelters and the rescue of stray dogs, allocating part of its profits to help animals in need of a second chance.

Contexto cultural / problemática del proyecto en INGLÉS

The sauce’s key differentiator is its tomato base, which gives it a thicker texture and a deep flavor profile marked by umami. It is a balanced sauce, easy to use and designed for everyday consumption, ready to accompany any meal at any time. Versatile and straightforward, Chilito moves away from the excessive acidity and vinegar of traditional sauces and positions itself as a flavor complement for any dish.

Solución del proyecto en INGLÉS

Estúdio Arnold was responsible for the brand’s visual identity, packaging development, and the creation of its online and offline communication, including art direction and photography. The project is based on intentional decisions: vibrant colors, expressive typography, graphic language that balances irreverence and clarity, and original illustrations centered around the Chilito mascot, a dog inspired by the sauce’s texture and the brand’s mission. The system also includes illustrations of ingredients and different ways of use, one of the core ideas expressed visually in the project. Each decision aims to conveys the spirit of the product: honest, accessible, and full of personality, while reinforcing its origin, purpose, and contemporary presence.

Créditos

Firstname	Lastname	Role	Company
Murilo	Fonseca	Creative Direction	Estúdio Arnold
Juliana	Verlangieri	Design	Estúdio Arnold
Beatriz	Batisteli	Illustration	Be Batisteli
Juliana	Verlangieri	Motion Design	Estúdio Arnold
Hugo	Romero	Motion Design	Estúdio Arnold
Gustavo	Mendes	Photography	Thinkers
Charles	Willys	Lighting	Thinkers
Vitor	Tadashi	Executive Producer	Thinkers
Davi	Gomes	Executive Production	Thinkers
Lucas	Andrade	Executive Producer	Estúdio Arnold
Katiane	Romero	Executive Production	Estúdio Arnold
Vinicius	Moreira	Production	Thinkers
Tatu	Damberg	Food Stylist	Tatu Damberg
Simone	Monteiro	Set Design	Thinkers
Felipe	Soares	Styling	Thinkers
Bruna	Silva	Model	Thinkers

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Iogurtes Rima

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Proyecto realizado por:

Casa Rex

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

A line of yogurts made with sheep's milk. The central focus, as one would expect, is the exclusive main ingredient of Rima yogurts: a sheep is presented as the main focal point of the packaging. Its graphic design, however, distances itself from ultra-realistic depictions and constructs the animal's silhouette through handcrafted graphics that convey lightness, smoothness, and creaminess—all attributes of the product itself.

Contexto cultural / problemática del proyecto en INGLÉS

It is also the sheep, through its various colors, that structures the differentiation of variants within the portfolio, thus avoiding the need to create additional visual elements that would not only make the communication cumbersome, but would also end up distancing it from the premium positioning intended by the brand. The project, however, does not forgo relying on the visual codes of a well-established category, such as the white background and the functional claims common to most other yogurts in the same segment.

Solución del proyecto en INGLÉS

A visual identity that is highly iconic while still fitting clearly and precisely within its category.

Créditos

Firstname	Lastname	Role	Company
Gustavo	Piqueira	Design	Casa Rex
Samia	Jacintho	Design	Casa Rex
Luiz	Mello	Assistant	Casa Rex
Melissa	Passos	Assistant	Casa Rex

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PAZ®: LA PRÓXIMA GENERACIÓN DE ENERGÉTICOS

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Proyecto realizado por:

HardCuore

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

A brand born from contradiction. Meet the next generation of energy drinks. While the category traditionally shouts stimulation, excess and immediate impact, PAZ® proposes a new path: stability, clean focus and control. Developed over nearly two years, the project is the collision of two worlds — performance and lifestyle — uniting real energy, commitment and power with culture and design as core values. The visual identity breaks away from category conventions through a clean, minimalist system. White takes center stage in the packaging, bringing the brand closer to a focused, sophisticated territory rooted in wellness, while institutional red injects intensity and makes the brand’s duality unmistakable. Logo, typography and color palette work together to convey movement, precision and clarity, positioning PAZ® as a brand that proves energy does not need to be excessive to be powerful — it simply needs to be better.

Contexto cultural / problemática del proyecto en INGLÉS

The energy drink category is traditionally driven by visual aggression, exaggerated stimulation and short-term impact. Within this highly saturated landscape, PAZ® was born from the need to challenge established conventions and redefine what energy could mean for a new generation. The project’s objective was to create a brand that could hold a deliberate tension between two worlds: performance and lifestyle. On one side, commitment, focus and functional energy delivery; on the other, desire, culture and design as a strategic pillar. One of the central challenges was translating this contradiction into a coherent and proprietary brand system, capable of standing out at the point of sale while communicating stability rather than excess. The choice of the name itself — “Paz” (Peace) — reinforces this contrast, positioning the brand against category expectations and creating a powerful cultural counterpoint.

Solución del proyecto en INGLÉS

The identity and packaging break away from traditional energy drink aesthetics through a strong use of white, signaling cleanliness, focus, and sophistication, while institutional red injects intensity and performance. The logo introduces movement and speed through its slanted lines and stripes, placing dynamism in friction with precision and stability. The color palette functions as a navigation system for flavors, ensuring clarity and immediate recognition. The design draws inspiration from outside the category — sports automotive brands, 1970s and 1980s running aesthetics and the graphic systems of the 1984 and 1996 Olympic Games — avoiding clichés and elevating the product. The collision of these worlds and references creates a minimalist, solid and aspirational language, positioning PAZ® closer to a cultural object than a disposable product. This logic extends beyond packaging to objects and activations, such as a PAZ® refrigerator covered with spikes, designed to exist in both retail environments and art galleries, and a sampling car inspired by high-performance automotive culture. These elements operate as extensions of the brand’s visual and conceptual system. Art direction builds a proprietary lifestyle connected to movement, active living and performance. At the same time, the brand adopts an anti-branding posture: minimal digital presence, no over-explanation, and a focus on high-impact appearances. With a strong belief in offline experiences and point of sale as its main stage, PAZ® speaks less — but speaks louder — redefining the category as the next generation of energy drinks.

Créditos

Firstname	Lastname	Role	Company
Breno	Pineschi	Creative Direction	HardCuore
Rafael	Cazes	Creative Direction	HardCuore
Gianlucca	Segato	Designer Senior	HardCuore
Fernanda	Rodrigues	Head of Project Management	HardCuore
Gabriela	Barbosa	Head of Communications	HardCuore
Felipe	Teobaldo	Brand Strategist	HardCuore
Vinícius	Cambruzzi	Copywriter Senior	HardCuore
Carolina	Costa	Designer Senior	HardCuore
Nathalie	Jourdan	Designer Senior	HardCuore
Nicole	Morim	Art Direction	HardCuore
Mariana	Gazal	Production	HardCuore
Sandessa	Knaus	Production	HardCuore
Gustavo	Schinner	3D	Freelancer

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PAZ®: LA PRÓXIMA GENERACIÓN DE ENERGÉTICOS

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Proyecto realizado por:

HardCuore

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

A brand born from contradiction. Meet the next generation of energy drinks. While the category traditionally shouts stimulation, excess and immediate impact, PAZ® proposes a new path: stability, clean focus and control. Developed over nearly two years, the project is the collision of two worlds — performance and lifestyle — uniting real energy, commitment and power with culture and design as core values. The visual identity breaks away from category conventions through a clean, minimalist system. White takes center stage in the packaging, bringing the brand closer to a focused, sophisticated territory rooted in wellness, while institutional red injects intensity and makes the brand’s duality unmistakable. Logo, typography and color palette work together to convey movement, precision and clarity, positioning PAZ® as a brand that proves energy does not need to be excessive to be powerful. It simply needs to be better.

Contexto cultural / problemática del proyecto en INGLÉS

The energy drink category is traditionally driven by visual aggression, exaggerated stimulation and short-term impact. Within this highly saturated landscape, PAZ® was born from the need to challenge established conventions and redefine what energy could mean for a new generation. The project’s objective was to create a brand that could hold a deliberate tension between two worlds: performance and lifestyle. On one side, commitment, focus and functional energy delivery; on the other, desire, culture and design as a strategic pillar. One of the central challenges was translating this contradiction into a coherent and proprietary brand system, capable of standing out at the point of sale while communicating stability rather than excess. The choice of the name itself — “Paz” (Peace) — reinforces this contrast, positioning the brand against category expectations and creating a powerful cultural counterpoint.

Solución del proyecto en INGLÉS

The identity and packaging break away from traditional energy drink aesthetics through a strong use of white, signaling cleanliness, focus, and sophistication, while institutional red injects intensity and performance. The logo introduces movement and speed through its slanted lines and stripes, placing dynamism in friction with precision and stability. The color palette functions as a navigation system for flavors, ensuring clarity and immediate recognition. The design draws inspiration from outside the category — sports automotive brands, 1970s and 1980s running aesthetics and the graphic systems of the 1984 and 1996 Olympic Games — avoiding clichés and elevating the product. The collision of these worlds and references creates a minimalist, solid and aspirational language, positioning PAZ® closer to a cultural object than a disposable product. This logic extends beyond packaging to objects and activations, such as a PAZ® refrigerator covered with spikes, designed to exist in both retail environments and art galleries, and a sampling car inspired by high-performance automotive culture. These elements operate as extensions of the brand’s visual and conceptual system. Art direction builds a proprietary lifestyle connected to movement, active living and performance. At the same time, the brand adopts an anti-branding posture: minimal digital presence, no over-explanation, and a focus on high-impact appearances. With a strong belief in offline experiences and point of sale as its main stage, PAZ® speaks less — but speaks louder — redefining the category as the next generation of energy drinks.

Créditos

Firstname	Lastname	Role	Company
Breno	Pineschi	Creative Direction	HardCuore
Rafael	Cazes	Creative Direction	HardCuore
Gianlucca	Segato	Designer Senior	HardCuore
Fernanda	Rodrigues	Head of Project Management	HardCuore
Gabriela	Barbosa	Head of Communications	HardCuore
Felipe	Teobaldo	Brand Strategist	HardCuore
Vinícius	Cambruzzi	Copywriter Senior	HardCuore
Carolina	Costa	Designer Senior	HardCuore
Nathalie	Jourdan	Designer Senior	HardCuore
Nicole	Morim	Art Direction	HardCuore
Mariana	Gazal	Production	HardCuore
Sandessa	Knaus	Production	HardCuore
Gustavo	Schinner	3D	Freelancer

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RITTUAL

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Proyecto realizado por:

MINO + Angela Alberca

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

In specialty coffee, origin is often communicated, but rarely experienced. Rittual reverses this logic by transforming packaging into a system of discovery. Each piece turns coffee into territory: a die-cut geographic silhouette reveals the actual product, using the map as a universal visual language that conveys scale and place—like seeing a destination before a journey. This opening is not decorative, it is sensory. From the first contact, origin is perceived before consumption. The wrap organizes information as a progressive narrative. Notes, coordinates, and provenance are not presented upfront—they are uncovered. Removing it becomes part of the process. Inside, the farmer’s testimony restores authorship and traceability. The system extends through use: the same wrap becomes a closing mechanism, eliminating additional elements while prolonging interaction.

Contexto cultural / problemática del proyecto en INGLÉS

In the coffee-for-preparation category, the rise of specialty coffee has elevated product quality, but not the way origin is experienced. In most cases, packaging reduces territory to information: notes, coordinates, and descriptors that are read, but not perceived. Origin exists as data, not as experience. At the same time, preparing coffee requires time, attention, and ritual. Yet packaging rarely supports this moment. It is opened immediately, delivers the content, and disappears—without building anticipation or meaning. This creates a gap: a product that demands a conscious experience, contained within a system that does not activate it. Rittual’s challenge was to close this distance—not only to communicate origin, but to design a way to perceive it from the first contact, integrating it into the beginning of the ritual.

Solución del proyecto en INGLÉS

Rittual transforms packaging into the starting point of the coffee ritual through a system where every decision builds the experience. From its name, the brand introduces a pause. The double “T” slows down the reading, anticipating a logic that opposes immediate consumption. The logotype, informed by cartographic references and historical print, places the brand within a language of exploration and discovery. This logic materializes in the packaging. A wrap introduces coffee as territory and organizes information as a progressive narrative. Through a die-cut geographic silhouette, it reveals the actual product, using the map as a universal language that allows scale and place to be perceived before consumption. Color reinforces this perception. The deep green is not only a visual code, but a sensory reference to coffee in its natural environment—leaves, cultivation, and origin before roasting. Removing the wrap becomes part of the process. Inside, the farmer’s testimony restores authorship and traceability, while on the reverse side an illustrated infographic subtly introduces the coffee preparation route, extending the idea of ritual into everyday use. The system extends through use. The wrap concentrates variable information in a flexible layer that avoids reprinting the main bags and, when reused as a closure, eliminates additional elements while prolonging interaction. The gold clip introduces precision into an everyday gesture. Naming, typography, color, structure, and interaction operate as a single system in which packaging does not simply contain coffee, but defines how its origin is understood.

Créditos

Firstname	Lastname	Role	Company
Minoru	Higa	Design Director	MINO
Angela	Alberca	Design Director	Angela Alberca

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RUUM

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Proyecto realizado por:

The Wave Estudio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Venezuela (Bolivarian Republic of)

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Descripción del proyecto en INGLÉS

RUUM is a functional supplement brand formulated with adaptogenic mushrooms. Its purpose is to promote medicinal mushrooms as a wellness solution, unlinking them from both the psychedelic and the pharmaceutical sphere. Inspired by ancestral knowledge and supported by scientific evidence, RUUM positions mushrooms as a natural, healthy and effective supplement. The color palette is inspired by the natural colors of mushrooms. Custom typographies were developed moving away from traditional wellness codes. At the center of the packaging, ingredient names appear in interconnected letterforms inspired by the intricate network of mushroom roots, while each blend adopts an organic typography reflecting the irregular forms of mushrooms. Illustrations reference Asian matchbox graphics, giving a nod to cultures that have used these ingredients for centuries. Rather than depicting mushrooms literally, the illustrations interpret the intangible relationship between humans and nature.

Contexto cultural / problemática del proyecto en INGLÉS

In Latin America, particularly in Venezuela, the ancestral medicinal use of adaptogenic mushrooms is not new. However, for most people, it remains an unfamiliar category and, in many cases, a misunderstood one, often associated with esoteric ideas despite being backed by scientifically proven functional benefits. The supplement market has traditionally responded to this skepticism by adopting pharmaceutical codes as a primary way to build credibility. However, this approach is based on a flawed assumption: that trust comes before interest. Research revealed a key behavioral pattern: consumers do not adopt new solutions through immediate trust, but through two clear triggers. The first is curiosity, that which breaks with the expected and captures their attention. The second is investigation, the moment in which curiosity leads them to actively seek understanding. This creates a structural tension within the category: products that aim to be credible from the outset, but fail to be engaging enough to be explored. The challenge, therefore, was to redefine the entry point into the category, shifting from technical validation to genuine interest. Understanding that before explaining it, the brand needed to make people want to engage with it. RUUM emerges as a response to this context, rethinking how a category that is often misunderstood can first be discovered before it is believed.

Solución del proyecto en INGLÉS

The packaging was conceived as an integrated communication system, moving away from conventional supplement formats to create an experience aligned with the product’s origin. Instead of traditional containers, a recyclable box was developed, aligning form and content under one single logic: nature as both origin and solution. In a shelf dominated by small plastic bottles, RUUM chooses to take more space to position itself and stand out. Inside, the product is presented in single-serve doses in recyclable paper sachets, designed to be portable, practical, and consistent with the brand’s sustainable approach. The visual system is built from a color palette inspired by the natural tones of mushrooms, creating a language that is both striking and distinctive. Custom typographies were developed to move away from traditional wellness codes. At the center, mushrooms as both conceptual and visual core: letterforms are interconnected, inspired by mycelial networks. Each blend name adopts an organic typography based on the irregular forms of mushrooms. Illustrations draw from the aesthetic of Asian matchbox graphics, appreciatively referencing cultures where these ingredients have been used for generations. Rather than depicting mushrooms literally, they translate the relationship between humans and nature, communicating their benefits through a contemporary lens that acknowledges, without exaggeration, their intangible dimension.

Créditos

Firstname	Lastname	Role	Company
Andrea	Marcano-Lopez	Creative Director & Lead Designer	The Wave Estudio
Celine	Moreno	Art Director & Copywriter	The Wave Estudio
Mariana	Madalena	Illustrator	The Wave Estudio
Daniel	Rondon	Designer	The Wave Estudio

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Sísísí Vermuts

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Proyecto realizado por:

Estudio Amén

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Argentina

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Descripción del proyecto en INGLÉS

SíSíSí Vermuts is a brand that seeks to move away from what is predictable within its category and place the focus on enjoyment as a daily attitude—on a constant pursuit of happiness. The “yes” functions as the brand’s central idea and is understood as a form of active happiness: a willingness toward pleasure, surprise, and whatever is happening in the present moment. Saying yes is not framed merely as a rational agreement, but as a gesture of openness and presence. Happiness is a decision: you simply have to say yes. Visually, the brand develops a universe inspired by funk and seventies aesthetics, where textures, curves, and repetition build an atmosphere associated with movement, rhythm, and enjoyment. The logo does not appear as a dominant element; instead, it repeats and integrates as a pattern within the label.

Contexto cultural / problemática del proyecto en INGLÉS

SíSíSí is born from a real difference: its formula, its ingredients, and its drinkability position it in a distinctive way within the category. However, that singularity exists in tension with a context dominated by traditional codes, where vermouth is often built around nostalgia and the repetition of stories from the past. The challenge was not to differentiate by opposition, but to find a way of existing within the category on its own terms.

Solución del proyecto en INGLÉS

The strategy was to reinterpret the territory: to take the nostalgic aspect proposed by the category and confine it to the bottle, while focusing the brand’s narrative on the present. SíSíSí is built around a clear idea: happiness as a decision made in the here and now. Saying “yes” as a daily act that brings us closer to what we enjoy, what feels good, and what connects us to desire. The brand stops defining itself through attributes and begins to define itself through the attitude it proposes. Within this framework, packaging becomes the primary vehicle of expression: a label that breathes the groove of funk and hides the brand name within a pattern, turning identity into an active experience—something to feel rather than simply read.

Créditos

Firstname	Lastname	Role	Company
Fernando	Diez de los Ríos	Art Director	Amén
Pamela Solange	Palevich	Art Director / Designer	Amén

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Valle Sagrado

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Proyecto realizado por:

Surgente Estudio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

Valle Sagrado is a new spiritual fragrance brand developed for CIDASA, an Arequipa-based company that holds the historic license from Lanman & Kemp to produce its iconic Agua Florida and Agua de Kananga, among other products. In addition, CIDASA has a wide portfolio of fragrances under its own brand, C'est Si Bon. The goal was to create a new brand identity and organize its renewed line of 23 products, many of which had been marketed for decades under a North American brand despite having strong local roots in South America. The studio designed a unifying visual system based on a common label structure, with Pantone colors per scent, central watercolor illustrations —depicting popular scenes and botanical motifs—, Andean cosmovision iconography, and copper foil details. The original bottle and champagne-style cap were retained to maintain consumer recognition, while a die-cut inspired by the stones of the Sacred Valley of the Incas was introduced.

Contexto cultural / problemática del proyecto en INGLÉS

CIDASA, an Arequipa-based company with decades of experience, holds the commercial license from Lanman & Kemp to produce Florida Water and its own brand, which complemented a large product portfolio. Despite having consolidated sales channels, its own distribution network, and deep market knowledge, the company faced a threat inherent to the informal market: product counterfeiting. The purpose of the project was to develop its own brand —Valle Sagrado— that would reflect the Peruvian origin of the production, the cultural tradition in which these products are embedded, and the strength of an expert company backing it. The main challenge was to build a completely new visual identity without losing recognition among habitual consumers, who were familiar with the bottle and traditional format. Additionally, the project involved 23 products with distinct energetic and emotional attributes, previously defined through market research conducted with consumers in Lima. Time constraints were demanding: the project had to be completed in three months. To achieve this, a highly specialized team was assembled, consisting of senior designers experienced in branding and complex visual systems, alongside illustrators.

Solución del proyecto en INGLÉS

The strategy combined respect for consumer memory with a profound identity renewal. Recognizable elements —the bottle and the champagne-style cap— were retained, while significant changes were introduced to the label: a subtle die-cut inspired by the Inca stones of Cusco and a unifying system based on a consistent structure, Pantone color per fragrance, and watercolor illustrations. Each illustration was assigned according to attributes defined by market research and its cultural context. Pusanga, associated with love, received a couple kissing at sunset in the jungle; Coca Water, linked to energy and spirituality, depicts a shaman's hands; Andean Flower Water replaced the Western fountain with the fountain in the Plaza Mayor of Cusco, incorporating Andean characters such as a violinist and a flower vendor. Four guardian icons (the Chakana, the spiral, the sun, and the waning moon) were incorporated, printed in copper foil, acting as symbolic seals of protection. Foil was also applied to the logo to enhance perceived value. Additionally, evocative descriptors were created for each fragrance, complementing the four attributes that frame our Valle Sagrado portal.

Créditos

Firstname	Lastname	Role	Company
Andrea	Zorrilla	Dirección Creativa	Surgente
Pancho	Muñante	Ilustrador	Surgente
Siu Yin	Ysa	Diseño	-
Milton	Ríos	Ilustrador	-
Cinthia	Alejos	Project Manager	Surgente
Carlos	Villalba	Pre Prensa	-
Oscar	Gomez	3D	-

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Wawa

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Proyecto realizado por:

Instinto Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Ecuador

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Descripción del proyecto en INGLÉS

Wawa is a packaging design project for pre-cooked cassava waffles created for practical, contemporary consumption. Its name combines “waffle” with “wawa,” a Quechua word meaning baby or child, creating a subtle connection between the product and the cultural roots of its creator. The project aims to highlight cassava as a versatile ingredient, widely known across Latin America yet still relatively unfamiliar in Spain, where the project was conceived. To achieve this, the packaging moves away from the category’s usual visual codes, often childish or overly decorative, and instead proposes a minimalist, contemporary, and distinctive identity. Built around a grid inspired by the shape of the waffle, the graphic system creates a clear, structured, and memorable presence that repositions the product through a more contemporary lens.

Contexto cultural / problemática del proyecto en INGLÉS

Wawa emerged from a personal and cultural observation: as an Ecuadorian living in Spain, its creator identified a clear contrast between cassava’s everyday presence in Latin America and its limited visibility in the Spanish market. Although cassava is a highly versatile ingredient, suitable for both sweet and savory preparations and naturally gluten-free, its potential is rarely reflected in contemporary food proposals or in compelling packaging systems within that context. This is reinforced by another challenge: the visual language surrounding waffles, pancakes, and similar products is often shaped by predictable, childish, overly decorative, or excessively illustrative codes, leaving little room for differentiation. In response, the project became an opportunity to introduce a new perspective on cassava while building a more refined and contemporary visual identity. The name Wawa strengthens this connection between product and identity by combining “waffle” with “wawa,” the Quechua word for baby or child.

Solución del proyecto en INGLÉS

In response to this context, a packaging system was developed to reinterpret the category through a minimalist, contemporary, and conceptually grounded aesthetic. The solution began with a clear strategic decision: to move away from the conventional visual language of waffles and pancakes in order to build a more restrained, distinctive, and memorable identity. The graphic language is structured around a grid directly inspired by the shape of the waffle, used not only as a formal element but as the central framework of the visual system. This grid organizes the composition, creates consistency, and establishes a direct connection between the packaging and the product itself. Conceptually, the project also introduces a cultural layer through the name Wawa, which combines “waffle” with the Quechua word “wawa.” In this way, the proposal presents not only a functional and appealing product, but also a more contemporary visual positioning for cassava within a market where it remains relatively unfamiliar.

Créditos

Firstname	Lastname	Role	Company
Estefanía	Cáceres	Diseñadora Gráfica	Instinto Studio

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WELLEO

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Proyecto realizado por:

La Libertad Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Argentina

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Descripción del proyecto en INGLÉS

WELLEO is a smart monitoring and supplementation kit designed to help people take real control of their daily well-being. The project is built on a simple idea: health shouldn’t be a mystery or a privilege. Understanding your body must be accessible, simple, and part of everyday life. Our work consisted in developing a visual and verbal identity that reflects that vision: a modern, trustworthy, and human brand capable of uniting data, science, and well-being into a single system. Rooted in the central concept “Your well-being in your hands”, WELLEO expresses empowerment, clarity, and autonomy. The result is a minimalist and human-centered brand, capable of turning a technical process into a simple, intuitive, and person-focused experience.

Contexto cultural / problemática del proyecto en INGLÉS

Today more than ever, people seek to understand their health in a simple, fast, and autonomous way, so they can stay connected to their bodies with greater awareness. WELLEO offers a perspective that values clarity, autonomy, and holistic well-being as part of everyday life. A brand that understands that care doesn’t begin only in a doctor’s office, it begins in the decisions we make every single day. This is why it positions itself as a bridge between medicine, technology, well-being, and daily life, supporting what happens before, during, and after each measurement. It is part of a global movement that aims to democratize health and give people back control over their own well-being.

Solución del proyecto en INGLÉS

In WELLEO’s packaging, the graphic system built around gradient strokes is translated into a clear and distinctive visual language that allows product differentiation without losing coherence. From this element, specific icons were developed to identify each supplement and function, creating a modular and easily recognizable system. This approach results in vibrant boxes, pouches, and bottles with a strong visual personality. A deliberate departure from the conventional health category, where packaging is often sterile, neutral, and visually understated. The intention was to bring a sense of ritual into the health space, drawing inspiration from industries such as skincare, where personal care is experienced as a thoughtful and enjoyable moment. Each layer, component, and graphic decision accompanies the unboxing process, reinforcing the idea that every element is intentional and purpose-driven. In doing so, WELLEO introduces health products designed to be part of everyday life, not hidden away. Functional yet visually appealing objects, meant to be displayed, used, and appreciated as an active part of daily well-being.

Créditos

Firstname	Lastname	Role	Company
Santiago	Guillamondegui	Creative Director	La Libertad Studio
Gonzalo	Prunesti	Creative Director	La Libertad Studio
Nicolás	Bacile	Creative Director	La Libertad Studio

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7Up Destinos Venezuela

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Proyecto realizado por:

PepsiCo Design & Innovation Center LatAm

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

7UP celebrates four Venezuelan destinations and the spirit of travel with a limited edition. For this limited-edition launch, 7UP Venezuela presents four designs inspired by iconic destinations in the country: Mérida, Chichiriviche de la Costa, Roraima, and Morrocoy. Each design captures the essence of its location and invites the consumer to travel just by looking at the can. The execution celebrates Venezuela’s cultural and natural richness and strengthens the brand’s emotional connection with its local audience through a refreshing and optimistic design.

Contexto cultural / problemática del proyecto en INGLÉS

The challenge was to develop a packaging collection that reflected 7UP’s visual identity while integrating unique illustrations of each destination. The identity of the destination and the brand had to coexist in balance on the can. Due to aluminum printing limitations and 7UP’s predominantly green palette, the team had to work with a limited range of colors and carefully select nuanced shades to create contrast, ensuring each design had its own personality without losing visual unity.

Solución del proyecto en INGLÉS

The solution was a flat illustration aesthetic with a modular graphic style that portrays emblematic scenes from each region. Chromatic accents, such as different shades of blue or magenta, were carefully chosen so each design would feel distinctive within 7UP’s identity framework. Complementary assets like postage stamps, stickers, and maps were also created to build an extended visual narrative. This reinforces the brand experience at the point of sale. The design retains 7UP’s global visual architecture, integrating the brand’s new identity with illustrations inspired by the selected destinations. The graphic style borrows from illustrated travel posters popular during the golden age of travel in the 1940s. Design resources like a yellow dotted line evoke exploration, and a tropical color palette assigns each region a signature hue: purple for Mérida, cyan for Chichiriviche, magenta for Roraima, and turquoise for Morrocoy. Despite a limited chromatic range, each can is clearly distinguishable. The illustration system is coherent both on the pack and across touchpoints.

Créditos

Firstname	Lastname	Role	Company
Jonathan	Cuervo	Design Manager	PepsiCo Mexico

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Baratija: Un tesoro botánico convertido en vermut

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Proyecto realizado por:

Panorama

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Baratija is the first vermouth developed by Tierras de Uva, a Spanish–Mexican house dedicated to selecting and promoting wines with a strong sense of place, crafted through a respectful relationship between landscape, culture, and craftsmanship. Their work has historically focused on small-scale, honest projects deeply connected to the land, far from the logic of global standardization. With Baratija, Tierras de Uva takes a natural next step: moving from selecting wines with identity to creating one of their own. A premium Mexican vermouth built from local botanicals and artisanal knowledge, capable of engaging in dialogue with the European aperitif tradition from a new origin. At Panorama, we developed the visual identity and label system for the product, creating a graphic language that expresses its botanical character, territorial roots, and ambition to become a new reference point for contemporary Mexican vermouth.

Contexto cultural / problemática del proyecto en INGLÉS

Although Mexico is globally recognized for the richness of its distilled spirits, vermouth remains a largely unexplored category within the local cultural imagination. This represented a unique opportunity: not only to launch a product, but to open an entirely new cultural territory within Mexico’s emerging aperitif scene. Baratija emerges from this possibility. A vermouth crafted with botanicals such as epazote and native chiles, gathered in the mountains of Paso de Cortés, reclaiming artisanal knowledge and the country’s botanical diversity as raw material for a world-class drink. The challenge was to create an identity capable of expressing this intersection between local tradition, contemporary sophistication, and international ambition.

Solución del proyecto en INGLÉS

We designed a visual system inspired by the idea of gathering as a cultural gesture: walking the landscape, discovering the extraordinary within the everyday, and transforming botanicals into treasure. From this concept, we developed a warm, narrative, and deeply territorial identity. The graphic language combines references to traditional printing, editorial illustration, and historical botanical label systems to position Baratija as a vermouth with a distinctive voice within the international landscape. The result is a brand that celebrates simplicity, elevates craftsmanship, and presents Mexico as a new possible origin for contemporary vermouth.

Créditos

Firstname	Lastname	Role	Company
Jose M	Afanador	Strategy Director	Panorama
Lucas	Del Corral	General Director	Panorama
Andrés	Gutierrez	Design Director	Panorama

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BAZIL Grand Hotel

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Proyecto realizado por:

MANONEGRA&Co

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Bazil Grand Hotel is a collection of fragrances that conceives perfume as a living archive of experiences, memories, and emotions. Bazil brings together more than 200 specialized fragrances in a proposal that transforms each scent into a narrative object. The aim of the project was to turn the perfume experience into a ritual of memory, where each product functions as a letter sent from the past. To achieve this, a collection was developed inspired by the architecture and atmosphere of grand classic hotels, spaces of transit laden with stories, encounters, and nostalgia. Through packaging design, illustration, and visual narrative, each fragrance is presented as a room within this imaginary hotel, inviting the user to rediscover personal moments through smell and to experience perfume as a sensory and emotional journey.

Contexto cultural / problemática del proyecto en INGLÉS

In the contemporary fragrance industry, perfume is often treated as an ephemeral product driven by fast trends and immediate consumption, overlooking its strong connection to memory and personal experience. Yet scent is one of the most powerful triggers of emotion and recollection. Bazil responds to the need to reframe fragrance as emotional and cultural heritage. The challenge was to stand out in a visually saturated market by offering a more meaningful and reflective experience. The project addresses the need for deeper emotional engagement, where design prepares the user for the sensory experience, allowing fragrance to be perceived not only as a product, but as a vessel of memory.

Solución del proyecto en INGLÉS

We create a conceptual collection based on the Grand Hotel metaphor as a place of transition, memory, and storytelling. A comprehensive packaging system was designed using architectural references, linear illustration, and a refined color palette to build a cohesive visual universe. Each container represents a “room” within the hotel, while the outer boxes act as the façade and shared spaces, transforming the fragrance into a collectible object. The design turns the unboxing process into a narrative ritual, integrating scent, space, and memory to deliver an intimate and lasting sensory experience.

Créditos

Firstname	Lastname	Role	Company
Juan	Castillo Perea	Direccion de Arte & Creativa, Illustración, 3D	MANONEGRA&Co
Manuela	V. Maya	Project Manager	MANONEGRA&Co

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Café Casa Landino

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Proyecto realizado por:

Lip + &2+

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

After 20 years of experience, Colombia’s leading specialty coffee exporter decides to launch its first roasted coffee to the market. For this purpose, the brand Casa Landino is created. The packaging line responds to the need to position this coffee as the most exclusive in the market, while also allowing the customization of each specialty coffee that the brand continuously releases. To achieve this, a generic base bag was developed, complemented by interchangeable wrap bands that enable customization. The final packaging system allows for a point-of-sale display that creates grid-based arrangements and new visual compositions, enhancing the brand’s presence and visibility.

Contexto cultural / problemática del proyecto en INGLÉS

The packaging project for the new coffee brand Casa Landino required the development of a memorable and distinctive packaging line, capable of standing out among the established coffee packaging in the market. The exceptional quality of the product needed to be clearly reflected in its presentation. At the same time, the system had to address the need to customize each specialty coffee variety that the brand would introduce on an ongoing basis, allowing for this flexibility without disproportionately increasing production costs. In addition, the packaging needed to be easily stackable and functional, simplifying packing and shipping by mail.

Solución del proyecto en INGLÉS

In collaboration with a structural design firm, a cubic package was developed that is easy to stack and efficient to pack for shipping. The project was based on the traditional coffee bag, reengineered through a folding system that allows it to form a perfect cube. To customize each coffee variety, a simple printed cardboard wrap was designed. The graphic design was conceived so that, when the packages are stacked along the point-of-sale shelf, they create visual sequences that give the brand a distinctive and recognizable presence. The color palette and the three available sizes work in the same way to reinforce this unique and striking expression at the moment of display in the retail environment.

Créditos

Firstname	Lastname	Role	Company
Lucho	Correa	Director creativo	Lip
Eduardo	Ramos	Diseñador gráfico	Lip
Alejandra	Forero	Diseño estructural	&2+
María del Sol	Poveda	Diseño estructural	&2+
Michael	Halbert	Ilustrador	Inkart
Lucho	Mariño	Fotógrafo	Fotosíntesis

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Café Por Elas

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Proyecto realizado por:

Studio Tempo®

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

For Café Por Elas, the challenge was not to start over, but to evolve. Built over seven years through direct relationships with Brazilian women coffee producers, the brand needed an identity capable of growing alongside it. An identity that could express maturity without losing closeness, and structure without erasing the human stories at its core. The new visual system embraces change. Inspired by the natural rhythm of coffee production, we developed a flexible and organic identity that adapts to seasonality, microlots, and shifts in origin. Color functions as a navigational tool, connecting sensory profiles to each coffee and allowing for constant updates without losing coherence. At the center of the project is the producer. The identity gives prominence to the women behind each harvest, reinforcing transparency, traceability, and an emotional connection to origin. More than a redesign, it is a

Contexto cultural / problemática del proyecto en INGLÉS

In the coffee market, packaging often plays a merely functional or promotional role, prioritizing generic aesthetic codes that barely engage with the product’s origin. This approach reduces the complexity of the production chain to a standardized visual language, in which processes, territories, and people are diluted or absent. In the case of Café Por Elas, the creation of new packaging arose from the need to translate its positioning more clearly and coherently at the brand’s most direct point of contact with the consumer. The existing packaging did not fully reflect the relationship with women producers, nor the diversity of coffees, batches, and consumption contexts that define the brand. The project’s challenge focused on transforming packaging into a narrative and structural support, capable of communicating origin, traceability, and female authorship without resorting to stereotypes or decorative discourse. Rather than simply standing out visually, the goal was to build a flexible packaging system that supports the brand’s evolution and reinforces its commitment to transparency, quality, and respect for the production process.

Solución del proyecto en INGLÉS

The project solution consisted of developing a packaging system that translates Café Por Elas’ positioning in a clear, flexible, and coherent way at its most direct point of contact with the consumer. The new packaging was conceived as a narrative support, capable of communicating origin, process, and female authorship without relying on decorative elements or generic discourse. The visual system is structured around a modular logic, in which color, form, and composition allow for the differentiation of varieties, batches, and methods while maintaining a unified and recognizable identity. The organic graphic forms dialogue with the nature of coffee and with the ideas of care, process, and time, while typography and information hierarchy prioritize clarity and transparency. More than a one-off solution, the packaging was designed as a scalable system, ready to grow and adapt to new coffees, editions, and usage contexts. The result is a contemporary, restrained, and expressive packaging line that strengthens the relationship between brand, product, and origin, and positions Café Por Elas as a brand that communicates value through process and the people at its origin.

Créditos

Firstname	Lastname	Role	Company
Vinicius	Theodoro	Design Director	Studio Tempo®
Luiz	Pereira	Senior Designer	Studio Tempo®
Catharina	Rocha	Planner	Studio Tempo®

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CAN CAN

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Proyecto realizado por:

Sin Tesis Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

The CAN CAN packaging system redefines the dog food category by positioning packaging as the primary vehicle of brand identity. Rather than relying on conventional veterinary codes, the project introduces an editorial approach inspired by 1940s theatrical graphics, where each bag functions as a stage and each illustration operates as a narrative gesture. The result is packaging with character, capable of inhabiting both the point of sale and the home as a cultural object rather than a purely functional container.

Contexto cultural / problemática del proyecto en INGLÉS

The category is dominated by predictable visual resources: naturalistic backgrounds, product photography, and homogeneous technical messaging that limit shelf differentiation. The challenge was to construct a system that stood out radically without compromising nutritional credibility. It was essential to communicate clear benefits and technical validation through a distinctive graphic language that connects with owners who understand their pets as part of their everyday and cultural universe.

Solución del proyecto en INGLÉS

The proposal materializes in a packaging system built on a clear and repeatable architecture that prioritizes impact and legibility at shelf level. The red logotype acts as an immediate visual anchor against a dominant white field that amplifies contrast and recall. Variants are organized through a protein-based color coding integrated into a structural band that concentrates technical information and nutritional benefits with order and precision. Monochromatic illustrations introduce character and differentiation without saturating the surface, allowing identity and functionality to coexist in balance. The result is a flexible, consistent, and scalable system that turns each presentation into a coherent extension of the brand within the category.

Créditos

Firstname	Lastname	Role	Company
Cristobal	Ayala	Director Creativo	Sin Tesis Studio
Jessica	Mendirichaga	Directora Operativa	Sin Tesis Studio
Frida	García	Diseñadora	Sin Tesis Studio
Ivan	Hernandez	Ilustrador	SIn Tesis Studio
Daniela	Rodriguez	Ilustradora	Atomika

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Carnaval Brahma

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Proyecto realizado por:

CasaCC

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Casa.CC developed for Brahma a collectible set of 12 limited-edition decorated cans for Rio Carnaval’s Grupo Especial, paying tribute to the samba schools. The main objective was to celebrate each school’s identity while maintaining a unified brand read—and to turn the can into a cultural “souvenir” of Brazil’s most iconic event. To achieve this, Casa.CC created a single hero illustration featuring the mestre-sala and porta-bandeira, emblematic figures of the parade, used as a consistent visual system across the series. Each edition is customized only through two variables: the school’s official color palette and its crest/flag, integrated as immediate recognition cues. The result is high-impact packaging with strong coherence, scalable to 12 versions while preserving clarity, collectability, and brand presence.

Contexto cultural / problemática del proyecto en INGLÉS

Rio Carnaval is one of Brazil’s most powerful cultural expressions, and the Grupo Especial samba schools concentrate much of its symbolism and visibility. For Brahma, the challenge was to create a limited edition that engaged this culture authentically—respecting each school’s codes (colors, crests, flags) while keeping brand recognition and consistency on a mass, everyday format like the can. The project also needed to perform in a visually saturated, highly competitive environment where instant impact and legibility are critical, without feeling generic or merely decorative. The need was to elevate packaging into a meaningful cultural tribute and a desirable, collectible object, using controlled resources and a system capable of generating 12 consistent variations.

Solución del proyecto en INGLÉS

Casa.CC’s approach was to design a single, scalable graphic system rather than creating 12 entirely different artworks. A hero illustration—mestre-sala and porta-bandeira in motion—was defined as the narrative core and a symbol of Carnival, ensuring visual consistency across the collection. From this master composition, two controlled variables were established for each school: (1) its official color palette and (2) its crest/flag, integrated as the primary cues of identity and belonging. The design prioritized distance impact, a clear 360° read, and series coherence, so each can feels distinctive without losing unity. The result is a 12-edition collection that balances cultural tribute, brand strength, and production efficiency through a clear variation system.

Créditos

Firstname	Lastname	Role	Company
João Pedro	Vargas	Creative Director	CasaCC
Rodrigo	Pereira	Designer	CasaCC
Pedro	Meinhardt	Designer	CasaCC
Juliana	Vargas	Project Manager	CasaCC

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CASCAHUIN 55-25

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Proyecto realizado por:

HI! ESTUDIO

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

55-25 is a special edition that commemorates the 70th anniversary of the Tequila Cascahuín distillery. More than a bottle, it is a statement: an object that honors the land, the hands that work it, and the time that defines true tequila. The silhouette echoes the current Cascahuín bottle, maintaining a respectful continuity with its history. At the base, the profile of Cerro Cascahuín emerges, anchoring the piece to its geographic and symbolic origin. Along the shoulders, descending lines evoke the Hill of Light, turning landscape into language and design into memory. The bottle reveals history, origin, and patience; its chromatic palette recalls fire, craftsmanship, and carefully tended processes. 55-25 does not simply celebrate an anniversary it celebrates a way of making tequila, where patience remains the most contemporary value.

Contexto cultural / problemática del proyecto en INGLÉS

The Cascahuín 55-25 project was conceived to commemorate the 70th anniversary of the Tequila Cascahuín distillery, a house recognized for its commitment to time, tradition, and honest production processes. Rather than simply marking an anniversary, the challenge was to translate a working philosophy rooted in patience and generational continuity into a contemporary object, avoiding obvious commemorative devices or nostalgic gestures. The main challenge was to communicate value without relying on display. In a premium tequila market increasingly saturated with ostentatious visual narratives and transparent bottles, Cascahuín sought a piece that would stand apart through sobriety, confidence, and respect for its origin, while remaining coherent with its history and current bottle design. The client’s needs focused on creating an authentic special edition that could dialogue with the existing brand identity while offering a deeper cultural and symbolic reading. The project needed to reflect the connection to land, landscape, and family lineage, avoiding artificial or forced narratives. The market context demanded a proposal that was restrained yet meaningful one capable of positioning itself within a contemporary landscape without losing its roots. With carefully managed resources and a strong conceptual approach, the project was developed as a synthesis of territory, memory, and time, where design functions as a cultural language rather than ornament.

Solución del proyecto en INGLÉS

The strategy for the Cascahuín 55-25 project focused on communicating value through restraint, avoiding the usual codes of ostentation associated with the premium segment. Rather than competing for visibility, the approach was to create a piece that operates through confidence, sobriety, and cultural meaning, aligned with the distillery’s historical philosophy. The current Cascahuín bottle was used as the formal starting point, ensuring continuity and recognition. Symbolic elements of the territory—such as Cerro Cascahuín and the notion of the “Hill of Light”—were incorporated and translated into sculptural and graphic gestures integrated into the silhouette. These elements anchor the object to its origin without relying on explicit narratives. A key decision was to conceal the tequila, replacing transparency with a dark material that functions as a ceremonial veil. This choice shifts attention away from the visible liquid toward intangible value: heritage, time, and process. The use of a warm metallic palette, combined with sober and precise finishes, reinforces the idea of slow maturation and careful craftsmanship. The project was developed through an interdisciplinary approach combining industrial design, visual narrative, and cultural thinking, where each decision follows a logic of respect, coherence, and permanence—meeting the client’s objectives without compromising its identity or legacy.

Créditos

Firstname	Lastname	Role	Company
GABRIEL	CUEVAS FRANCO	CREATIVE DIRECTOR	HI ESTUDIO
ALAN	AGUIÑAGA GONZALEZ	CREATIVE DIRECTOR	HI ESTUDIO

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Chocotón Elevaria

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Proyecto realizado por:

Cristian Valverde

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

Elevaria is a specialty coffee shop located in Trujillo, Peru, driven by excellence in the creation of every product it makes. For the 2025 festive season, and as part of its bakery offering, Elevaria introduced a Chocotón distinguished by the quality of its ingredients and a carefully studied production process. The packaging places its main ingredient, sourdough, at the center of the concept, allowing it to illuminate the design, celebrate the moment, and elevate the product. The visual proposal is built on calmness and intention, encouraging an appreciation for visual breathing space, materiality, typography and the enigmatic iconography that defines Elevaria’s DNA.

Contexto cultural / problemática del proyecto en INGLÉS

In the local market, panetón—from which chocotón comes from—is a product visually saturated by traditional graphic codes, bright colors, and narratives focused on celebration. In contrast, Elevaria seeks to position itself through a more reflective approach, where consumption is understood as a conscious and quality-driven experience. The challenge of the project was to design packaging that respected the cultural character of the chocotón while simultaneously renewing the visual stereotypes of the category, embedding the café’s brand DNA and communicating the excellence of the product within limited resources and time constraints.

Solución del proyecto en INGLÉS

Conceptually, the project was approached from a contemplative perspective, allowing the product and its main ingredient to take center stage within a space enlivened by empty areas and a typographic pairing designed to refine the concept. Typical iconography of the holidays was also introduced while remaining true to Elevaria's branding guidelines. In terms of materials, the multisensory experience of the Chocoton and its artisanal value are enhanced through the use of porous cardboard, embossing techniques, and hot stamping.

Créditos

Firstname	Lastname	Role	Company
Cristian	Valverde	Diseño	-

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Cósmico Yerba Mate

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Proyecto realizado por:

Guasca Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Cósmico Yerba Mate is a brand identity crafted for a premium yerba mate aiming to bridge ancestral tradition with modern consumption. The project addresses the need to reposition this culturally iconic product in an increasingly competitive and visually saturated market. The primary goal was to create a distinctive brand that communicates origin, authenticity, and cultural depth without relying on obvious folkloric aesthetics. This was achieved through a visual system inspired by ancestral symbols and an expressive graphic language, with drawing as a central narrative tool. By breaking away from traditional visual codes associated with yerba mate, the packaging design offers a new way to communicate the product, moving away from nostalgic and conservative narratives. Thus, Cósmico Yerba Mate presents a contemporary identity that redefines the ritual with cultural awareness.

Contexto cultural / problemática del proyecto en INGLÉS

Yerba mate is a product deeply rooted in the culture of the Extreme South America, traditionally communicated through conservative, nostalgic, and undifferentiated visual codes. In a market saturated with brands that rely on the same historical symbols and traditional narratives, the category presents a clear difficulty in connecting with new audiences and contemporary contexts. The Cósmico Yerba Mate project emerged from the need to rethink the communication of a culturally iconic product without losing its connection to its origin and ritual. The client sought an identity capable of expressing cultural depth and authenticity, but from a current perspective, avoiding obvious folkloric aesthetics and predictable graphic resources. The main challenge was to balance respect for tradition with visual disruption, creating a brand with its own personality in a highly competitive environment. With carefully selected graphic resources, the project was developed as a strategic response to a market demanding new approaches to engage with modern consumers. The aim was to break away from the conventional and offer a fresh take that still honors the essence of yerba mate. This involved a thoughtful blend of tradition and innovation, ensuring that the brand not only stood out but also resonated with both existing and new audiences. By doing so, Cósmico Yerba Mate sought to redefine how this iconic product is perceived and experienced in the contemporary world, making it relevant and appealing to a broader demographic while maintaining its cultural significance.

Solución del proyecto en INGLÉS

The project solution was structured around a visual identity strategy aimed at breaking away from the traditional codes of the yerba mate market, creating a contemporary, culturally relevant, and clearly differentiated proposal. To address the client’s needs, a graphic system was developed to connect the product’s ancestral origins with new consumption habits, without relying on nostalgic narratives or predictable aesthetics. A deliberately minimalist and bold brand language was adopted, in direct contrast to a market historically saturated with visual stimuli, redundant ornamentation, and limited investment in design thinking. The strategy embraced the principle of “less is more” as a cultural positioning, using graphic synthesis and symbolic strength as key tools for differentiation. In this way, design, communication, and product are integrated into a single cohesive system, capable of standing out at the point of sale and generating recognition without relying on visual noise. The results validate the approach: the brand reached a sales rate of one unit every 30 seconds, surpassed one million units sold annually, expanded its presence to over 1,400 points of sale, and projects revenue close to USD 4 million by 2026—establishing itself as a successful repositioning case within a traditional category.

Créditos

Firstname	Lastname	Role	Company
Matheus	Mendes	Designer	Guasca Studio

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Diosa cerveza

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Proyecto realizado por:

Latitud Estudio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Diosa Cerveza is a Bogotá-based craft microbrewery that conceives the act of drinking beer as a ritual of pleasure, connection, and cultural celebration. Drawing from its feminine origin—historically linked to the first brewers—the brand redesign builds a symbolic universe inspired by the sacred, the mystical, and the communal, positioning Diosa as a subversive brand within a traditionally masculine territory. The visual system combines photocompositions, diverse typefaces, expressive color, and ritual symbols to shape a rich and expansive identity, applied especially to a line of labels that translates the different levels of complexity and experience of its beers, from Iniciation to Adoration.

Contexto cultural / problemática del proyecto en INGLÉS

Diosa Cerveza is a Bogotá-based craft microbrewery and a space for cultural celebration. It conceives the act of drinking beer as a ritual centered on pleasure and the possibility of creating beautiful and diverse connections. Diosa’s portfolio consists of four types of beer, arranged along a scale of drinkability and complexity: Iniciación, an APA (American Pale Ale); Celebración, an Amber Ale; Ritual, an IPA (Indian Pale Ale); and Adoración, a Sweet Stout. The brand’s graphic system is composed of four main elements: photocompositions representing themes such as touch, deities, animality, beauty, pleasure, magic, care, sharing, and the sacred; a typographic palette of seven typefaces and an organic calligraphy for the name of each beer, all conceived to bring visual richness; an abundant use of color, expressing the brand’s expressive and energetic character; and finally, the identifiers, consisting of a main logotype, a series of secondary seals, and the symbol of an Ouroboros (the serpent that eats its own tail). In the case of the packaging, the challenge was to translate the system in all its richness into the labels, which serve as the primary application.

Solución del proyecto en INGLÉS

The graphic system is applied to the labels through photocompositions created from the brand’s image archive. Each composition is based on the concept of each beer and its level of complexity. Thus, Iniciación is composed of an eye and a serpent, representing the gateway; Celebración alludes to the multiple animalities that emerge from the act of drinking; Ritual places hands at the center, referencing the sacred moment and touch; and Adoración draws on the imagery of serpent goddesses and feminine figures, representing the fullness of the experience. In the same way, each image—as well as the other elements that make up the label—gradually increases in quantity and density, from the simplicity of Iniciación to Adoración, which is more saturated and “lush.” The vibrant color palette revisits the color coding of the previous labels while also standing out in retail spaces—typically dominated by earthy tones—as points of color and contrast. For each beer, texts were created to evoke the idea of “prayers” written for each occasion according to the name of the variety. These texts also served as a foundation for the brand’s language.

Créditos

Firstname	Lastname	Role	Company
Lucía de las flores	Trujillo	Dirección creativa y diseño gráfico	Latitud Estudio
Mariana	Saldarriaga	Dirección de arte	Latitud Estudio
Daniel	Salamanca	Diseño gráfico y caligrafía	Latitud Estudio

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Flamin' Hot x Gran Malo

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Proyecto realizado por:

PepsiCo Design & Innovation Center

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

Gran Malo x Flamin’ Hot – LinkedIn Caption Some flavors aren’t made to be safe. They’re made to be challenged.

Contexto cultural / problemática del proyecto en INGLÉS

Gran Malo x Flamin’ Hot was born at the Edge, where heat becomes ritual and intensity becomes identity.

Solución del proyecto en INGLÉS

A collaboration that leaned fully into the extreme: tamarind, fire, and a visual language pulled straight from the depths. The collaboration didn’t stop at tequila. Doritos and Sabritas joined the descent, translating the same bold DNA into limited-edition chips that shared the same flames, textures, and unapologetic attitude. Different formats. One shared spirit. From bottle to bag, design unified the experience: purple as a warning sign, flames as a badge of honor, and premium framing that made every piece feel collectible, exclusive, and not for everyone. Because some brands don’t whisper. They dare you to feel the heat.

Créditos

Firstname	Lastname	Role	Company
Juan Carlos	Martinez	Creative Director	PepsiCo Mexico

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Folk Tale

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Proyecto realizado por:

Tiare Payano

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Dominican Republic

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Descripción del proyecto en INGLÉS

The setup: Folk Tale® is a natural wine written in the Canary Islands to the world, where each bottle pays tribute to myths and stories passed down through generations, brought to life with every pour.

Contexto cultural / problemática del proyecto en INGLÉS

The Conflict: Create a visual identity system and modern packaging design for Folk Tale® that is able to cultivate the untamed spirit of nature, culture, and heritage through wine, making it adaptable and appealing to all audiences across international markets. Its brand identity is built upon the intimate bond between people and narrative. The volcanic landscape, constant sun, soil, and Canarian climate not only shape the character of the wine but also inform the brand’s visual and symbolic language. These ever-changing natural elements mirror the rhythms of fermentation and the passage of time, echoing the way stories evolve as they are told and reinterpreted.

Solución del proyecto en INGLÉS

The Resolution: The design began with a strategic foundation of shaping an identity that embraces the layered roots of Folk Tale®. Inspired by generational stories, it was created as a visual language centered on the ritual of storytelling, where every label becomes a chapter and each bottle a tale to be felt, shared, and remembered. Guided by the ever-changing rhythms of nature, the design reflects a natural narrative shaped by the sun, soil, and climate. These elements are transformed into visual patterns that symbolize the passage of time and the intricate process of fermentation, which involves both sensory and chemical transformations. The layered gradient system mirrors the arrangement of books on a library shelf while ensuring retail visibility in a predominantly white category. Adaptable for retail and rooted in poetry, each wine pays homage to a different type of story and color, ranging from love to magical realism. The five available Folk Tale wines are inspired by the family behind the brand, with each bottle reflecting a different genre. Eco de Alba tells a rosé romance, La Casa del Sol explores magical realism through fermentation, Cosecha en Rojo reveals a red mystery, Burla del Buen Paladar brings a blue comedy, and Fábulas de Lava y Vidrio offers a yellow fable born from volcanic roots. In each wine, there is a small prologue that introduces the bottle and the emotions it evokes. Alongside it, a library-style card presents the wine’s name, origin, and a few notes, almost like someone left a bookmark behind. Together, these elements transform the act of buying and uncorking a wine into a familiar and intimate moment.

Créditos

Firstname	Lastname	Role	Company
Tiare	Payano	Art Director	Tare Payano

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Fratelli Forlano Wine

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Proyecto realizado por:

Holy Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Fratelli Forlano is a wine project born in Cerignola, Puglia, led by two young brothers aiming to reinterpret local winemaking tradition through a contemporary lens. The project involved full brand development, including strategy, brand architecture, visual identity and label design. Inspired by the region’s cultural heritage, the visual language balances sophistication and accessibility. The first three wines in the line pay tribute to local folklore and historical figures, reimagined in a fresh and uncomplicated way that reflects the brothers’ youthful spirit. The brand positions itself at the intersection of memory and renewal.

Contexto cultural / problemática del proyecto en INGLÉS

The regional wine market is strongly defined by traditional codes and visually predictable labels, closely tied to classic conventions. For a new generation of producers, the challenge was to build credibility without repeating established visual formulas. Fratelli Forlano needed to honor Cerignola’s history and territorial identity while offering a refreshing alternative within a visually conservative market, connecting with consumers who value authenticity, design and contemporary storytelling.

Solución del proyecto en INGLÉS

The strategy focused on building an identity that bridges past and present. The project included brand architecture, typographic system development and a set of symbols inspired by Cerignola’s historical elements, translated into a clean and contemporary visual language. The first three wines in the line, Neroconte, Rosaduca and Deacere, reinterpret regional folklore and historical figures through a freer and more approachable graphic expression, bringing freshness to the segment. The color palette combines deep and natural tones that reinforce elegance and sense of place, while the labels were designed to stand out in wine bars and specialty shops. The result is a brand rooted in history yet expressed with a modern attitude.

Créditos

Firstname	Lastname	Role	Company
Erik	Marchetti	Creative Director	Holy Studio
Luis Felippe	Cavalcanti	Creative Director	Holy Studio
José Luis	De Lazzari	Creative Director	Holy Studio
Giulia	Di Michele	Photography	Giulia Di Michele
Patricia	Thiesen	Retouch	Patricia Thiesen

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Gin Erva

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Proyecto realizado por:

Ian Wallace

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Chile

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ErvaDescripcion compressed.pdf

Descripción del proyecto en INGLÉS

Erva is a premium Chilean gin developed for Garden Destilería, created by two pharmaceutical chemists who sought to express the union of science and nature through a distinctive identity of its own. The project aimed to build a visual universe with a clear sense of authorship within the category, elevating kaffir lime as the brand’s signature botanical and conceptual centerpiece. To achieve this, a visual and packaging identity inspired by botanical alchemy was developed, featuring an arched label architecture that evokes petals opening from within to reveal the gin bottle emerging from its center. The system is complemented by linear, minimalist illustrations, a graphic language inspired by botanical alchemy, and a precise material execution, shaping an elegant, sensorial proposal with a strong and distinctive character.

Contexto cultural / problemática del proyecto en INGLÉS

Erva emerged in a context where the gin category is experiencing strong growth, with consumers valuing not only product quality, but also refined design, honest narratives about origin and botanicals, and a coherent aesthetic experience across consumption rituals such as bars and cocktail culture. In this scenario, Garden Destilería needed to build an identity capable of supporting its growth and clearly communicating its premium character, without losing sight of its scientific-botanical DNA. The main challenge was that, despite having a high-quality product, its botanical universe was not reflected in either its identity or its label. The brand lacked a visual narrative that could integrate the language of science with the nature of its botanicals, while also clearly positioning kaffir lime as its distinctive trait and sensory signature. In response, the project set out to articulate science and botanicals within a single visual gesture, rooted in elegance, detail, and authenticity. To achieve this, a strategy was developed based on a brand universe and genesis workshop, along with analysis of positioning, competitors, purpose, personality, consumer profile, information architecture, materiality, and cross-platform consistency. As a result, Erva was able to establish its own territory within the premium segment: an identity capable of aligning product, narrative, and experience, using design to validate the innovation of a Chilean gin with clear authorship and genuine differentiation within the category.

Solución del proyecto en INGLÉS

The project’s solution was built from a creative approach aimed at transforming Erva’s essential attributes into a distinctive, refined, and emotionally resonant visual language. The core premise was to take the union of science and nature as the guiding principle of the system, and translate it into a proposal capable of expressing sophistication, authenticity, and precision. From this perspective, kaffir lime was elevated as the element that articulates the identity, functioning not only as the product’s central botanical, but also as its aromatic signature, graphic symbol, and narrative core. From this concept, a visual and packaging identity inspired by botanical alchemy was developed, capable of bringing together scientific precision and natural expressiveness within a single gesture. The label was conceived with an arched structure inspired by petals opening from within, reinforcing the idea of the gin blooming and being revealed from its center. At the same time, the bottle was designed as a subtle reference to antique alchemy or chemistry vessels, visually connecting with the scientific background of its creators. The system was further enriched by linear, minimalist illustrations, a narrative in which the botanicals are presented as characters within the Erva universe, and an art direction consistent with its premium character. Materiality also played a central role in the solution, incorporating pearlescent paper, spot varnish, embossing, special die-cuts, and gold foil to create a visual and tactile experience aligned with the product’s sophistication. In this way, the solution not only addressed an identity challenge, but also turned design into a tangible expression of Erva’s innovation, quality, and differentiation.

Créditos

Firstname	Lastname	Role	Company
Ian	Wallace	Diseñador	Ian Wallace

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Gutino

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Proyecto realizado por:

Estúdio Mira

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Gutino is a conceptual brand of fermented vegetables, created to explore the world of food from a rarely discussed perspective: what happens inside the body. The project aimed to develop a complete identity, from naming to strategy, storytelling, visual identity, and packaging, exploring the food segment in a creative way. The name refers to the word “gut,” reflecting the project’s core objective: to make a taboo topic accessible and engaging, using education about gut health and the benefits of the products as a sales argument. The brand features charismatic characters, affectionately called “gutinos,” which bring the microorganisms of the intestinal flora to life, making communication lighter and more playful. The visual identity, including the logo and duotone color palette, highlights the products on the shelf, ensuring consistency across flavors, packaging, and narrative, and establishing Gutino as a bold and memorable brand.

Contexto cultural / problemática del proyecto en INGLÉS

Gutino was born as a conceptual project, inspired by the Netflix documentary “Hack Your Health,” which presents the gut microbiome in a playful way. The goal was to translate science into education in an engaging manner, making gut health a light and appealing topic. The main challenge of the project was addressing a sensitive subject within the food sector. Gut health could be perceived as uncomfortable or inappropriate by the audience, and it was necessary to develop communication that could break these barriers without losing quality and credibility. At the same time, the brand needed to be visually attractive and memorable, with strong shelf impact. The project aimed to reach people who are not yet familiar with the benefits of fermented foods but may be interested in enhancing a meal while also learning that the product contributes to gut well-being. The communication balances information, entertainment, and aesthetics naturally, without overwhelming the audience. In Brazil, no brands were found that combine fermented products with a bold and playful visual identity, engaging language, and design created to stand out on the shelf. This context highlights Gutino’s disruptive potential, capable of occupying a unique and memorable space in the audience’s perception.

Solución del proyecto en INGLÉS

The project included the detailed creation of the brand, encompassing naming, strategy, storytelling, visual identity, and packaging design, ensuring consistency across all touchpoints. The logo was inspired by the shape of pickled cucumbers, the flagship product of the line, and was designed to be flexible, allowing illustrations and claims to be applied over it without compromising legibility. The duotone colors reference the flavors of each product, while the gutinos — the affectionate name for the microorganisms — reinforce the narrative and visual recognition of the brand. The word “gut” was used throughout the brand’s verbal communication, in addition to giving origin to the name and the illustrated characters. Choosing an English word was a strategic decision to break the discomfort and taboo around talking about the intestine, bringing a new tone to the subject, as the word has a pleasant sound, feels friendly, and is quite “easy to digest.” The packaging was designed to stand out on the shelf, combining originality and clarity. Each visual and verbal element reinforces the brand’s purpose: to engage, educate, and make the science of gut health accessible and fun. The result is a conceptual brand that translates complex topics into playful and memorable experiences, standing out in the fermented foods market.

Créditos

Firstname	Lastname	Role	Company
Rachel	Lisboa	Dirección de arte, ilustración, animación	Estúdio Mira
Juliana	Azanha	Dirección de arte, Branding, Packaging	Estúdio Mira

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Holom Tea

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Proyecto realizado por:

Aupe Design Co

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Illustrations Holom.pdf

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Descripción del proyecto en INGLÉS

Holom is a premium tea and infusion brand created with the purpose of transforming the consumption of natural ingredients into a true wellness ritual. In its pre-operational phase, the main objective was to build an identity capable of balancing health, sophistication, and relaxation, positioning the brand coherently within a sensory and highly demanding market.

Contexto cultural / problemática del proyecto en INGLÉS

The Holom project was developed within a context of growing appreciation for wellness, self-care, and conscious consumption. The premium tea and infusion market has evolved beyond the product itself, now demanding experience, storytelling, origin, and perceived quality. In this competitive and highly sensory environment, the challenge was to create a brand from the ground up, still in its pre-operational phase, capable of positioning itself in a strong and differentiated way. The main objective was to build an identity that balanced health, sophistication, and relaxation, meeting the client’s need to launch Holom as a complete experience rather than just another tea line. It was essential to develop a cohesive branding and packaging system that communicated exclusivity, provenance, and aesthetic consistency, preparing the brand for digital channels, hotels, cafés, and, in the future, its own physical store.

Solución del proyecto en INGLÉS

The project’s solution focused on establishing a clear position within the premium segment, emphasizing the product’s exclusivity and sensory value. A comprehensive branding strategy was developed to connect origin, wellness, and sophistication, transforming each tea into an experience that goes beyond consumption, incorporating culture, aesthetics, and meaning. The key differentiator lies in the brand’s visual system, especially the hand-drawn illustrations created specifically for the labels. Inspired by the cultivation regions of European and Asian countries, the artwork represents the botany and local landscapes from which the infusions originate. This artistic approach celebrates the cultural heritage of each ingredient while introducing a balanced and elegant touch of color, enriching the brand identity and reinforcing the exclusivity of every product in the Holom line. Through this integration of narrative, design, and origin, Holom establishes a refined, cohesive, and highly distinctive presence in the market.

Créditos

Firstname	Lastname	Role	Company
Raphael	Iglesias	Diretor Criativo	Aupe Design Co
Leonardo	Tavares	Posicionamento Estratégico	Aupe Design Co
Studio	Arth	Illustration	Studio Arth

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Jelly Roll Grease

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Proyecto realizado por:

Estudio Almagrama

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

This redesign project for Jelly Roll Grease, a brand born in the Brazilian Pampas, values local production and economy while adding value to the work of independent barbers. The challenge was to organize a complex packaging system that previously lacked unity and clarity. We needed to create a robust visual structure to differentiate product lines, improving the experience for both the barber's daily routine and the final consumer. The design balances classic barbershop style with Latin vitality by using vibrant colors in contrast with complex ornaments. The focus was on building a Latin, authentic, classic, and superior brand personality.

Contexto cultural / problemática del proyecto en INGLÉS

Jelly Roll is a family-owned, local-production company that built its reputation in neighborhood barbershops through the superior quality of its original formulas. Despite technical recognition, the brand faced growth barriers due to a confusing visual identity with poor legibility. The central challenge was to organize a portfolio where products were difficult to differentiate, hindering connection with new audiences and limiting value perception. The design needed to evolve to reflect product excellence and support the brand's expansion into competitive markets like São Paulo. The project was structured to resolve this fragmentation by creating a visual system that organizes technical information and celebrates its national origin. Beyond an aesthetic shift, the new design directly impacted the financial health of the company and its partners. With packaging that intuitively communicates quality, sales grew, leading to job creation and increased income. For the barber, having the product on the counter became a mark of professionalism that helps retain clients, creating a cycle of prosperity that strengthens the local economy and small communities.

Solución del proyecto en INGLÉS

The solution was based on creating a robust design system that balances classical barbershop heritage with the energy of Latin culture. The logo and monogram were hand-drawn, ensuring a unique identity that reinforces the brand's artisanal character. To organize the portfolio, we implemented a visual architecture using vibrant colors and large-scale typography, facilitating immediate product identification within the dynamic barbershop environment. While technical terms in English were kept as they are part of the industry's vocabulary, we included Portuguese text and the national flag to reaffirm the pride of its Brazilian roots. Graphic execution was essential to elevate value perception. We used textured specialty papers and finishes such as hot stamping, embossing, and silk-screening, providing a tactile experience that sets Jelly Roll apart from generic products. The sides of the packaging adopt a modern and clean look, while the lids preserve the classic ornamental aesthetic. This strategy transformed the packaging into efficient sales tools, ensuring that the superior quality of the original formulas was finally communicated through a functional, authentic, and premium design.

Créditos

Firstname	Lastname	Role	Company
Diego	Carneiro	Dirección de Arte	Almagrama
Kamylla	Flores	Dirección de Arte	Almagrama
Fe	Moratore	Artista 3D	Almagrama
Raphael	Andrade Freire de Moraes	Impresión	Alpha Label

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Jugos Gloria

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Proyecto realizado por:

After Brand Consultants

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

Gloria is one of the largest food brands in Peru and also one of the most beloved. Its main products are dairy items, but juices rank second in importance. It is within this category that the brand had stagnated over the years, with a rather unappealing visual proposal. The project consisted of revitalizing all the product presentations under a unified layout style, allowing the brand to expand more easily into new flavors over time. Greater importance was also given to the sides of the packaging, since products are often displayed that way at points of sale. This was used as an opportunity to give typography a more prominent role.

Contexto cultural / problemática del proyecto en INGLÉS

-

Solución del proyecto en INGLÉS

-

Créditos

Firstname	Lastname	Role	Company
Alfonso	Fernández	Director General	After
Ambar	Yuen	Directora de Arte	After
Carlos	Torres	Retoque	Freelancer
Alex	Freundt	Fotografía	After
Paul	Quispe	Diseñador	After
Ada	Cordova	Ejecutiva de Marcas	After
Martha	Dias	Gerente General	After

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Livora Pastry Studio

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Proyecto realizado por:

Daniela Barrio de Mendoza

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

Livora is a European–Peruvian pastry concept founded by Lorenzo Livora together with his sister, born from a shared passion for pastry, culture, and storytelling through flavor. The brand combines the elegance of European minimalism with the richness, care, and emotional depth of Peruvian gastronomy. Each creation reflects a thoughtful balance between technique, memory, and experimentation — from timeless European classics to innovative compositions infused with Peruvian flavors and sensibilities. The result is a refined yet expressive pastry experience, where precision meets warmth and tradition merges with creativity, awakening new sensations while honoring the culinary heritage that inspires Livora.

Contexto cultural / problemática del proyecto en INGLÉS

Within the dessert category in Peru, there is a strong saturation of colors and brands trying to stand out visually. One of our main advantages was introducing a distinct concept: bringing European cuisine to Peru, with a contemporary perspective and a desire to innovate and take risks, even with color choices. We opted for tones uncommon in the local market, such as blue, which became a distinctive element and Livora’s visual signature, helping the brand stand out clearly. The biggest challenge was speaking a unified visual and emotional language, and getting people to connect with a design that was both innovative and, in a way, disruptive for the Peruvian market.

Solución del proyecto en INGLÉS

As a graphic solution, and focusing on its signature product —the *entremets*—, inspiration was drawn from French culture and the refined patterns and rhythms of *Art Deco*. Livora’s identity embodies this elegance and minimalism, blending with geometric structures that shape the packaging system for its diverse range of products. These visual elements evoke the cultural fusion that defines Peru, where tradition and innovation coexist in perfect harmony. The photography and art direction aim to preserve the sophistication of the product and the essence of European culture. The use of blue as the main color conveys calm, confidence, and refinement, while soft sky tones create visual rhythm and depth. The vibrant orange accent serves as a distinctive touch that represents warmth, creativity, and the energy of Peruvian heritage. We sought to build an identity that feels modern, flexible, and easy to adapt one that allows the creation of new products while maintaining visual consistency and emotional connection. Through this carefully curated design system, each image and piece of communication enhances Livora’s narrative: a brand that tells stories through taste, art, and emotion.

Créditos

Firstname	Lastname	Role	Company
Daniela	Barrio	Art Director & Design	Daniela Barrio
Oscar	Gomez	3D Artist	Daniela Barrio
Daniela	Barrio	Photographer	Daniela Barrio

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Luci

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Proyecto realizado por:

Aupe Design Co

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Luci is a non-alcoholic beer brand born from a real story of transformation. Created by Daniel after choosing to give up excessive alcohol consumption in pursuit of a better quality of life, the brand is rooted in the concept of lucidity, proposing a new way to celebrate with presence, awareness, and well-being. The project’s main objective was to build a brand that challenges the idea that drinking is necessary to have fun, offering a flavorful and socially inclusive alternative. To achieve this, a visual identity inspired by the Sun was developed, symbolizing life, energy, and renewal. The packaging translates this essence through a luminous and vibrant aesthetic, reinforcing the brand’s purpose of illuminating moments and revealing a new way to raise a glass.

Contexto cultural / problemática del proyecto en INGLÉS

The Luci project was developed within a context of cultural change in alcohol consumption. More and more people are seeking balance, well-being, and conscious choices without giving up their social lives. In this scenario, non-alcoholic beers are gaining space, yet they still face stigma related to taste and their perceived relevance in celebratory moments. The objective of the project was to build a strong and desirable brand capable of breaking the “non-alcoholic” stigma and positioning Luci as an aspirational choice rather than just an alternative. The challenge was to translate the founder’s personal transformation story into an authentic identity with clear purpose and coherence. In a competitive market, it was essential to develop a strategic branding and packaging system that connected narrative, concept, and visual expression. The project aligned product and positioning, establishing Luci as a symbol of a new way to celebrate with clarity and awareness.

Solución del proyecto en INGLÉS

The project’s solution began with a clear decision: not to position non-alcoholic beer as a substitute, but as a protagonist. The goal was to build a brand with its own personality, capable of earning space in the market and in social settings with the same strength as any traditional beer. The concept of lucidity guided the entire creative process. The founder’s real story brought authenticity and depth, turning the brand into something greater than the product itself. From this foundation, a visual identity inspired by the Sun was developed, symbolizing life, energy, and renewal. The packaging was designed to immediately convey light and vitality, helping Luci stand out at the point of sale. Every visual element reinforces the idea that it is possible to celebrate with awareness, presence, and authenticity, without compromising the experience.

Créditos

Firstname	Lastname	Role	Company
Raphael	Iglesias	Diretor Criativo	Aupe Design Co

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Make B Cereja Rouge

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Proyecto realizado por:

Almanaque Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Make B. Cereja Rouge is a palette by Make B. that elevates the amarena cherry through its sensorial attributes, highlighting the central role of red. The product’s design draws inspiration from the graphic language of maiolica culture, native to Emilia-Romagna, the region historically responsible for the production, packaging, and global distribution of this dessert.

Contexto cultural / problemática del proyecto en INGLÉS

Christmas represents one of the most significant sales peaks for Make B., making a high-impact seasonal launch essential for the brand. In 2024, this launch was accompanied by a collaboration with Nativa SPA, a well-established premium personal care line in Brazil. The objective of the product was to narrate both the brand’s story and the ingredient’s origin, while simultaneously delivering the level of giftability required for a Christmas campaign.

Solución del proyecto en INGLÉS

Beyond the use of red, the visual composition incorporates illustrations structured through grooves and bas-reliefs, inspired by the maiolica style characteristic of the Italian Mediterranean coast, the historical cradle of amarena cherry production and export. This approach enriches the product’s storytelling, moving beyond a literal cherry theme to strengthen purchase intent through a strong sense of collectibility and added value. The palette features an elastic closure that integrates organically into the product’s graphic composition, reinforcing the perception of luxury while maintaining the required functionality.

Créditos

Firstname	Lastname	Role	Company
Bruno	Becher	Creative Director	AMNQ Studio
Rafael	Rudnicki	Creative Director	AMNQ Studio
Vitor	Albano	Strategy & Copywriting	AMNQ Studio
Luisa	Tolentino	Illustrator	Independent Illustrator
Samuel	Brito	3D Artist	Independent Artist

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Mercado Wines: Un nuevo lenguaje visual para el vino mexicano

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Proyecto realizado por:

Panorama

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Mercado Wines is the first wine brand created by a father and son who decided to transform years of winemaking experience into a project of their own—deeply connected to Mexican territory and its contemporary creative scene. Panorama was invited to develop the brand’s visual identity and graphic system, building a language capable of expressing the quality of the wine, its local origin, and its cultural ambition. The challenge was to design a flexible brand that could support a growing portfolio of labels while opening space for collaborations with Mexican artists and illustrators, turning each bottle into a unique piece within a coherent visual system.

Contexto cultural / problemática del proyecto en INGLÉS

For years, Mexican wine has existed within a tension between a steadily growing winemaking tradition and a cultural perception still shaped by European and South American references. In this context, launching a new brand required more than designing a label. It demanded the creation of a visual language capable of positioning Mexican wine from its own identity—without relying on imported codes or traditional wine-category aesthetics. At the same time, Mercado Wines was conceived as a living platform for local artists. This required developing a visual system open enough to accommodate multiple artistic expressions while maintaining consistency and long-term brand recognition.

Solución del proyecto en INGLÉS

We designed a flexible visual identity that operates as an open framework for artistic collaboration, allowing each label to be interpreted by different creators while remaining part of a cohesive brand universe. The system combines a strong typographic signature with a modular graphic structure that organizes information, highlights the Mexican origin of the wine, and gives illustration a leading role across each variety. In this way, the identity does not simply accompany the product—it evolves with it. More than designing a label, we created a cultural platform where wine, territory, and contemporary Mexican art meet in every bottle, positioning Mercado Wines as a new expression of wine made in Mexico.

Créditos

Firstname	Lastname	Role	Company
Jose M	Afanador	Strategy Director	Panorama
Lucas	Del Corral	General Director	Panorama
Andrés	Gutierrez	Design Director	Panorama

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Modelo Cero

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Proyecto realizado por:

GUT Design

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Modelo introduced Modelo Cero, the first non-alcoholic version of its iconic beer. The project transformed the logo by turning the letter "O" into "0%", creating a visual system that communicates the absence of alcohol while preserving brand identity. The design was applied across packaging and communication, reinforcing continuity with the brand’s legacy and opening new consumption occasions. The goal was to position the non-alcoholic variant as a natural extension of the brand, maintaining quality and recognition. A simple change that made all the difference.

Contexto cultural / problemática del proyecto en INGLÉS

The project addressed a market where non-alcoholic beer was perceived as a secondary option. Modelo sought to introduce its 0% variant without losing identity or quality, adapting to consumers demanding more flexible choices. The challenge was to transform the perception of alcohol-free beer into a positive attribute, integrated into the brand system and new consumption occasions. The objective was to communicate continuity and recognition, showing that the absence of alcohol does not mean compromise, but a natural extension of the Modelo experience.

Solución del proyecto en INGLÉS

The solution transformed the logo by converting "O" into "0%", integrating the non-alcoholic variant into the brand system. The design across packaging and communication preserved identity and recognition, positioning 0% as a positive attribute and a natural extension of the Modelo experience.

Créditos

Firstname	Lastname	Role	Company
Gastón	Bigio	Founder	GUT Design
Anselmo	Ramos	Founder	GUT Design
Ricardo	Casal	CCO	GUT Design
Ramiro	Rodriguez Cohen	CCO	GUT Design
Camila	de Almeida Prado	CEO	GUT Design
Samantha	Hernández	CSO	GUT Design
Sebastián	Regiani	ECD	GUT Design
Guido	Donadio	ECD	GUT Design
Jorge	Gómez	Creative Director	GUT Design
Agustin	Osman	Creative Director	GUT Design
Alejandra	Torres	ACD	GUT Design
Doab	Choudhuri	ACD	GUT Design
Paula	Sanchez	Production Director	GUT Design
Simón	Arce	Group Business Director	GUT Design
Stefany	Solís	Business Director	GUT Design
Sofía	Mendoza	Business Supervisor	GUT Design
Zara	Rendón	Business Executive	GUT Design
Alejandra	Margain	Strategy Director	GUT Design
Murilo	Melo	Global Head Of Design	GUT Design
André	Firulo	Design Director	GUT Design
Marcus	Prado	Motion Designer	GUT Design
Guilherme	Caneschi	Designer	GUT Design
Claudia	Nakahara	Head of Operations	GUT Design
Isabella	Quaglio	Sr. Project Manager	GUT Design
Felipe	Ambra	Marketing VP	Modelo Cero
Mariana	Cuellar	Premium Brands Director	Modelo Cero
César	Alcántara	Brand Manager	Modelo Cero
Jessica	Carraro	Brand Specialist	Modelo Cero
Santiago	Reyes	Brand Specialist	Modelo Cero
Diana	Rodriguez	Head Of Production	Modelo Cero
Ladoble México	Ladoble México	Production House	Ladoble México

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Navidad Casa Bauducco

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Proyecto realizado por:

FutureBrand São Paulo

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Casa Bauducco is the café and retail concept of the Bauducco brand, with more than 200 stores in Brazil, created to transform the emotional legacy of its traditional products into an everyday experience. The 2025 Christmas packaging celebrates the brand's Italian roots through the Mercatini di Natale concept, evoking the charm of Italian Christmas markets. Sophisticated illustrations convey tradition, affection, and festive rituals, turning panettone into a timeless symbol of connection, gift-giving, and shared moments. The packaging system was developed for the panettone, chocottone, and confectionery portfolio, reinforcing Casa Bauducco's positioning as a gift destination during the Christmas season, with a coherent, memorable, and emotionally relevant visual proposal.

Contexto cultural / problemática del proyecto en INGLÉS

Christmas is one of the most important times of year for the Bauducco brand, which is deeply associated with panettone and family traditions. In the context of Casa Bauducco, the challenge was to translate this emotional legacy into a packaging system capable of transforming traditional products into contemporary, desirable, and giftable experiences. The project had to reinforce the brand's Italian heritage, connect culturally with the European Christmas imagination and, at the same time, engage with Brazilian consumers, who value affection, celebration and sharing. In addition, it was essential to differentiate flavors and levels of premiumization within a broad portfolio, without losing visual consistency or brand recognition. Growing competition in the gourmet gift category demanded a distinctive proposal, capable of generating memorability at physical and digital points of sale. Another significant challenge was to integrate sustainability criteria into the choice of materials, aligning design, functionality, and environmental responsibility. The project had to balance aesthetic sophistication, production feasibility, and scalability, as the packaging would be distributed nationally in more than 200 physical stores and online during the Christmas season.

Solución del proyecto en INGLÉS

The solution was based on the Mercatini di Natale concept, inspired by traditional Italian Christmas markets, as a visual metaphor for gathering, affection, and celebration. The graphic system uses fine gold line illustrations representing architecture, market stalls, and scenes of conviviality, creating a warm and sophisticated visual universe. Earth tones were strategically applied to differentiate flavors, maintaining aesthetic unity throughout the portfolio. For the most premium product, made with ingredients sourced from Italy, an exclusive visual system was developed with original illustrations by Elisa Seitzinger, an illustrator born in Turin. Her style brings authenticity, playfulness, and a contemporary interpretation of Italian Christmas, elevating the perceived value of the product. In terms of materials, recycled and reusable aluminum cans were chosen for their durability and potential for reuse, extending the packaging's life cycle. The cardboard used is recyclable and responsibly sourced, reducing environmental impact and optimizing resource use. The result is a coherent, emotional, and sustainable packaging system that positions Casa Bauducco as a destination for Christmas gifts and reinforces its cultural connection to Italy through design.

Créditos

Firstname	Lastname	Role	Company
Arnaldo	Bastos	Design	FutureBrand São Paulo
Amanda	Oliveira	Design	FutureBrand São Paulo
Gustavo	Rodrigues	Design	FutureBrand São Paulo
Luisa	Borges	Copy	FutureBrand São Paulo
Filippo	Vidal	Strategy	FutureBrand São Paulo
Camila	Alcalay	Strategy	FutureBrand São Paulo

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Navidad Dengo

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Proyecto realizado por:

FutureBrand São Paulo + La Baraque

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Founded in Brazil in 2017, Dengo Chocolates is a premium chocolate brand created as a social and environmental impact business. For Christmas 2025, a special packaging system was developed that celebrates Brazilian culture, biodiversity, and local craftsmanship through a festive and sophisticated experience. Inspired by a Brazilian Christmas tree, the visual universe is built around an illustration of a cacao tree that is home to native flora and fauna. The project translates Dengo's social and environmental mission into a warm, vibrant, and ultra-premium design, elevating the seasonal gift and reinforcing the brand's purpose at all touchpoints.

Contexto cultural / problemática del proyecto en INGLÉS

The main challenge was to create a Christmas packaging collection capable of expressing Dengo's Brazilian essence, its premium positioning, and its philosophy based on social and environmental impact. Christmas is often associated with winter visual codes, such as snow, cool tones, and European symbols, which do not represent the cultural and climatic reality of Brazil, where the celebration takes place in the middle of summer, with temperatures close to 86°F. In addition to reinterpreting Christmas from an authentically Brazilian perspective, the system had to adapt to multiple product formats, stand out in highly competitive commercial environments during the festive season, and clearly communicate the brand's commitment to sustainability, local ingredients, and social responsibility. All this had to be achieved without losing sophistication or visual coherence, while appealing to a broad, demanding, and design-conscious audience. The project also had to reflect Dengo's business model as a B Corp-certified company that works directly with cocoa producers, promotes fair trade practices, and encourages sustainable agriculture. The challenge was to transform these intangible values into a visual, material, and emotional experience capable of connecting culture, purpose, and celebration.

Solución del proyecto en INGLÉS

The solution was to develop a family of modular packaging inspired by a Brazilian Christmas tree. The system is anchored in a central illustration: a cocoa tree painted by hand in watercolor, with a realistic and detailed style, which expands and adapts to different formats such as boxes, reusable cans, and Christmas ornaments. This element becomes the narrative axis of the project, representing biodiversity, the origin of cacao, and the connection to the earth. The tropical color palette, organic shapes, and refined finishes create a coherent, festive, and premium visual experience that celebrates native ingredients and Brazilian cultural richness. The design reinterprets traditional Christmas symbols from a warm, vibrant, and local perspective, aligned with the country's cultural context. Sustainability was a guiding principle from conception to production. The packaging was developed with recyclable cardboard and optimized structures to reduce material use without compromising quality. Reusable tins extend the packaging's life cycle beyond the holiday season. As part of its commitment, Dengo integrates responsible practices throughout its value chain, reinforcing its social and environmental purpose through design.

Créditos

Firstname	Lastname	Role	Company
Arnaldo	Bastos	Design	FutureBrand São Paulo
Amanda	Oliveira	Design	FutureBrand São Paulo
Daniel	Yagnuma	Design	FutureBrand São Paulo
Pedro	Faria	Design	FutureBrand São Paulo
La Baraque	La Baraque	Illustration	La Baraque

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Nike Corinthans Seeding-Kit

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Proyecto realizado por:

Elefante Project

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

For the launch of Corinthians’ Third Kit, marked by the return of the iconic Total 90 design, a special packaging was created with the goal of translating the campaign’s concept and paying tribute to the historic 2005 squad. Inspired by the idea of a team that “left no stone unturned,” the project resulted in a 3D-printed box shaped like a stone, featuring a raw texture and mineral appearance. Inside, an acrylic capsule houses the new jersey as a valuable piece. The packaging became the central physical element of the campaign, reinforcing the jersey’s symbolic weight and elevating the guests’ experience.

Contexto cultural / problemática del proyecto en INGLÉS

The project was developed within the context of the launch of Corinthians’ Third Kit, a campaign visually centered on players sculpted in stone as a symbol of strength, legacy, and permanence. The main objective was to translate this narrative into a physical packaging experience that could embody the campaign’s concept and elevate the presentation of the jersey. The challenge was to create a package that looked and felt like a carved stone, with the client’s brand engraved and the jersey embedded within the piece, while meeting tight production deadlines and a required distribution scale.

Solución del proyecto en INGLÉS

From a material and production standpoint, the solution needed to balance durability for transportation, manageable weight, and feasibility within a limited timeframe. After evaluating materials such as cement and ceramic, 3D printing emerged as the most viable option, offering the necessary structural resistance, production agility, and flexibility to meet both creative and logistical demands.

Créditos

Firstname	Lastname	Role	Company
Daniel	Araujo	creative director	Elefante Project
Debora	Chiofolo	account manager	Elefante Project

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NUTURE: PRECISIÓN NATURAL

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Proyecto realizado por:

HardCuore

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Nuture is a wellness brand redesigned to reconcile two seemingly opposing forces: scientific precision and organic intelligence. In a market dominated by artificial promises and overstatements, the project reframed well-being not as a goal to achieve, but as a natural state to maintain. The objective was to translate this belief into a cohesive brand ecosystem where technology and nature operate in balance. The redesign encompassed brand strategy, visual identity, packaging system and art direction, expressing this duality through a bold yet fluid logotype, a symbol that merges ancestral gesture with contemporary form, and a color palette combining natural tones with chromatic accents. Clear information architecture and considered material choices reinforce transparency and credibility, transforming complex nutritional science into accessible design. The result is an integrated brand system that elevates daily supplementation into a conscious, modern wellness ritual grounded in both science and nature.

Contexto cultural / problemática del proyecto en INGLÉS

The wellness category often oscillates between two extremes: overly technical brands focused on scientific authority, and purely natural narratives lacking credibility and precision. Nuture existed within this tension. The challenge was to articulate a brand that could credibly bridge science and nature without favoring one over the other. Consumers sought clarity, effectiveness and trust, but also emotional connection and a sense of balance in their routines. The project needed to move beyond generic wellness aesthetics and create a distinctive system capable of expressing both technological rigor and organic authenticity. At the same time, identity and packaging had to communicate this duality clearly at shelf, ensuring legibility, differentiation and scalability. The core challenge was to synchronize these two worlds into a single, coherent brand language, one that feels precise without being cold, and natural without being naive.

Solución del proyecto en INGLÉS

The solution was to design a unified system where identity and packaging express the same central idea: natural precision. The logo balances solidity and impact with rounded forms and ligatures, while the symbol reinforces the brand’s duality through a gestural, almost ancestral shape combined with a contemporary, technological finish. This logic flows directly into the packaging design, ensuring consistency between brand and product. The color palette translates this balance at shelf. Natural tones such as moss green, lemon and beetroot express vitality, origin and intensity, while chromed and neutral accents introduce precision and scientific rigor. Materials, finishes and contrasts reinforce the coexistence of organic care and technology. Information hierarchy is clean and controlled, allowing function to be communicated with clarity without losing sensorial appeal. Photography reinforces the system through two complementary approaches: an active, solar lifestyle and a ritualistic product universe integrated with stones, moss and metallic surfaces. The verbal identity completes this structure by synchronizing science and nature through a precise, light and grounded tone of voice. Signed by the tagline “Natural Precision”, language simplifies science and elevates daily well-being. The result is a brand system where identity, packaging and voice operate in balance — translating the formula itself into a daily ritual of performance and care.

Créditos

Firstname	Lastname	Role	Company
Breno	Pineschi	Creative Direction	HardCuore
Rafael	Cazes	Creative Direction	HardCuore
Nathalie	Jourdan	Designer Senior	HardCuore
William	Girundi	Designer Sênior	Freelancer
Priscila	Czuka	Designer Senior	HardCuore
Fernanda	Rodrigues	Head of Project Management	HardCuore
Gabriela	Barbosa	Head of Communications	HardCuore
Vinícius	Cambruzzi	Copywriter Senior	HardCuore
Felipe	Teobaldo	Brand Strategist	HardCuore
Alexandre	Ruda	Designer	HardCuore
Pyetra	Sales	Designer	HardCuore

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Panettone edición especial Ana Mercedes Hoyos

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Proyecto realizado por:

Latitud Estudio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

Árbol del Pan is a Bogotá-based bakery. The project consisted of designing a special package for its Christmas edition of panettones, developed from the artwork Bodegón (Homage to Zurbarán) by Ana Mercedes Hoyos. A custom box was designed as a gift object, in which the brand’s graphic system coexists with the selected painting. The structure of the package echoes the composition of the still life: the base reproduces the basket, while the lid highlights the oranges, directly referencing the chocolate–orange flavor. Typography and graphic elements are applied minimally so as not to interfere with the pictorial texture, while color becomes the primary resource for paying homage to the artist’s work.

Contexto cultural / problemática del proyecto en INGLÉS

Árbol del Pan is a Bogotá-based bakery that draws inspiration from the living processes of cooking to create connections—connecting with what is essential—and experiences that foster well-being. Every Christmas, they produce a special edition of panettones, and this year they partnered with the daughter of Colombian master artist Ana Mercedes Hoyos to create a unique package that celebrates one of her works and serves as a gift for the season. The selected artwork was Bodegón (Homage to Zurbarán), in which the artist depicts a basket of oranges, alluding to this year’s panettone flavor: chocolate and orange. Ana Mercedes Hoyos (1942–2014) was a Colombian artist renowned for her exploration of color, light, and Caribbean cultural identity. Her work consists of vibrant, sensorial paintings inspired by still lifes, palenqueras, and tropical fruits. Through luminous compositions and an intense palette, Hoyos elevated the everyday and the popular as spaces of memory, resistance, and cultural celebration, becoming a key figure in Colombian contemporary art. The challenge posed by Árbol del Pan was to translate the brand’s graphic system (also designed by the studio) into a special package, while simultaneously honoring the work of Ana Mercedes Hoyos.

Solución del proyecto en INGLÉS

The industrial design of the packaging was created specifically for the panettone, with the manufacturer developing multiple prototypes to arrive at a box that was both practical and special enough to function as a Christmas gift. In terms of graphic design, the challenge was to create a distinctive package that could serve both the brand’s graphic system and the artist’s work. Thus, the bottom of the box borrows from the basket in the painting, while the lid highlights the oranges, directly referencing the composition of the original artwork. Typography and other graphic elements are used very subtly, so as to interfere as little as possible with the texture of the painting. Finally, the box pays homage to Ana Mercedes Hoyos’s work through the predominant use of color.

Créditos

Firstname	Lastname	Role	Company
Daniela	González	Dirección de arte y diseño gráfico	Latitud Estudio
Ana Mercedes	Hoyos	Artista	Independiente

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Papelito

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Proyecto realizado por:

FutureBrand São Paulo + Papelito

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Papelito is a Brazilian brand of smoking accessories that decided to radically revamp its identity to keep pace with the evolution of smoking culture in Brazil. In a growing market marked by imported aesthetics and outdated stereotypes, the project sought to construct an authentically local narrative, free of clichés and aligned with national pride. The new identity celebrates Brazilian production, everyday humor, and the country's cultural diversity, positioning Papelito as a bold, irreverent, and conscious brand. With yellow as the main color, the visual system combines a handcrafted aesthetic inspired by kraft paper with contemporary graphics and direct language. More than a visual redesign, the project redefines the brand's attitude, expressing a genuine, human, and culturally relevant voice that connects with its audience in an honest and provocative way.

Contexto cultural / problemática del proyecto en INGLÉS

The smoking culture in Brazil has grown significantly in recent years, accompanying social, legal, and cultural changes that have broadened the debate on cannabis and its rituals. However, the visual representation of this universe remained anchored in stereotypes: imported visual languages, generic narratives, and an obvious disconnect from local reality. Many brands reproduced foreign aesthetic codes or social caricatures that did not reflect the plurality, humor, or contradictions of Brazilian life. This scenario generated cultural fatigue among consumers, who no longer recognized themselves in the images or discourses of the market. Papelito identified this gap as a strategic opportunity. The central issue was how to build an identity that would engage with Brazilian popular culture without falling into clichés, while at the same time positioning itself in a contemporary, responsible, and relevant way. Furthermore, the context demanded consistency between discourse and practice. In a market increasingly attentive to sustainability and transparency, the brand needed to align its repositioning with real commitments to environmental impact and local production. The challenge was to create a visual and verbal narrative capable of reflecting national pride, cultural diversity, and environmental awareness, without losing irreverence or expressive power.

Solución del proyecto en INGLÉS

The solution was to develop a lively, flexible identity that was deeply connected to Brazilian culture. Papelito's new system is based on a clear concept: turning clichés on their head and representing smoking culture from a local, ironic, and proud perspective. The design is inspired by the ritual of rolling paper itself: the folded, imperfect, tactile. The logo and graphic system are built around the letter “P,” a modular element that adapts, transforms, and evolves according to the cultural context. The illustrations portray everyday scenes with subtle social commentary, reflecting the diversity of consumers. The aesthetic combines kraft paper, artisanal textures, and contemporary graphics, creating a popular yet sophisticated visual language. Yellow becomes a visual signature, reinforcing recognition and attitude. The system expands coherently across packaging, points of sale, digital, and motion, ensuring consistency and flexibility. Beyond design, the brand consolidated concrete commitments: 100% Brazilian production with solar energy, carbon-neutral operations, double waste compensation, and the goal of planting 100,000 trees by 2027. The result is an authentic, irreverent, and culturally relevant identity that positions Papelito as a bold, conscious, and genuinely Brazilian brand, capable of standing out in a saturated market and building real affinity with its audience.

Créditos

Firstname	Lastname	Role	Company
Rodrigo	Valdevite	Creative Direction	FutureBrand São Paulo
Felipe	Luz	Creative Direction	FutureBrand São Paulo
Márcio	Fritzen	Creative Direction	FutureBrand São Paulo
Amanda	Oliveira	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Alexandre	Rizzuti	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Victor	Silva	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Giovanna	Moretti	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Giulia	Ferreira	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Gustavo	Pavani	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Caio	Gomez	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Matheus	Aguiar	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Jéferson	Queiroz	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Cláudia	Colmán	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Pedro	Tarcízio	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Eduardo	Sampaio	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Yan	Gall	DESIGN / ILLUSTRATION	FutureBrand São Paulo
Gabriel	Porto	STRATEGY	FutureBrand São Paulo
Letícia	Baldin	STRATEGY	FutureBrand São Paulo
Thayná	Alves	COPY	FutureBrand São Paulo
Gabriel	Rodrigues	COPY	FutureBrand São Paulo
Fernanda	Damas	COPY	FutureBrand São Paulo
Higor	Santos	MOTION GRAPHICS	FutureBrand São Paulo
Rebeca	Azevedo	MOTION GRAPHICS	FutureBrand São Paulo
Gustavo	Osório	UX/UI	FutureBrand São Paulo
Felipe	Oliveira	UX/UI	FutureBrand São Paulo
Rodrigo	Alarcon	UX/UI	FutureBrand São Paulo
Vinicius	Abreu	BUSINESS ACCOUNT	FutureBrand São Paulo
Consoante Soma de Sons	Consoante Soma de Sons	SOUND SIGNATURE	Consoante Soma de Sons
Vitor	Oliani	3D	FutureBrand São Paulo
Natasha	Kido	3D	FutureBrand São Paulo
Papelito	Papelito	PHOTOS	Papelito

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Patero

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Proyecto realizado por:

Luna & Panda

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Argentina

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Descripción del proyecto en INGLÉS

Patero is a California Grenache wine conceived to be enjoyed fresh, in a relaxed and casual context. Originally named Footstomped Grenache, the project revisits the traditional winemaking method in which grapes are crushed by foot. Building on this concept, a naming and visual identity project was developed to celebrate the origin of the process and translate it into a folkloric yet contemporary language. The name Patero became the narrative core of the design, accompanied by a label resolved through hand-drawn illustration and lettering, with minimal digital intervention. The result is an honest and expressive visual proposal, where graphic details reinforce a rustic, rebellious, and accessible identity, designed to break away from the traditional codes of the wine category.

Contexto cultural / problemática del proyecto en INGLÉS

The project emerged from the need to create an identity that moved away from traditional wine codes, both visually and in terms of cultural positioning. Patero is a young Grenache, conceived for immediate and informal consumption, which required a graphic language aligned with that spirit. The conceptual starting point was the winemaking process known in California as foot-stomped wine. During the design process, the term “vino patero” emerged—an expression deeply rooted in Argentine winemaking culture that describes this exact artisanal method of grape crushing. This discovery allowed the project to reconnect the product with a more authentic and culturally charged imaginary. The main challenge was to translate this rustic, manual origin into a contemporary identity. At the same time, the project needed to challenge certain conventions of the wine market—such as excessive formality and visual polish—in order to connect with a younger, more relaxed audience. Within this context, the design needed to communicate rebellion, approachability, and freshness, aligning with a wine meant to be enjoyed without rules, while still maintaining clarity and coherence in the product’s essential information.

Solución del proyecto en INGLÉS

The solution was based on developing a visual identity aligned with the artisanal and relaxed character of the wine, using the vino patero process as its conceptual and narrative axis. A hand-illustrated label was chosen, reinforcing the idea of direct intervention and moving away from an industrial or overly polished finish. The “Patero” character and the main lettering were conceived as the visual core of the label, accompanied by all wine information—vintage, interventions, and processes—also resolved manually. To reinforce the rustic aesthetic, a single irregular die-cut was defined, eliminating the back label. The absence of a capsule leaves the cork exposed, while the choice of a transparent bottle replaces the traditional dark glass, creating an aesthetic associated with informal, quick consumption, more honest and free of artifice. All unnecessary finishes were avoided, opting instead for a simple varnish to highlight the word Patero. The orange color was defined as a key element to consolidate the product’s rebellious, young, and casual spirit. Together, these decisions build an identity coherent with the wine’s origin and its intended way of consumption, resulting in a direct, fresh, and unpretentious visual proposal.

Créditos

Firstname	Lastname	Role	Company
Franco	Luna	Director Creativo, Diseñador e Ilustrador	Luna & Panda
Gerardo	Ruiz	Director de Arte, Diseñador e Ilustrador	Luna & Panda
Juan Pablo	Dominguez	Renders	Freelance

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Peauty Company

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Proyecto realizado por:

Brands&People

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

PEAUTY COMPANY is a brand created to redefine pet care through a new category: Pet Beauty. The project merges the worlds of pets and beauty to translate the cultural, aesthetic, and conceptual codes of human skincare and beauty into the holistic care of all types of pets—including dogs, cats, and non-traditional species like rabbits or ferrets. From its inception, the brand was designed as a comprehensive system that integrates strategy, naming, visual identity, illustration, packaging, and communication assets. PEAUTY COMPANY positions itself not merely as a functional product brand, but as a universe of wellness, aesthetics, and lifestyle. Here, design, attention to detail, and visual coherence elevate animal care to the same symbolic, emotional, and cultural level as human self-care.

Contexto cultural / problemática del proyecto en INGLÉS

In Latin America, pets are active members of the family, raising expectations for products that are more conscious, specialized, and aesthetically refined. However, packaging in the pet category continues to prioritize technical or veterinary information, relying on utilitarian codes that sacrifice clarity, design, and aspiration. This approach creates a dissonant consumer experience for users accustomed to beauty products designed with intention, aesthetics, and care. The gap between the audience and the category transformed packaging into a strategic opportunity to redefine pet care and the associated consumer experience.

Solución del proyecto en INGLÉS

The solution was to develop a clean, editorial, and highly recognizable packaging system, where color, typography, and composition serve as the primary product identifiers. The packaging was conceived not merely as a container, but as an aesthetic and cultural experience that introduces notions of ritual, wellness, and conscious care. The design integrates seamlessly into the home environment and engages in a dialogue with human self-care habits. Thus, the five products serve as a bridge between culture and design: consolidating the new Pet Beauty category, reinforcing the pet-family bond, and elevating the perception of animal care to an aspirational, relevant, and differentiated territory.

Créditos

Firstname	Lastname	Role	Company
Gerardo	Ortiz	Co-Founder	Brands&People
Emmanuel	Moreau	Co-Founder	Brands&People
Alejandra	Reyes	Brand Leader	Brands&People
Karina	Gomez	Brand Leader	Brands&People
Vanessa	Osorio	Creative Director	Brands&People
Alejandra	Huizar	Art Director	Brands&People
Gretel	Garza	Art Director	Brands&People
Tania	Delgado	Illustrator	Brands&People
Daniel	Miranda	Motion Designer	Brands&People
Paulina	Farah	Case Manager	Brands&People
Luisa	Arredondo	Intern	Brands&People
Rolando	Martínez	Client	Peauty Company
David	García	Client	Peauty Company
Abraham	Cantú	3D Artist	Sunnybee Collective

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Pico Fuel

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Proyecto realizado por:

Fabrizio Lenci + Bernd Bousard

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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pico LAD deck v05.pdf

Descripción del proyecto en INGLÉS

Pico is a natural performance food created at the intersection of sport and culinary craft. Developed by a chef with experience in Michelin-starred restaurants and made with organic ingredients, it delivers a clean energy boost for cycling, running, and endurance activities. The branding and illustration system were designed to express movement, celebrate real ingredients, and make the product feel as appetizing visually as it is nutritionally. Dynamic typography, forward-moving graphics, and ingredient-inspired forms create a vibrant identity that communicates authenticity, vitality, and delicious energy.

Contexto cultural / problemática del proyecto en INGLÉS

The sports nutrition category has long been defined by artificial flavors, synthetic ingredients, and aggressive visual codes that emphasize performance but ignore taste and transparency. Many products feel functional yet disconnected from the idea of real food. Meanwhile, athletes are becoming more conscious of what they consume and increasingly demand clean-label options that support performance without compromising health or sensory pleasure. This cultural shift opens space for products that combine effectiveness with authenticity, translating natural ingredients and culinary care into a language that feels energetic, trustworthy, and genuinely appetizing.

Solución del proyecto en INGLÉS

We developed a dynamic visual identity that expresses energy through natural ingredients and movement. Forward-leaning typography and fluid graphic compositions convey momentum, while a modular illustration library built from ingredient silhouettes adapts to each flavor. These forms visually translate the recipe inside every gel, creating a flexible yet cohesive system. Color palettes are derived from appetizing, nature-based tones, avoiding synthetic hues typical of the category. Together, the elements position the product as a crafted, real-food source of performance energy rather than a chemically coded supplement.

Créditos

Firstname	Lastname	Role	Company
Fabrizio	Lenci	Illustrator / Art Director	Fabrizio Lenci
Bernd	Bousard	Designer / Art Director	Bernd Bousard
Will	Burkart	3D Designer	Will Burkart

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Rebranding Tônica Antarctica

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Proyecto realizado por:

CasaCC

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Casa.CC redesigned Tônica Antarctica’s packaging - Brazil’s first tonic water brand (since 1914) - to reposition it inside premium cocktail culture. Under the concept “An icon at its best version,” the brand moved from everyday soft-drink cues to an aspirational mixer. Casa.CC built a bold blue brand territory, pairing a signature script wordmark with a heritage quality seal and layered patterns that add depth and sophistication. Antarctica’s classic penguin was reimagined in a premium guise (top hat) inside the seal. The result is a can and 1L pack system with immediate recognition, elevated bar presence, and a collectible, mixology-ready aesthetic designed to live next to cocktails - not just on shelf.

Contexto cultural / problemática del proyecto en INGLÉS

Tônica Antarctica is a century-old market reference, but the mixer category has shifted: tonic is now a key ingredient in contemporary mixology, and consumers increasingly read quality, provenance, and status through packaging - especially in bar and cocktail contexts. The challenge was to move a heritage brand founded in 1914 into a premium cocktail universe while preserving instant recognition and credibility. Packaging needed to perform in two arenas at once: retail visibility and the “served moment” (glasses, ice, low light, photography), where sophistication, contrast, and fast readability define what feels premium.

Solución del proyecto en INGLÉS

Casa.CC’s solution was a packaging-led repositioning system: elevate perceived value through a refined visual architecture while keeping the brand iconic. Blue became a proprietary territory, reinforced by the blue cap and a palette designed to belong in cocktail culture. The pack hierarchy centers a high-contrast script wordmark, supported by a heritage quality seal that highlights tradition and production standards since 1914, plus graphic layering (patterns, watermarking, and typographic structure) that adds depth and premiumness. As a signature gesture, the classic Antarctica penguin was reinterpreted in a premium version (top hat), aligned with the concept “An icon at its best version.” The system scales across can and 1L formats with consistent brand presence and strong bar visibility.

Créditos

Firstname	Lastname	Role	Company
João Pedro	Vargas	Creative Director	CasaCC
Rodrigo	Pereira	Designer	CasaCC
Mariene	Braga	Project Manager	CasaCC

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Revvo Novato

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Proyecto realizado por:

Holy Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Revvo Novato is a wine line created by four long-time friends with no traditional background in the wine industry. The name, meaning “beginner,” embraces that starting point and transforms it into an attitude. The project included naming development, visual identity and label design, building a fresh and contemporary brand that celebrates creative freedom and curiosity. Novato is conceived as a line that originates multiple wine expressions, starting with its first release, a vibrant and expressive Alvarinho. The brand reframes the idea of being a novice as an opportunity to create without preconceptions.

Contexto cultural / problemática del proyecto en INGLÉS

The wine market is often shaped by traditional codes and heritage-driven narratives. For emerging brands without historical lineage, the challenge is to build credibility without replicating the same discourse. Revvo represents a generation driven by creative curiosity rather than inherited winemaking tradition. The task was to position this starting point as a differentiator and connect with an audience open to new experiences, while avoiding the rigidity that often distances younger consumers.

Solución del proyecto en INGLÉS

The strategy positioned “Novato” as a central narrative concept and transformed it into a visual statement. The project included naming, brand identity development and a series of visually captivating labels built on illustrated and abstract interpretations of being a novice from a creative and innocent perspective, where innocence represents freedom. The first label, created for the Alvarinho, portrays a young figure enchanted by his own creations, free from imposed labels and expectations, embodying the origin of the line. The second introduces an immersive urban scene, suggesting that even within everyday life one can let go of preconceptions when enjoying wine. Together, the designs establish a coherent, flexible and scalable system for future Novato releases.

Créditos

Firstname	Lastname	Role	Company
Erik	Marchetti	Creative Director	Holy Studio
Luis Felippe	Cavalcanti	Creative Director	Holy Studio
José Luis	De Lazzari	Creative Director	Holy Studio
Eduardo	Bussolin	Photography	Moropolo
Patricia	Thiesen	Retouch	Patricia Thiesen

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Risotto Holy Foods

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Proyecto realizado por:

MELT Design

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Holy Foods is expanding its portfolio with three new Protein Risottos, combining flavor, convenience, and nutrition. The launch reinforces the brand’s mission to offer wholesome food that nourishes and comforts while elevating the mealtime experience. The risottos come in three flavors: Al Mare, Funghi, and Cheese. All are gluten-free, contain no added salt, and are easy to prepare. Packaging design focused on conveying a premium feel while maintaining Holy Foods’ colorful and recognizable identity. The word “Risoto” was custom-lettered and prominently placed on the front panel. Carefully selected color palettes create elegant, contrasting combinations that integrate seamlessly into the existing product range. Prepared dishes are shown in bowls blending into the background to enhance visual appeal. Icons highlight key product features, and illustrated preparation instructions demonstrate simplicity. The packaging communicates convenience, nutrition, and taste, reinforcing Holy Foods’ position as a brand delivering real food that is simple, delicious, and purposeful.

Contexto cultural / problemática del proyecto en INGLÉS

Holy Foods is known for creating convenient, nutritious, and flavorful products. With the launch of three new Protein Risottos, the brand aimed to expand its portfolio while maintaining its reputation for wholesome food. These risottos target consumers seeking a more sophisticated meal experience without sacrificing ease of preparation. The three new flavors, Al Mare, Funghi, and Cheese, offer variety for different dietary needs: Al Mare features shrimp and shiitake mushrooms, Funghi is vegan and lactose-free, and Cheese is vegetarian. All products are gluten-free and contain no added salt. As the portfolio grew, the main challenge for packaging design was balancing the premium positioning of the new line with Holy Foods’ established visual identity. The packaging needed to stand out on shelves, attract consumers, and communicate key product benefits clearly. At the same time, it had to remain consistent with the existing brand language, ensuring recognizability and trust. The project also had to visually convey flavor, convenience, and nutritional value. Photographic representation of the prepared risottos, iconography for dietary features, and illustrated cooking instructions all needed to be integrated into a cohesive and appealing design system. Packaging plays a critical role in reinforcing the brand’s image and conveying its promise of simple, real, and nutritious food.

Solución del proyecto en INGLÉS

The packaging design focused on creating a solution that balances elegance with Holy Foods’ distinctive identity, ensuring strong shelf impact and seamless integration with the existing portfolio. A custom-lettered “Risoto” logo was developed for the line and placed prominently on the front panel to guarantee immediate recognition. A curated color palette was applied to each flavor to create refined yet contrasting combinations. Al Mare, Funghi, and Cheese each received a unique main color while remaining visually connected to the broader Holy Foods range. Photographs of the prepared dishes were shown in bowls that blend into the background, enhancing appetite appeal without competing with other design elements. Key product attributes, such as gluten-free options, vegan and vegetarian varieties, and no added salt, were communicated through the brand’s familiar icon system, reinforcing consistency and quick understanding. Illustrated preparation instructions on the back panel highlight the simplicity of use, ensuring consumers can prepare the meal easily and confidently. The resulting packaging delivers clarity and practicality. It improves shelf visibility, keeps consistency across flavors, and communicates convenience, nutrition, and flavor at a glance. By combining visual impact with a clear information structure, the Protein Risottos packaging reinforces Holy Foods’ positioning and supports the brand’s commitment to offering real food that is simple and delicious.

Créditos

Firstname	Lastname	Role	Company
Juliana	Zarattini	Concept and Art Direction \| Layout	MELT Design
Marjorye	Cavazotto	Concept and Art Direction \| Layout	MELT Design
Eric	Vechi	Concept and Art Direction \| Layout	MELT Design
Raquel	Silveira	Layout	MELT Design
Júlia	Bossi	Layout \| Print-Ready Files	MELT Design
Caroline	Celli	Layout	MELT Design
Giovana	Franciscon	Layout	MELT Design
Kaue	Marques	3D	MELT Design
Holy	Foods	Photography	Holy Foods

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Salted

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Proyecto realizado por:

Sweety & Co.

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Salted is a German skincare brand that approached us to revitalize the design of its packaging, seeking greater distinction, modernity and vibrant visual impact. The main goal was to create a more proprietary, aspirational and energetic range design that reflects the brand’s sea-inspired storytelling, enhances product appeal and elevates quality perception across digital channels and retail shelves. To achieve this, the team immersed itself in the brand’s world and the visual richness of the ocean. The new packaging system brings a contemporary look through a colorful palette inspired by corals, algae and marine life, bold contrasts, clear information hierarchy, and translucent or matte finishes that evoke water, sand and natural textures. The result is an aesthetic, optimistic and transparent visual system that mirrors the energy of the sea while delivering the emotional vibrancy the brand was searching for.

Contexto cultural / problemática del proyecto en INGLÉS

Salted Beauty is a Berlin-based direct-to-consumer beauty brand founded in 2020, rooted in natural, science-driven skincare inspired by the ocean. The company leverages innovative combinations of marine-derived ingredients, including micro- and macro-algae, alongside plant extracts and proven actives to create effective, vegan, cruelty-free formulas that support skin health and overall well-being. At this stage, the brand sought to update its packaging to revitalize its ocean narrative and align with the visual codes of younger generations: more joyful, tactile and digitally impactful designs that also stand out on shelf. Salted aimed to tap into the rising desire for “dopamine beauty” and small emotional treats, creating products that resonate not only through performance but through sensorial and emotional connection.

Solución del proyecto en INGLÉS

To reinvent Salted, we immersed ourselves in the depth and vitality of the ocean, translating its energy into a vibrant, contemporary visual system. The color palette draws from luminous corals, drifting algae and translucent waters, creating bold contrasts that amplify the impact of each SKU while maintaining harmony. Translucent and matte finishes evoke the textures of water, sand and sea mist, adding a sensorial and tactile dimension to the packaging. At the same time, we enhanced structure and clarity. We reorganized the product architecture with clear, appealing category names, such as Charge y Care, making navigation intuitive and giving the line a modern rhythm. The result is a system that balances visual impact and organization in equal measure: more striking, more memorable, yet also cleaner and easier to understand. A packaging universe that channels ocean life and turns skincare into a moment of immersion.

Créditos

Firstname	Lastname	Role	Company
Isabela	Rodrigues	Creative Director	Sweety & Co
Glaiton	Tatsch	Graphic Designer	Sweety & Co
Gabriel	Kolton	Graphic Designer	Sweety & Co
Raíssa	Caldas	Product Designer	Sweety & Co
Brunna	Radaelli	Project Manager	Sweety & Co
Daniela	Macedo	Project Manager	Sweety & Co

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SANUTS

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Proyecto realizado por:

From Here + Angela Alberca + Joel Alberca

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

Sanuts is built on a clear premise: if a product is inherently desirable, it cannot be represented through cold or rational codes. In a category where ingredients are treated as proof —photographed, served or explained— Sanuts rejects that logic. Not because it is wrong, but because it fails to create connection. To translate a product that is both healthy and craveable, the ingredient had to come to life. Nuts shift from static representations into active characters. They don’t illustrate the product; they embody it. On the front, each ingredient appears in its most expressive state —energetic, approachable, alive— as a direct reflection of its quality. On the back, the same character evolves into its farmer version, introducing origin and naturalness without changing tone or breaking the system. Rather than stylizing the ingredient, Sanuts humanizes it—making it instantly recognizable, relatable and real.

Contexto cultural / problemática del proyecto en INGLÉS

The spreads category has developed a predictable visual language to communicate health: show the ingredient, explain its benefit, validate its composition. However, this code operates more on proof than on desire. The ingredient appears, but it doesn’t act. It is presented, but it doesn’t connect. It is understood, but it doesn’t invite. This distance has reinforced a cultural tension: healthy is perceived as correct yet emotionally distant; indulgent as engaging, yet guilty. The issue is not the product, but how it is represented. In this context, continuing to depict ingredients literally—photographed, served or stylized—is not only redundant, but limiting. It reinforces a category that informs, but fails to seduce. Sanuts recognizes that to reconcile pleasure and wellbeing, it was not enough to refine the existing code. It had to be replaced.

Solución del proyecto en INGLÉS

In a category where ingredients are presented as proof —photographed, served or stylized— packaging tends to operate through validation: show to convince. The result, while informative, is distant and repetitive. Sanuts shifts that starting point. The solution is to design an illustration that treats the ingredient not as an object, but as a subject. Nuts are constructed with gesture, posture and attitude, incorporating basic human cues —gaze, movement, intention— that are instantly recognizable. This reading is faster than any technical or photographic code, as it requires no interpretation: it is understood through empathy. The system introduces a more playful and approachable perspective on healthy living, articulated through a single character in two complementary expressions: an active, agile, sport-driven version that connects with healthy lifestyles through action; and a farmer version of the same character, reinforcing natural origin and authenticity within the same visual language. Within this logic, each character builds a complete narrative without fragmentation. On the front, the ingredient appears in its active, energetic state, connecting to healthy living through experience. On the back, the same character shifts into its farmer version, introducing origin and naturalness without changing code or creating a parallel narrative. This duality does not divide the message; it completes it.

Créditos

Firstname	Lastname	Role	Company
Angela	Alberca	Design Director	Angela Alberca
Joel	Alberca	Illustrator	Joel Alberca
Amarga	Estudio	Photography	Amarga
Aizea	Gráfica	Print	Aizea
Ghiardely	Silvestre	Strategy	Ghiardely

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Sie7e Vidas

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Proyecto realizado por:

Willy Ramirez +. Noviembre

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

The project aimed to revolutionize the Colombian cat food market by breaking away from traditional codes of realistic animal photography and functional communication. Instead, it embraced the culturally significant myth that cats have seven lives, using the number seven to symbolize cycles and renewal. This approach allowed for a unique brand identity that stood out on homogeneous shelves. Key elements included radical differentiation at the point of sale, the creation of a strong, culturally-rooted symbol, and coherence between graphic design and structural form. Additionally, the project prioritized materials with a lower environmental impact, aligning with contemporary values. This strategy not only resonated locally but also had the potential for universal appeal, positioning the brand distinctively within a conservative category.

Contexto cultural / problemática del proyecto en INGLÉS

Seven Lives emerged in Colombia as a distinctive brand in the cat food market, challenging the traditional visual norms dominated by realistic animal photographs and functional messaging. The market was saturated with similar designs, relying heavily on color and information overload, resulting in a forgettable consumer experience. The goal was to create a brand with a unique identity that could break these conventions while remaining competitive in the mass market. The brand's concept drew inspiration from the Latin American myth that cats have seven lives, a belief deeply ingrained in local culture. This narrative provided a rich, authentic foundation that resonated both locally and universally, allowing Seven Lives to craft a story that stood out on the shelves. The design strategy focused on developing a visually striking and culturally relevant identity. This involved creating a cohesive visual system that was not only graphically appealing but also structurally innovative. By moving away from conventional packaging designs, Seven Lives sought to capture consumer attention through bold and memorable aesthetics. In addition to visual differentiation, the project emphasized balancing identity with industrial functionality and sustainability. This meant integrating materials that were environmentally friendly while maintaining the practicality required for mass production and distribution. The brand aimed to appeal to conscientious consumers who value both design and ecological responsibility. Overall, Seven Lives successfully carved out a niche in the cat food market by leveraging cultural storytelling and innovative design, setting itself apart from competitors and creating a lasting impression on consumers.

Solución del proyecto en INGLÉS

the design's innovative ethos. This holistic approach not only redefined the product’s visual identity but also aligned it with contemporary values, such as sustainability and minimalism, which resonate with modern consumers. The design process began with an exploration of the cultural significance of the black cat and its association with the myth of having seven lives. This idea was then distilled into a minimalist, yet powerful, visual language that defied conventional packaging norms. By merging the number 7 with the silhouette of a black cat, the design team created a logo that was both memorable and meaningful, encapsulating the essence of the product in a single, striking image. The packaging itself was designed to be as interactive as it was visually appealing. The die-cut ears added a playful, tactile element, inviting consumers to engage with the product on a physical level. This interaction was further enhanced by the pouch's shape, which cleverly mimicked the form of a seated cat, creating a dynamic visual experience that set the product apart on the shelves. To maintain consistency across different product lines, a coherent color system was implemented. Each variety was assigned a distinct color, ensuring easy differentiation while preserving the brand's iconic look. The use of plant-based materials not only reinforced the brand's commitment to sustainability but also appealed to eco-conscious consumers seeking environmentally friendly options. In summary, the project successfully transformed a traditional myth into a modern icon, breaking category conventions through innovative design and sustainable practices. This approach not only captured the imagination of consumers but also set a new standard for creativity in product packaging.

Créditos

Firstname	Lastname	Role	Company
willy	ramirez	creative director	Noviembre
margarita	Olivar	Senior art Director	Noviembre

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Sobelini Pizza Crunch

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Proyecto realizado por:

Wagon Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Colombia

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Descripción del proyecto en INGLÉS

For Sobelini, the shelf was just another opportunity to make a statement. The brand needed a packaging system that could translate its bold Italian-New York identity into something that commanded attention while clearly distinguishing each flavor variant. A structured, high-impact visual system was developed that balances clarity with character. Through strong typographic hierarchy, confident scale, and intentional color differentiation, the packaging becomes both instantly recognizable and easy to navigate. The result is a premium condiment that doesn't get lost in the aisle — it owns its space.

Contexto cultural / problemática del proyecto en INGLÉS

Sobelini approached the project with a clear ambition: to break away from the visual monotony of the condiment aisle and create packaging that could command attention instantly. In a market where consumers scan shelves and digital feeds in seconds, the brand needed a jar that would not blend in but stand out with confidence and clarity. The goal was to ensure the packaging expressed the same intensity and character as the flavor itself, transforming a simple drizzle into a recognizable design gesture.

Solución del proyecto en INGLÉS

The packaging was designed around typographic dominance. Oversized, vertically structured lettering transforms the jar into a bold graphic object. “PIZZA CRUNCH” becomes not just a descriptor but the central visual gesture, creating immediate recognition from distance and at scale. A clear color-coded system differentiates each flavor while maintaining cohesion across the range. High-saturation reds, greens, blacks, and pinks create strong shelf blocking, ensuring impact both individually and as a family. The transparent jar allows the texture and richness of the product to become part of the design, reinforcing authenticity and appetite appeal. Checkerboard motifs and minimal graphic elements add rhythm without clutter, while the chef character extends subtly into the packaging narrative. The result is a system that balances boldness with precision and expressiveness without being chaotic. Beyond the jar, the packaging language extends seamlessly into boxes, shipping materials, and social-first applications, reinforcing brand consistency across every physical touchpoint.

Créditos

Firstname	Lastname	Role	Company
Cristina	Donado Carbó	Creative Director	Wagon Studio
Alejandra	Avellaneda	Art Director	Wagon Studio
Nicolás	Rojas	Project Manager	Wagon Studio
Maria Fernanda	Mejía	Designer	Wagon Studio
Maria Victoria	Marquez	Designer	Wagon Studio
Cubo	Studio	3D Art	Cubo Estudio

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SOZ

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Proyecto realizado por:

Daniela Barrio de Mendoza

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

SOZ is a premium non-alcoholic cocktail brand offering sophisticated, functional beverages crafted with powerful natural ingredients like adaptogens, nootropics, and calming herbs. Each cocktail is designed so you can keep feeling part of the party without needing alcohol, connecting with your fun, authentic, and festive side. At the same time, it delivers an elevated cocktail experience that feels like a true adult drink, not just a juice or soda.

Contexto cultural / problemática del proyecto en INGLÉS

When people drink alcohol in moderation, they often show their most authentic and relaxed selves. With SOZ, we aim to create that same feeling, so that people don’t lose that mental effect just by choosing healthier beverages. The world is changing, moving toward healthier and more energetic lifestyles. However, many healthy brands lose the fun, festive, and “night out” vibe, creating a divide between those who drink alcohol and those who don’t. Our goal is for everyone to always feel included, while encouraging and inspiring people to choose more natural and healthy drinks—without sacrificing the fun or the essence of the party.

Solución del proyecto en INGLÉS

For the brand solution, we aimed to reinforce the feeling of party, nightlife, and elegance, drawing inspiration from the disco era and, to some extent, the Miami Vice aesthetic, with a bold and energetic personality. We played with typography and combinations from that era, taking risks with mixing styles while maintaining balance and harmony in the overall composition. We leveraged an iconic element like the disco ball, but in a more symbolic way, changing its color for each flavor. The bottle shape was carefully chosen to feel more like a cocktail, while neon colors and contrasting gradients help achieve the desired nighttime effect. Additionally, the photographic and set design direction seeks to preserve elegance, mystery, and the energy of the party at all times, using lights and shadows to create a unique and captivating atmosphere.

Créditos

Firstname	Lastname	Role	Company
Daniela	Barrio de Mendoza	Art Director & Designer	Daniela Barrio
Maria	Boada	Illustrator	Maria Boada
Oscar	Gomez	3D	Daniela Barrio

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Teddy Glow

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Proyecto realizado por:

Sweety & Co.

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Teddy Glow is the first makeup line by Teddy Fresh, the streetwear brand known for its bold colors, distinctive graphics, and irreverent blend of pop culture, art, and humor. The project aimed to translate this iconic universe into the beauty category through a visual identity and packaging system built around entirely original forms. The sculptural packaging incorporates the brand’s signature Teddy Bear as a cap, charm, or structural element, transforming each item into a collectible object. Silver finishes, reflective materials, and an acid-neon palette capture the line’s “glow” while echoing Teddy Fresh’s urban aesthetic. The graphic system balances bold typography, vibrant colors, and clear information hierarchy. The result is an expressive, functional, and highly collectible packaging line that translates Teddy Fresh’s daring energy into its own beauty language—memorable, distinctive, and unBEARably cool.

Contexto cultural / problemática del proyecto en INGLÉS

Teddy Glow launches in a landscape where much of the beauty sector relies on repetitive visual formulas, minimalist, predictable products lacking distinctive character. Teddy Fresh, however, already established as an influential streetwear brand known for its bold palette, iconic graphics, and playful yet sophisticated spirit, offered a powerful and demanding starting point. The challenge was to translate its DNA, expressive color, graphic humor, controlled irreverence, and a strong sense of proprietary design, into the makeup universe without diluting its essence. The goal was not to follow conventional beauty codes but to build a visual and structural system capable of reflecting the brand’s vibrant authenticity within a saturated and highly competitive market. The project required maintaining the brand’s cultural relevance while introducing a category shift, ensuring that Teddy Glow felt unmistakably Teddy Fresh from the first glance.

Solución del proyecto en INGLÉS

The solution was to create a packaging system that transformed Teddy Fresh’s iconic character into sculptural beauty objects. The containers integrate the bear as a central element, appearing as a cap, charm, or structural feature, turning each product into a collectible piece. The “glow” is expressed through silver finishes, reflective surfaces, and an acid-neon palette that adds energy and modernity while preserving sophistication. Graphically, the line combines heavy sans-serif typography, clean geometry, and precise hierarchy to improve SKU identification and enhance the shopping experience. Side illustrations support clarity without compromising personality. The balance between vibrant color and minimal structure creates a bold, urban, and instantly recognizable language. Overall, Teddy Glow not only updates minimalist beauty aesthetics but expands them into a more daring contemporary direction, resulting in packaging that is unBEARably cool and visually impossible to ignore.

Créditos

Firstname	Lastname	Role	Company
Isabela	Rodrigues	Creative Director	Sweety & Co
Glaiton	Tatsch	Graphic Designer	Sweety & Co
Raíssa	Caldas	Product Designer	Sweety & Co
Brunna	Radaelli	Project Manager	Sweety & Co
Daniela	Macedo	Project Manager	Sweety & Co

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Tehul

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Proyecto realizado por:

Nano Alfonsin Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Argentina

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Descripción del proyecto en INGLÉS

Tehul, a Huarpe word meaning “what happens beneath the earth,” is a tribute to the land and its fundamental role in the identity of wine. The concept explores what is unseen, that hidden magic that defines origin. The project reveals the connection between earth and wine, drawing on the ancestral vision of the Huarpe people, who understood the subsoil as a meaningful, vital space. To materialize this idea, a bottle was designed with a texture inspired by the layers beneath the ground—strata of soil, rocks, and roots—that visually represent the richness of the Uco Valley. This texture extends across the entire surface, creating a direct link to what remains hidden yet supports everything. The label, positioned at the base of the bottle, symbolizes the deepest layer of the soil, where the land holds its strength and memory, the origin of Malbec’s character.

Contexto cultural / problemática del proyecto en INGLÉS

Tehul emerges in a context where many premium wine brands adopt global visual codes and rely on the same bottle models, weakening the connection to territory. The project’s challenge was to build a contemporary identity with a strong cultural anchor, capable of expressing origin in an authentic and distinctive way. The purpose was to restore the land’s central role as a foundational element of wine, integrating the ancestral Huarpe vision that understands the subsoil as a living space charged with meaning. In a market saturated with visual stimuli, the project sought to stand out through a bottle with its own identity and a solid, coherent proposal, where concept, material, and form work together to communicate depth, origin, and meaning without resorting to the literal.

Solución del proyecto en INGLÉS

The solution was approached through an integrated strategy that transformed the concept into a material experience. The land was taken as the narrative axis and key differentiating element, translated into design decisions. A bottle with its own identity was developed, featuring a texture that runs across the entire surface and refers to the layers of the subsoil, allowing the container itself to become the primary carrier of the narrative. This decision responded to the need to stand out within a segment dominated by standardized bottle models. The label was placed at the base to reinforce the idea of depth and origin, functioning as a symbolic gesture rather than a decorative one. Each element—form, texture, and placement—was designed to work together, creating a solid, contemporary, and distinctive proposal capable of communicating territory, identity, and meaning through materiality, not only through graphic discourse.

Créditos

Firstname	Lastname	Role	Company
Nano	Alfonsin	Design Director	Nano Alfonsin Studio - NAS
Luis	Castro	Designer	Nano Alfonsin Studio - NAS
Manuel	Garcia Pividal	CGI Artist	Freelance
Ricardo	Antonelli	3D Modeler	Freelance

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TEQUILA DAGA

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Proyecto realizado por:

F3 BRANDS

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Mexico

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Descripción del proyecto en INGLÉS

Tequila Daga Reposado’s design is a tribute to the agave leaf, known as the “sword,” which cuts through the earth to reveal its essence. The label, defined by an irregular stroke and a deep blue hue, evokes this blade and its origin. It balances understated elegance with refined gold accents, creating a visual narrative that honors the rustic character of the Highlands of Jalisco, Mexico. Daga is not just a name; it is a symbol of precision, strength, and rooted identity. This tequila does not disguise itself as luxury—it distills it, embodying authenticity without the need to proclaim it. With soul, history, and edge, Daga represents a balance between tradition and sophistication, reflecting its essence in every detail of the design and in every drop it contains.

Contexto cultural / problemática del proyecto en INGLÉS

In a highly saturated market such as spirits—and particularly tequila—point-of-sale differentiation becomes a critical factor in brand building. This challenge is amplified for emerging brands, which must compete both visually and conceptually against established houses with strong recognition. For Daga, the objective was to develop a label capable of communicating its premium positioning in an immediate and compelling way. The design needed to transcend its informational function and operate as a strategic branding asset: a piece that, through its visual language, conveys precision in the distillation process, artisanal care, and a narrative of contemporary luxury. The label is therefore conceived as the primary vehicle of perceived value, where every element, materiality, composition, and graphic language, works together to create a cohesive and differentiated sensory experience on the shelf.

Solución del proyecto en INGLÉS

To position Daga within a highly competitive landscape, a design concept was developed with a strong foundation in the product’s origin: the agave tequilana Weber, the essential raw material of tequila. Defined by its long, sharp, bluish leaves, these qualities were reinterpreted as the conceptual and formal axis of the project. The proposal translates these attributes into a visual system in which the agave leaf silhouette becomes the structural element of the label, simultaneously evoking the idea of a “dagger”: precision, sharpness, and character. This decision not only creates immediate shelf differentiation, but also establishes a coherent narrative between name, origin, and visual expression. The graphic language remains restrained and sophisticated, featuring a minimalist typographic mark in which the letter “G” incorporates a sharp gesture as a distinctive accent. The use of gold hot stamping introduces a code of contemporary luxury, while subtly referencing the red soil characteristic of the Highlands of Jalisco. Finally, the development included manual production testing to ensure the label’s technical feasibility, guaranteeing that its sculptural and distinctive character could be scaled without compromising efficiency or consistency.

Créditos

Firstname	Lastname	Role	Company
Rodrigo	Cordova	Director Creativo	F3 BRANDS
Isabel	Martinez	Diseñadora Gráfica	F3 BRANDS

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UNDERLAY

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Proyecto realizado por:

La Libertad Studio

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Argentina

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Descripción del proyecto en INGLÉS

UNDERLAY is an electrolyte brand created to enhance the daily performance of athletes and active individuals. The project was born from the idea that progress doesn’t happen suddenly or by magic, but through the daily effort no one sees. Our task was to build a visual and verbal identity that expressed this principle, combining science, discipline, and a contemporary aesthetic. Through the concept “From drill to the hill,” Underlay embodies the journey between silent training and real performance. The project sought to capture that progression: repetition, consistency, and the small accumulated efforts that move the body toward its goals. The result is a minimalist, precise, and energetic brand. One capable of turning a functional product into a symbol of energy, effort, and recovery.

Contexto cultural / problemática del proyecto en INGLÉS

More and more people train for their own well-being, not just for competition. That’s why this project embraces a more human message: the value of silent effort, real training, and progress built day by day. The brand honors this idea and positions itself as part of a global movement that understands performance doesn’t start at the finish line, it starts in the routine. Our goal is to become a bridge between science, community, and an active lifestyle, supporting what happens before, during, and after training.

Solución del proyecto en INGLÉS

UNDERLAY’s packaging was designed as a direct extension of its philosophy: precision, consistency, and shared progress. The system is built around a sober, technical visual language, where the brand symbol and minimalist compositions bring clarity and structure to boxes, sticks, and bottles. A controlled use of one or two colors differentiates flavors and variants while preserving cohesion, while metallic details and silver foil finishes elevate the product and reinforce its premium, science-driven character. Beyond the individual product, the packaging was conceived as a complete experience. A welcome kit that includes box, single-serve sticks, a water bottle, and apparel, reinforcing the idea of community and ritual around training. UNDERLAY positions itself not just as a supplement, but as a companion in the daily effort. The practicality of the portable sticks, designed to be used anytime and anywhere, is paired with a visual narrative rooted in real outdoor environments. Mountains, trails, and open landscapes connect the product to authentic moments of use. The result is a packaging system that balances science and emotion, function and belonging, supporting the athlete before, during, and after training.

Créditos

Firstname	Lastname	Role	Company
Santiago	Guillamondegui	Creative Director	La Libertad Studio
Gonzalo	Prunesti	Creative Director	La Libertad Studio
Nicolás	Bacile	Creative Director	La Libertad Studio

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Unhinged

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Proyecto realizado por:

Sweety & Co.

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Unhinged is a brand and packaging system created for the hours that do not exist. Designed for the organized chaos of contemporary life, the project introduces a functional snack with caffeine and protein, made to support disrupted routines, non-linear rhythms, and moments of peak demand. Its identity and packaging stem from a sarcastic futurism that moves away from the category’s predictable visual language. Inspired by the iconic angled rectangle and Op Art–driven optical patterns, the system distorts perception and turns packaging into an experience. At the same time, these lines allow for a playful analogy with clock hands, reinforcing the idea of a brand created for off-axis time. The objective was to break away from the expected and build a brand with attitude, able to reflect a logic of consumption that is more intense, fragmented, and unpredictable.

Contexto cultural / problemática del proyecto en INGLÉS

Contemporary routines no longer follow a stable idea of order. Between fragmented schedules, hyperconnectivity, chronic fatigue, and intermittent productivity, many people live in blurred timeframes—eating between impossible breaks and operating in hours that, technically, should not even exist. Even so, much of the functional snack market still communicates through predictable codes: clean wellness, idealized balance, and promises of control. The result is a category that feels visually homogeneous and culturally disconnected from real life. Unhinged emerges as a response to this disconnect. The challenge was to create a brand that breaks away from the usual and translates this new contemporary condition - chaotic, accelerated, and contradictory - into a visual identity that feels clear, distinctive, and scalable.

Solución del proyecto en INGLÉS

The solution was to develop a visual system that turns disruption into brand language. Built through a lens of sarcastic futurism, the identity rejects the category’s overly agreeable functional aesthetic and proposes something sharper, tenser, and more expressive. The angled rectangle acts as the system’s central gesture, while Op Art–inspired stripes introduce vibration, distortion, and a constant sense of instability. At the same time, this construction allows the lines to echo moving clock hands, expanding the concept of a brand designed for hours that do not exist. The palette - black, 2000s grey, and chrome - creates an industrial, contemporary foundation, while open colors enable future extensions. In this way, packaging stops being just a container and becomes a visual statement for those who live off-axis.

Créditos

Firstname	Lastname	Role	Company
Isabela	Rodrigues	Creative Director	Sweety & Co
Gabriel	Kolton	Graphic Designer	Sweety & Co
Arthur	Martins	Graphic Designer	Sweety & Co
Luísa	Fonseca	Graphic Designer	Sweety & Co
Raíssa	Caldas	Product Designer	Sweety & Co
Daniela	Macedo	Project Manager	Sweety & Co

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Wigow

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Proyecto realizado por:

Sweety & Co.

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Wigow emerges as the new generation of pet supplements: a brand created for guardians who love without limits and seek products that honor that bond. The project’s main objective was to build an identity and packaging system capable of conveying affection, vitality, and high performance - boldly breaking away from the generic aesthetics that dominate the category. To achieve this transformation, the team crafted a vibrant, emotionally magnetic visual universe: an intense palette that lights up shelves, an expanded logotype that blends strength with warmth, and photographs of dogs in unexpected actings that spark smiles, empathy, and instant recognition. The result is a charismatic, memorable, and full-of-life brand. Wigow positions itself as an innovative proposal that celebrates the love for pets with style, energy, and scientific credibility, elevating the pet universe to a new level of desirability.

Contexto cultural / problemática del proyecto en INGLÉS

Brazil has the third-largest pet population in the world, and 93% of guardians consider their pets part of the family. Yet, the national supplement market continues to communicate through an overly technical lens, disconnected from the emotional bond that truly drives purchase behavior. Within this scenario, Wigow’s opportunity was clear: to create a brand capable of breaking away from the category’s generic aesthetic and claiming a territory rooted in affection, closeness, and lifestyle - without losing the credibility required to compete in a functional segment. The challenge lay in balancing emotion with scientific transparency, connecting with guardians who consume viral pet content daily, and visually standing out in a market saturated with clinical labels. Wigow needed to build a strong, recognizable universe that represented a new generation of pet brands guided by sensoriality, joy, and the family bond.

Solución del proyecto en INGLÉS

The solution was developed through a strategy that combines emotional appeal, a powerful identity, and credibility cues. To ensure immediate recognition, a vibrant orange was defined as the brand’s signature color - communicating energy, joy, and a playful personality. The expanded, verticalized logotype increases shelf impact and strengthens memorability. Differentiation across lines is achieved through a typographic system focused on benefits, the strategic use of secondary colors, and photographs of dogs in poses directly connected to each functionality. Inspired by viral content consumed by pet lovers, these images bring humor, spontaneity, and an immediate emotional connection. To balance warmth with trust, grids, seals, and subtle pharmaceutical cues were incorporated, ensuring rigor and technical backing. The result is a coherent, expressive, and competitive visual system that transforms emotional appeal into a true brand advantage.

Créditos

Firstname	Lastname	Role	Company
Isabela	Rodrigues	Creative Director	Sweety & Co
Arthur	Martins	Graphic Designer	Sweety & Co
Raíssa	Caldas	Product Designer	Sweety & Co
Júlia	Rebelo	Naming	Sweety & Co
Larissa	Trindade	Project Manager	Sweety & Co

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YUNKA

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Proyecto realizado por:

From Here + MINO + Angela Alberca + Andrea Wilson

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Peru

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Descripción del proyecto en INGLÉS

Yunka reimagines artisan chocolate as a cultural object, translating the Andean worldview into a tangible and sensory experience. The packaging takes the form of a vertical totem, representing three realms: Hanan Pacha (the divine), Kay Pacha (the present world), and Uku Pacha (the origin and the unseen), transforming the unboxing into a journey charged with meaning. Materiality is essential. Mistral paper, with its organic texture, evokes the surface of the earth, connecting touch with territory. Its deep tone references cacao as both material and symbol. The central illustration, applied through embossing, appears and disappears with light, creating a subtle, living reading. The hummingbird articulates the composition as a symbolic connector between realms, while gold foil accents evoke the energy of the sun. Yunka does not wrap a product—it materializes a way of understanding the world.

Contexto cultural / problemática del proyecto en INGLÉS

Within the chocolate confectionery category—particularly in artisan bonbons—the value of the product lies in its sensory complexity, narrative depth, and origin. However, packaging often fails to reflect this richness, relying instead on superficial codes of luxury or aesthetics, without translating the meaning behind each piece. In Yunka, each bonbon is conceived as a symbolic interpretation of essential elements of the Andean worldview—such as the sun, earth, water, and air—integrating ingredients, flavors, and storytelling into a single experience. This conceptual depth transforms the product into more than food: it becomes a gesture, a gift imbued with intention. The challenge is that this level of meaning is rarely matched by packaging, creating a disconnect between what the product represents and how it is presented. Yunka addresses this gap by rethinking packaging as both an artistic object and a narrative medium—one that elevates the act of gifting. The system communicates value without relying on excessive information, incorporating flexible solutions such as a labeling mechanism that allows content updates without compromising the integrity of the design.

Solución del proyecto en INGLÉS

Yunka addresses this challenge through a packaging system conceived as a symbolic and experiential object, where every decision—form, material, and graphics—translates the Andean worldview into a tangible experience. The structure takes the form of a vertical totem, organizing the content into three levels—Hanan Pacha, Kay Pacha, and Uku Pacha—turning the unboxing into a progressive journey of meaning. The system does not immediately present the product—it reveals it. Each layer introduces a new level of interpretation, aligned with the narrative of the artisan bonbons, conceived as sensory interpretations of essential elements—sun, earth, water, and air—where flavor, ingredient, and symbolism converge. Materiality reinforces this connection. Mistral paper evokes the earth through touch, while the embossed illustration responds to light, creating a living surface. Gold foil accents introduce the energy of the sun as a luminous counterpoint. The system also integrates a flexible sealing label, allowing content updates without compromising the integrity of the design, extending its lifecycle. In this way, Yunka transforms packaging into a cultural device that not only contains, but elevates the act of gifting, turning it into a conscious, narrative, and meaningful experience.

Créditos

Firstname	Lastname	Role	Company
Minoru	Higa	Design Director	MINO
Angela	Alberca	Design Director	Angela Alberca
Andrea	Wilson	Illustrator	Andrea Wilson
AIZEA	Grafica	Print	AIZEA
Amarga	Studio	Photography	Amarga

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Zoza

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Proyecto realizado por:

Sweety & Co.

País de Latinoamérica que va a representar el Estudio, Agencia, Institución o Freelancer

Brazil

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Descripción del proyecto en INGLÉS

Zoza is a new soft drink brand created to reinvent the category from a natural, accessible, and authentically Brazilian point of view. Designed for Gen Z, especially consumers aged 14 to 21, the brand seeks a contemporary aesthetic without losing its local identity. The project’s goal was to develop a visual identity and packaging system capable of standing out in a market dominated by major players and predictable visual codes. The studio created an expressive yet minimal can inspired by Brazilian nostalgia and “brazilcore” aesthetics, featuring a fluid logo based on vintage beverage labels and a modern palette derived from national colors. A circular seal highlights the flavor and conveys the brand’s attitude. The result is an iconic and refreshing packaging system that blends simplicity, character, and unmistakable Brazilian spirit.

Contexto cultural / problemática del proyecto en INGLÉS

The Brazilian soft drink market is defined by two extremes: traditional big brands with emotional narratives but unhealthy associations, and “better-for-you” alternatives that rely on cold, sterile or overly North-Americanized visual codes. For Gen Z, neither world reflects their cultural identity nor their current aesthetic At the same time, nostalgia-driven consumption is rising sharply. According to Mission Brasil (2025), Millennials and Gen Z lead retro purchases, 50% and 43%, with food and beverages among the most nostalgia-fueled categories. This movement intersects with the rise of Brazilcore, a trend celebrating Brazilian identity through vibrant colors, national symbols, football culture and urban streetwear, now dominant across social platforms. The client wanted to ignite exactly that explosive blend: the emotional warmth of nostalgia plus the bold visual power of Brazilcore. The goal was to build a brand that felt authentic, modern, unapologetically Brazilian, and impossible to overlook.

Solución del proyecto en INGLÉS

The solution was to design a packaging system that distilled Brazilian spirit through a simple, iconic, and Gen-Z-aligned visual approach. The can was built around the logo: a set of fluid, interconnected letters inspired by vintage Brazilian beverage labels, conveying rhythm, movement, and a touch of craftsmanship without leaning into rustic aesthetics. The design prioritizes character over claims. A circular seal identifies the flavor and expresses the brand’s bold tone. The palette revisits Brazil’s national colors, reinterpreted with contemporary vibrancy to balance nostalgia and modernity. The result is a minimalist yet expressive can where each element plays a clear role in product differentiation. Zoza turns simplicity into presence, proving that a mass-market soft drink can feel fresh, culturally relevant, and visually unforgettable.

Créditos

Firstname	Lastname	Role	Company
Isabela	Rodrigues	Creative Director	Sweety & Co
Beatriz	Bastos	Graphic Designer	Sweety & Co
Glaiton	Tatsch	Graphic Designer	Sweety & Co
Raíssa	Caldas	Product Designer	Sweety & Co
Julia	Rebelo	Branding & Naming	Sweety & Co
Bruna	Martins	Project Manager	Sweety & Co

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Firstname	Lastname	Role	Company
Andreína	Grasso	Guionista y Moderadora	++hellohello
Francisca	Esteban	Logística y Coordinación	++hellohello
Daniela	Ruibal	Project Manager	++hellohello
Julieta	Poyet	Art Director	++hellohello
Guillermo	Puentes	Brand & Comms Designer	++hellohello
Ximena	Oldak	Brand & Comms Manager	++hellohello
Andrés	Levy	Sound Director & Motion Designer	++hellohello
Sebastián	Martínez	Design Director	++hellohello
Luisa	Leborgne	Visual Artist	Magma Futura

Firstname	Lastname	Role	Company
Ana	Chinchilla	Directora de Negocio	Garnier
Laura	Moreno	Directora de Arte	Garnier
Camilo	Valencia	Director de Arte	Garnier
Julián	Robert	Director Creativo	Garnier
Yoshua	León	Director Creativo	Garnier
Sergio	Chinchilla	Director Creativo	Garnier
Jimena	Sagot	Creativa	Garnier
Jorge	Rosales	Creativo	Garnier
Sofía	Fuentes	Diseñadora	Garnier
Felipe	Toro	Diseñador	Garnier

Firstname	Lastname	Role	Company
Rafael	Caldeira	Chief Creative Officer	404 Innovation Studio
Renan	Monjon	Chief Designer Officer	404 Innovation Studio
Saulo	Monjon	Chief Designer Officer	404 Innovation Studio
Mariana	Balestra	Chief Operating Officer	404 Innovation Studio
Gabriela	Franco	Operation	404 Innovation Studio
Marilia	Pereira	Operation	404 Innovation Studio
Akemi	Kanegusuku	Designer	404 Innovation Studio
Auana	Sonsin	Creator	404 Innovation Studio
Felipe	Pires	Art Director	404 Innovation Studio
Gabriel	Grossi	Art Director	404 Innovation Studio
João	Barabás	Copywriter	404 Innovation Studio
Leandro	Beltran	3D, Simulation and Lookdev	404 Innovation Studio
Matheus	Akimoto	Motion Designer	404 Innovation Studio
Mariana	Novaes	Connections Designer	404 Innovation Studio
Bruno	Accorsi	Technology Director	404 Innovation Studio
Mariana	Correa	Senior Marketing Production Manager	Netflix
Anita	Stramucci	Senior Marketing Manager	Netflix

Firstname	Lastname	Role	Company
Diego	Viteri	Director Creativo	Ariadna SAS
Jonathan	Ramirez	Director de Arte	Ariadna SAS
Camilo	Garzón	Director de Arte	Ariadna SAS
Natalia	Martinez	Ejecutiva de Cuenta	Ariadna SAS
David	Rodriguez	Copy Creativo	Ariadna SAS
Karol	Tellez	Diseñadora	Ariadna SAS
Luna	Certuche	Diseñadora	Ariadna SAS
Cristian	Murillo	Diseñador	Ariadna SAS
Sebastian	Rincón	Senior VP Managing Director	AriadnaSAS

Firstname	Lastname	Role	Company
Aline	Rossin	CEO	Live the Agency
Isabella	Pipitone	Executive Creative Director	Live the Agency
Vanessa	Guerra	Associate Creative Director	Live the Agency
Juliana	Costa	Copywriter Sr	Live the Agency
Thamara	Maura	Art Director Sr	Live the Agency
Thially	Lima	Art Director	Live the Agency
Amanda	Menelau	Creator	Live the Agency
Breno	Assumpção	Account Director	Live the Agency
Laís	Leleu	Production Manager	Live the Agency
Sofia	Cunha	Planner	Live the Agency
Ana	Kawata	Content Manager	Live the Agency
Roseli	Silva	Community Manager	Live the Agency
Daniele	Moura	Project Manager	Live the Agency
Yasmine	Antacli	Marketing Director	Unilever
Renata	Cunha	Marketing Manager	Unilever
Raquel	Ranzoni	Marketing Coordinator	Unilever
Daniela	Pereira	Media Director	Unilever
Camilla	Ramôa	Social, Influence & PR Manager	Unilever
Amanda	Guida	Media Manager	Unilever
Fernanda	Andrade	Social & Influence Coordinator	Unilever
Marcos	Pola	PR Coordinator	Unilever
Naiara	Bachega	Media Coordinator	Unilever
Lucas	Djahjah	Executie Director	Rastro
Stephanie	Saramago	Film Director	Rastro
Rafael	Bizachi	Concept	Rastro
Afonso	Soares	Concept	Rastro
Andrezza	Abreu	Creative Lead	Rastro
Alessandra	Couto	Executive Production	Rastro
Tamara	Lovo	Executive Production	Rastro
Mariana	Borba	Post Production Coordinator	Rastro
Hanna	Batista	Scene Director	Rastro
Afonso	Soares	Script	Rastro
Andressa	Rodrigues	Script	Rastro
Erik	Machado	Script	Rastro
Stephanie	Saramago	Script	Rastro
Andrezza	Abreu	Script	Rastro

Firstname	Lastname	Role	Company
Liniker	Barros	Artist & Creative	BREU ENTERTAINMENT
Rafael	Conde	Founder / Executive Creative Director and AD	STAGE.EC
Celso	Bernini	Co-Founder / Executive Artist Director	STAGE.EC
Rafael	Conde	Art Director and Visual Designer	STAGE.EC
Arthur	Almeida	Creative Director and Art Director	STAGE.EC
Rafael	Conde	Concept & Strategy	STAGE.EC
Priscila	Melo	Manager	BREU ENTERTAINMENT
Juliana	Arruda	Production Direction	BREU ENTERTAINMENT
Felipa	Damasco	Set Director and Art Director	BREU ENTERTAINMENT
Gabiru	Nogueira	Content and Communication Management	BREU NTERTAINMENT
Caroline	Lima	Photographer	CarolineLima.co
Gabb	Cabo Verde	Direction of Movement	BREU ENTERTAINMENT
Adrian	Ikematsu	Light Designer	BREU ENTERTAINMENT
Charles	Willy	Assistant	BREU ENTERTAINMENT
Nicolas	Leite	Image Retouching	BREU ENTERTAINMENT
Artur	Bento	Art Assistant:	BREU ENTERTAINMENT
Artur	Trindade	Art Assistant:	BREU ENTERTAINMENT
Jarbas	Gomes	Props Master	BREU ENTERTAINMENT
Caroline	Passos	Stylist	BREU ENTERTAINMENT
Alan	Gomes	Fashion Production and Styling Assistant	BREU ENTERTAINMENT
Leandro	Lopes	Field Production	BREU ENTERTAINMENT
Xulia	Almeida	Logistics Production	BREU ENTERTAINMENT
Paulo	Almeida	Content and Communication Assistance	BREU ENTERTAINMENT
Mayara	Lacerda	Digital Strategy	BREU ENTERTAINMENT
Rodrigo	de Paula	Film and Scene Direction	SARÇA TV
Sarah	Martins	Film and Scene Direction	SARÇA TV
Vitor	Brito	Director of Photography	SARÇA TV
Alexandre	Soares	1st Camera Assistant	SARÇA TV
Desirée	Vasconcelos	2nd Camera Assistant	SARÇA TV
Everson Bonifácio dos Santos	Nego	Gaffer	SARÇA TV
Guilherme	Barreto	Electrician	SARÇA TV
Edvaldo	Aparecido dos Santos	Grip Operator	SARÇA TV
Fabio	Roberto de Sordi	1st Grip	SARÇA TV
Rodrigo	Mesquita Tomé	2nd Grip	SARÇA TV
Gabriel	Borges	Editing and Color Grading	SARÇA TV

Firstname	Lastname	Role	Company
Rodrigo	Candido	Creative Director	30e
Thiago	Amarante	Art Director	30e
Thiago	Nakano	Marketing Director	30e
Carol	Pascoal	CMO	30e
Rodrigo	Barbosa	Copywriter	30e
Danilo	Sansão	Strategic Planner	30e
Winny	Tapajós	Illustrator	Winny
Felipe	Garcia	Media Manager	30e
Pedro	Tavares	Social Media Manager	30e
Juliana	Vomero	Creative Coordinator	30e

Firstname	Lastname	Role	Company
Stephanie	Noelle	Executive & Strategy Director	Tég
Isabella	Prado	Content Strategist	Tég
Guilherme	Garofalo	Executive Creative Director	Tég
Solenn	Dupas	Content Assistant	Tég
Chandra	Drummond	Ops Director	Tég
Amanda	Franco	Designer & Art Director	Tég

Firstname	Lastname	Role	Company
Maria Lucia	Litardo	Design Director	VEO Branding Company
Rosalia	Guardatti	Strategy Director	VEO Branding Company
Sandra	Heyman	Brand Strategist	VEO Branding Company
Clara	Millán	Account Manager	VEO Branding Company
Nicolás	Carnevale	Creative copywriter	VEO Branding Company
Ivana	Pazos Bullón	Designer	VEO Branding Company
Nicolás	Corte	Designer	VEO Branding Company

Firstname	Lastname	Role	Company
Thadeu	Diz	Creative Director	Zee.Dog
Pedro	Zun	Head of Product Innovation & Design	Zee.Dog
Karen	Dworak	Design Manager	Zee.Dog
Julia	Ungerer	Content Coordinator	Zee.Dog
Karim	Elwasiaa	Content Designer	Zee.Dog
Victoria	Servilhano	Content Designer	Zee.Dog
Jéssica	Souza	Digital Communications Coordinator	Zee.Dog
Ana Luísa	Almeida	Digital Communications Designer	Zee.Dog
Júlia	Friess	Digital Communications Designer	Zee.Dog
Luma	Schwantes	Digital Communications Designer	Zee.Dog
Raíssa	Silva	Digital Communications Designer	Zee.Dog
Gabriela	Machado	UX Coordinator	Zee.Dog
Ana Carolina	Balan	UX/UI Designer	Zee.Dog
Maria Julia	Ferro	UX/UI Designer	Zee.Dog
Juliana	Probst	UX Writer	Zee.Dog
Luiza	Fortes	Graphic Designer	Zee.Dog
Tatiana	Hagen	Graphic Designer	Zee.Dog
Pietro	Chiera	Product Designer	Zee.Dog
Darío	Nobrega	Product Designer	Zee.Dog
Miguel	Lantero	Product Designer	Zee.Dog
Tucker	Olson	Photographer	Zee.Dog
Vitor	Vieira	Photographer	Freelancer
Adriano	Valente	Photography Assistant	Freelancer
Mateus	Lara	Videographer	Freelancer
Guilherme	Gomes	Video Assistant	Freelancer
Richard	Camilo	Editing & SFX	Freelancer

Firstname	Lastname	Role	Company
Patrícia	Aiello	CMO	Est.31 Creative Studio
Larissa	Ferreira	CMO	Est.31 Creative Studio
Nina	Costas	Brand Manager	Est.31 Creative Studio
Diana	Portinari	Brand Manager	Est.31 Creative Studio
Arthur	Lobão	Creative Director	Est.31 Creative Studio
Diego	Franco	Creative Director	Est.31 Creative Studio
Fernanda	Malaco	Strategy Director	Est.31 Creative Studio
Pedro	Abreu	Designer	Est.31 Creative Studio
Thomas	Cosin	Designer	Est.31 Creative Studio
Diego	Silva	Designer	Est.31 Creative Studio
Diego	Franco	Designer	Est.31 Creative Studio
Léo	Rachid	Copywriter	Est.31 Creative Studio
Arthur	Lobão	Copywriter	Est.31 Creative Studio
Felix	Alves	Motion Designer	Est.31 Creative Studio
Production	Company	Production	Phono Filmes
Pedro	Chamme	Creative Partner	Alice CreativeLab
João	Lucas	Creative Partner	Warren CreativeLab
Rodrigo	Magnus	Creative Partner	Warren CreativeLab

Firstname	Lastname	Role	Company
Pedro	Veneziano	3D and Motion Design	Pedro Veneziano
Ryan	Seguin	Creative Direction	Herman Miller Gaming
Katy	Toepper	Creative Production	Herman Miller Gaming
Matt	Delbridge	Creative Direction	Made Thought
Liv	Rawlinson	Creative Production	Made Thought
Juliette	Budin	Creative Production	Made Thought
Marcelo	Gerab	Sound Design	Bloco Studio

Firstname	Lastname	Role	Company
FELIPE	SEPÚLVEDA MARÍN	DIRECTOR CREATIVO	BUENA SUERTE
GERALD	DÍAZ	DIRECTOR DE ARTE	MADRE MÍA ESTUDIO
DANIEL	GONZÁLEZ	DIRECTOR DE ARTE	FREELANCE
BERNARDO	SAN MARTÍN	PRODUCCIÓN	BUENA SUERTE
PASCUAL	SOTOMAYOR	MONTAJISTA	FREELANCE
SEBASTIÁN	MUÑOZ	ANIMADOR	FREELANCE
FRANCISCO	VARGAS	ANIMADOR	FREELANCE
MARCELO	MEDEL	ANIMADOR	FREELANCE
FELIPE	SEPÚLVEDA MARÍN	ANIMADOR	BUENA SUERTE

Firstname	Lastname	Role	Company
YUCA	.	Director	The Youth & Colossal
Milton	Oliveira	Director Assistant	The Youth & Colossal
João	Machado	Executive Creative Director:	The Youth & Colossal
Eduardo	Lubiazi	Executive Creative Director	The Youth & Colossal
Chico	Pedreira	Executive Producer	The Youth & Colossal
Daniel	Maia	Executive Producer	The Youth & Colossal
Carol	Cherobim	Executive Producer	The Youth & Colossal
Roberto	Reynoso	Executive Producer	The Youth & Colossal
Karima	Ruhmann	Head of Production	The Youth & Colossal
Daniel	Maia	Head of Production	The Youth & Colossal
Antonela	Castro	Lead Producer coordinator:	The Youth & Colossal
Mauricio	Kazu Yamashita	Producer	The Youth & Colossal
Amanda	de Oliveira	Project Manager	The Youth & Colossal
William	S. Tadeu	Post-Production producer	The Youth & Colossal
Mariana	Trejo	Producer Assistant	The Youth & Colossal
YUCA	.	Art Director	The Youth & Colossal
Fabio	Miraglia	Lead Concept Artist	The Youth & Colossal
Nolwe	Azul Tamis	Concept artist	The Youth & Colossal
Adad	Muñoz	Concept artist	The Youth & Colossal
Victor	Sales	Illustrators	The Youth & Colossal
Matias	Carrizo	Illustrators	The Youth & Colossal
Alan	Croce	Illustrators	The Youth & Colossal
Danilo	de Camargo	Illustrators	The Youth & Colossal
Fiorella	Vera	Illustrators	The Youth & Colossal
Bruno	Rosal	Illustrators	The Youth & Colossal
Leon	Franchimont	Illustrators	The Youth & Colossal
Leandro	Cancro	Illustrators	The Youth & Colossal
Valeria	Calvino	Illustrators	The Youth & Colossal
Nicole	Andrade	Illustrators	The Youth & Colossal
Desi	Garrido	Animation Director	The Youth & Colossal
YUCA	.	Animation Director	The Youth & Colossal
Daniel	Palala	Creative Director	W+K Mexico
María	Lempicka	Creative Director	W+K Mexico
Emilio	Espinosa	Art Director	W+K Mexico
Oswaldo	Rodríguez	Art Director	W+K Mexico
Rodrigo	Ruiz Sparza	Copywriter	W+K Mexico
Ana	Arce	Copywriter	W+K Mexico
Jessica	Apellaniz	Chief Creative Officer	W+K Mexico
Rodrigo	Jatene	LatAm Chief Creative Officer	W+K Mexico
Rodrigo	Bonilla	Head of Production	W+K Mexico
Ana	Mijares	Senior Producer	W+K Mexico
Samantha	Herrera	Group Account Director	W+K Mexico
Estefanía	Morgado	Account Director	W+K Mexico
Michelle	Castañeda	Account Executive	W+K Mexico
Felipe	Ambra	Marketing VP	Cerveza Victoria
Yune	Aranguren	Head of Core Brands	Cerveza Victoria
Gabriel	Díaz Burgueño	Victoria and National Brands Director	Cerveza Victoria
Black	Madre	Character design	Black Madre
Hurso	Ambrifi	Music Direction	Satelite Audio
Roberto	Coelho	Music Direction	Satelite Audio
Antonio	Pinto	Compositors	Supersonica
Gabriel	Ferreira	Compositors	Supersonica
Leonardo	Salomão	Editor	The Youth & Colossal
ATELIÊ	39	Painting Studio	ATELIÊ 39
Johann	Stollmeier	Color grading	The Youth & Colossal
Iza	Lubiazi	Finance Department	The Youth & Colossal

Firstname	Lastname	Role	Company
Valeria	Barone	CEO	GUT Design
Bruno	Brux	CCO	GUT Design
Murilo	Melo	Global Head Of Design	GUT Design
André	Firulo	Designer Director	GUT Design
Pedro	Araújo	ECD	GUT Design
Tiago	Abreu	ECD	GUT Design
João	Mendes	Associate Design Director	GUT Design
Raul	Lima	Designer	GUT Design
Arthur	Zambone	Copywriter	GUT Design
Vinicius	Cabral	3D	GUT Design
Daniel	Ogawa	ACD	GUT Design
Marcus	Prado	Motion Designers	GUT Design
Claudia	Nakahara	Head of Operations	GUT Design
Isabella	Quaglio	Sr. Project Manager	GUT Design
Mariana	Chiarelli	Project Coordinator	GUT Design
Monica	Siqueira	Head of Production	GUT Design
Alessandra	Visintainer	Managing Director	GUT Design
Luiz	Arruda	Chief Business Officer	GUT Design
Nathalia	Garcia	Producer	GUT Design
Mercedes	Barusso	Strategy Director	GUT Design
Gabriela	Miranda	Strategy Manager	GUT Design
Beatriz	Araujo	Strategy Supervisor	GUT Design
Dana	Di Lello	Group Business Director	GUT Design
Catalina	Ponce	Business Supervisor	GUT Design
Rosario	Muñoz	Head of Design	GUT Design
Paula	Medina Rivero	Managing Director	GUT Design
Javier	Quintero	Chief Strategy Officer	GUT Design
Sharon Marina	Suarez Feneite	Strategy Director	GUT Design
Santiago	Narvaja	Creative Director	GUT Design
Federico	Socorro	Data Analyst	GUT Design
Maira	Begalli	Project Manager	BARCA Studio
Jun	Ioneda	Ilustrator Director	BARCA Studio
Henrique	Afonso	Ilustrator	BARCA Studio
Eduardo	Costantini	Founder	Consultatio/one618
Juan Martín	Monge Varelo	CEO \| Asset Management	Consultatio/one618
Federico	Cinque	CEO \| Wealth Management	Consultatio/one618
Enrique	Lujan Benitez	CEO \| Securities	Consultatio/one618
Natalia	Molojaz	Communication and Marketing lead	Consultatio/one618

Firstname	Lastname	Role	Company
Felipe	Rocha	Executive Creative Director	PORTO ROCHA
Leo	Porto	Executive Creative Director	PORTO ROCHA
Joseph	Lebus	Design Director	PORTO ROCHA
Nathan	Fyock	Associate Design Director	PORTO ROCHA
Yedo	Han	Senior Designer	PORTO ROCHA
Thales	Muniz	Motion Design Director	PORTO ROCHA
Josh	Krauth-Harding	Motion Designer	PORTO ROCHA
Marcos	Rodrigues	Interactive Design Director	PORTO ROCHA
Giovana	Yahiro	Interactive Designer	PORTO ROCHA
Natalee	Ranii-Dropcho	Strategy Director	PORTO ROCHA
Ayo	Fagbemi	Senior Strategist	PORTO ROCHA
Hamilton	Yu	Senior Project Manager	PORTO ROCHA
Luciana	Thiesen	Account Director	PORTO ROCHA
Nicholas	Schröder	Operations Director	PORTO ROCHA

Firstname	Lastname	Role	Company
Felipe	Rocha	Executive Creative Director	PORTO ROCHA
Leo	Porto	Executive Creative Director	PORTO ROCHA
Joseph	Lebus	Design Director	PORTO ROCHA
Nathan	Fyock	Associate Design Director	PORTO ROCHA
Yedo	Han	Senior Designer	PORTO ROCHA
Thales	Muniz	Motion Design Director	PORTO ROCHA
Josh	Krauth-Harding	Motion Designer	PORTO ROCHA
Marcos	Rodrigues	Interactive Design Director	PORTO ROCHA
Giovana	Yahiro	Interactive Designer	PORTO ROCHA
Natalee	Ranii-Dropcho	Strategy Director	PORTO ROCHA
Ayo	Fagbemi	Senior Strategist	PORTO ROCHA
Hamilton	Yu	Senior Project Manager	PORTO ROCHA
Luciana	Thiesen	Account Director	PORTO ROCHA
Nicholas	Schröder	Operations Director	PORTO ROCHA

Firstname	Lastname	Role	Company
Gabriela	Bila	Director	MIT Media Lab
Diogo	Costa Pinto	Technologies Director	Quanta
Lucas	Chagas	3D Special Effects	SlectaStrange
Marcelo	Vaz	Basketry Weaving Artist	DIMIRITI
Leo	Chermont	Soundtrack	Floresta Sonora
Dimitre	Lima	Tracking System	Freelancer
Lucas	Seixas	3D Special Effects	Ribs+Seixas
Pedro	Ribs	Editor	Ribs+Seixas
Clara	Luna	3D Technical Artist	Quanta
Lucas	de Jesus	3D Technical Artist	Quanta
Luciano	Santa Bárbara	Colorist	Quanta

Firstname	Lastname	Role	Company
Gabriel	Bonilla	Producción Ejecutiva	Apus Estudio
Carlos	Palacios	Producción Ejecutiva	Apus Estudio
Alessio	Del Pozo	Dirección General	Apus Estudio
Barbara	Rios	Supervisión de Producción	Apus Estudios
Nia	Alvarado	Producción de Línea de Arte	Apus Estudio
Francesca	Rodríguez	Producción de Línea de Storyboard y Animación	Apus Estudio
Andrea	Silva	Producción de Línea de Tinta y Post-Producción	Apus Estudio
Milton	Guerrero	Storyboard	Apus Estudio
Joel	Saire	Supervisión de Arte	Apus Estudio
Vianca	Asencio	Color Script	Apus Estudio
Nimrod	Villar	Diseño de Personajes	Apus Estudio
Erick	Quispe	Diseño de Personajes	Apus Estudio
Robin	Chuquital	Fondos	Apus Estudio
Fernando	Tumburús	Producción de Fondos	Takenchi Studio
Julieta	Belgorodsky	Producción de Fondos	Takenchi Studio
Juan Manuel	Tumburús	Supervisor de Fondos	Takenchi Studio
Ariel	Surijon	Supervisor de Fondos	Takenchi Studio
Maria Luz	Palacio	Fondos	Takenchi Studio
Julia	Viola	Fondos	Takenchi Studio
Andres	Barba	Fondos	Takenchi Studio
Camila	Gonzalez	Fondos	Takenchi Studio
Valeria	Calvino	Fondos	Takenchi Studio
Cristian	Jimenez	Supervisión de Layout	Apus Estudio
Daniel	Carhuamaca	Layout	Apus Estudio
Erick	Quispe	Layout	Apus Estudio
Sasha	Inga	Layout	Apus Estudio
Juan Alejandro	Sánchez	Supervisión de Animación	Apus Estudio
Aldo	Barrios	Asistencia de animación	Apus Estudio
Alvaro	Grijalva	Asistencia de animación	Apus Estudio
Astrid	Lena	Asistencia de animación	Apus Estudio
Luis	Lopez	Asistencia de animación	Apus Estudio
Ronny	Palomino	Supervisión de Animación	Apus Estudio
Aymee	Balbuena	Animación	Apus Estudio
Maricielo	Urbano	Animación	Apus Estudio
Claudia	Malqui	Animación	Apus Estudio
Danel	Serrano	Animación	Apus Estudio
Dannae	Veloso	Animación	Apus Estudio
Guillian	Macdowell	Animación	Apus Estudio
Héctor	Véliz	Animación	Apus Estudio
Helen	De La Cruz	Animación	Apus Estudio

Firstname	Lastname	Role	Company
Duda	di Pietro	Creative Direction	Tall,Piet
Eduardo	Tallia	Creative Direction	Tall,Piet
Duda	di Pietro	Design	Tall,Piet
Eduardo	Tallia	Design	Tall,Piet
Vitor	Gurgel	UI Design	V-Studio
Marcus	Prado	Motion Design	Marcus Prado
Pedro	Mooniz	Sound Design	Tall,Piet
bomb_nha		Motion Design	bomb_nha
Toni	Sader	Copywriter	Tall,Piet
Laís	Papi	Project Manager	Tall,Piet
Jin	Ju Park	Project Manager	Tall,Piet
Victoria	Zomignan	Project Manager	Tall,Piet
Gabriel	Martins	Project Manager	Tall,Piet
Marcelo	Altschuler	Client	Saigon
Pedro	Pereira	Client	Saigon
João	Dornelas	Client	Saigon

Firstname	Lastname	Role	Company
Andressa	Castaman	3D Artist	Zebra
Guilherme	Schneider	3D Artist	Zebra
Jose Guilherme	Delgado	Animator	Zebra

Firstname	Lastname	Role	Company
Gabriel	Bonilla	Productor Ejecutivo	Apus Estudio
Carlos	Palacios	Director Ejecutivo de Arte	Apus Estudio
Alessio	Del Pozo	Director Ejecutivo de Arte	Apus Estudio
Emma	Vega	Directora	Apus Estudio
Sofia	Chavez	Supervisión de Producción	Apus Estudio
Brenda	Ale	Productora de Línea	Apus Estudio
Francesca	Rodríguez	Productora de Línea de Animación	Apus Estudio
Andrea	Silva	Productora de Línea de Post Producción	Apus Estudio
Emma	Vega	Storyboard	Apus Estudio
Robin	Chuquital	Storyboard	Apus Estudio
Jo	Traverso	Storyboard	Apus Estudio
Emma	Vega	Artista de Animatic	Apus Estudio
Robin	Chiquital	Director de Arte	Apus Estudio
Robin	Chuquital	Artista de Styleframes	Apus Estudio
Fernando	Corrales	Diseñador de Personajes	Apus Estudio
Heber Nimord	Villar	Diseñador de Personajes	Apus Estudio
Melci	Asto	Apoyo en Diseño de Personajes	Apus Estudio
Vianca	Asencio	Diseñadora de FX	Apus Estudio
Tom	Araujo	Artista de Fondos	Apus Estudio
Brandon	Mieses	Artista de Fondos	Apus Estudio
Lorena	Morales	Artista de Fondos	Apus Estudio
Milton	Torres	Artista de Fondos	Apus Estudio
Nadir	Alzamora	Artista de Fondos	Apus Estudio
Rodrigo	Garcia	Artista de Fondos	Apus Estudio
Alvaro	Suazo	Ilustrador	Apus Estudio
Fabricio	Tapia	Supervisor de Layout	Apus Estudio
Fernando	Corrales	Supervisor de Layout	Apus Estudio
Christiaan	Mateo	Artistas de Layout	Apus Estudio
Verónica	Casimiro	Artista de Layout	Apus Estudio
Victoria	Cubas	Artista de Layout	Apus Estudio
Macarena	Gonzales-Orbegoso	Artista de Layout	Apus Estudio
Fabricio	Tapia	Director de Animación	Apus Estudio
Juan Alejandro	Sánchez	Director de Animación	Apus Estudio
Cristian	Jimenez	Animador	Apus Estudio
Charlie	Lainez	Animador	Apus Estudio
Cristopher	Correa	Animador	Apus Estudio
Dannae	Veloso	Animador	Apus Estudio
ElDiegono	F	Animador	Apus Estudio
Felipe	Rodríguez	Animador	Apus Estudio
Fran	Pasache	Animador	Apus Estudio
Galo	Vizcaíno	Animador	Apus Estudio
Gillian	Macdowell	Animador	Apus Estudio
Jaison	Carvalho	Animador	Apus Estudio
Jo	Traverso	Animador	Apus Estudio
Joel	Alberca	Animador	Apus Estudio
Lucho	Obando	Animador	Apus Estudio
Maricielo	Urbano	Animador	Apus Estudio
Milena	Onetto	Animador	Apus Estudio
Nicole	Capelo	Animador	Apus Estudio
Pete	Ballarta	Animador	Apus Estudio
Raquel	Islas	Animador	Apus Estudio
Roberto	Gasque	Animador	Apus Estudio
Steven	Beltre	Animador	Apus Estudio
Thiago	Freesz	Animador	Apus Estudio
Umi	Rage	Animador	Apus Estudio
Pepe	Yuqui	Animador	Hanka Animation Studios
Nicole	Capelo	Animador	Hanka Animation Studios
Zara	Oviedo	Animador	Hanka Animation Studios
José	Almeda	Animador	Hanka Animation Studios
Matías	Navas	Animador	Hanka Animation Studios
Emilia	Naranjo	Animador	Hanka Animation Studios
Doménika	Cedeño	Animador	Hanka Animation Studios
Hugo	Echeverría	Animador	Hanka Animation Studios
Jefferson	Veintimilla	Animador	Hanka Animation Studios
Estefano	Huaman	Animador de Luces y Sombras	Apus Estudio
Anamaría	Grunauer	Animador de Luces y Sombras	Apus Estudio
Karla	De la Cruz	Animador de Luces y Sombras	Apus Estudio
Lautaro	Garcia	Animador de Luces y Sombras	Apus Estudio
Marko	Chumpitaz	Animador de Luces y Sombras	Apus Estudio
Matthu	PM	Animador de Luces y Sombras	Apus Estudio
Valeria	Perales	Animador de Luces y Sombras	Apus Estudio
Manlio	Fasce	Animador de FX	Apus Estudio
Bruno	Jordani	Animador de FX	Apus Estudio
Daniel	Carhuamaca	Animador de FX	Apus Estudio
Erick	Quispe	Animador de FX	Apus Estudio
Helen	De La Cruz	Animador de FX	Apus Estudio
Ronny	Palomino	Supervisión de Tinta y Color	Apus Estudio
Lucero	Martínez	Supervisión de Tinta y Color	Apus Estudio
Valeria	Barrantes	Artista de Tinta y Color	Apus Estudio
Andre	Gomez	Artista de Tinta y Color	Apus Estudio
Angie	Garcia	Artista de Tinta y Color	Apus Estudio
Anthony	Sanchez	Artista de Tinta y Color	Apus Estudio
Astrid	Lena	Artista de Tinta y Color	Apus Estudio
Camila	Ráez	Artista de Tinta y Color	Apus Estudio
Claudia	Bustamante	Artista de Tinta y Color	Apus Estudio
Dante	Ayna	Artista de Tinta y Color	Apus Estudio
Denni	Ravichahua	Artista de Tinta y Color	Apus Estudio
Fabiana	Salas	Artista de Tinta y Color	Apus Estudio
Felipe	Melgarejo	Artista de Tinta y Color	Apus Estudio
Fernanda	Arrieta	Artista de Tinta y Color	Apus Estudio
Gerardo	Henostroza	Artista de Tinta y Color	Apus Estudio
Gianfranco	Mattos	Artista de Tinta y Color	Apus Estudio
Helen	Garcia	Artista de Tinta y Color	Apus Estudio
Hannah	H	Artista de Tinta y Color	Apus Estudio
Heydi	Vinces	Artista de Tinta y Color	Apus Estudio
Jorge	Flores	Artista de Tinta y Color	Apus Estudio
Jostin	Medina	Artista de Tinta y Color	Apus Estudio
Julieta	Medina	Artista de Tinta y Color	Apus Estudio
Lucero	Pacheco	Artista de Tinta y Color	Apus Estudio
Lenisce	Alvarado	Artista de Tinta y Color	Apus Estudio
Lisseth	Apeña	Artista de Tinta y Color	Apus Estudio
Lucía	Vidal	Artista de Tinta y Color	Apus Estudio
Luis	López	Artista de Tinta y Color	Apus Estudio
Marco	Lévano	Artista de Tinta y Color	Apus Estudio
Matias	Lozano	Artista de Tinta y Color	Apus Estudio
Milagros	González	Artista de Tinta y Color	Apus Estudio
Miranda	Estremadoyro	Artista de Tinta y Color	Apus Estudio
Nicole	Cárdenas	Artista de Tinta y Color	Apus Estudio
Nicole	Rodriguez	Artista de Tinta y Color	Apus Estudio
Paola	Torres	Artista de Tinta y Color	Apus Estudio
Paúl	Alayo	Artista de Tinta y Color	Apus Estudio
Raissa	Santos	Artista de Tinta y Color	Apus Estudio
Rodrigo	Valencia	Artista de Tinta y Color	Apus Estudio
Tammia	Francia	Artista de Tinta y Color	Apus Estudio
Valentina	Palacio	Artista de Tinta y Color	Apus Estudio
Yadhira	Negron	Artista de Tinta y Color	Apus Estudio
Christian	Camargo	Artista de Tinta y Color	Apus Estudio
Carlos	Fuentes	Post Producción	Apus Estudio
María Fernanda	Chacón	Post Production	Apus Estudio
Alonso	Miró	Post Production	Apus Estudio
Michael	Yantas	Post Production	Apus Estudio
Angelica	Rosales	Administración	Apus Estudio
Gloria	Quilla	Conserje	Apus Estudio

Firstname	Lastname	Role	Company
Zamira	Miranda	Graphic Designer	Henri Barrett Studio
Darwin	Pacheco	Motion Graphics	Henri Barrett Studio
Ricardo	Cunyas	Illustrator	Henri Barrett Studio
Adriana	Sandoval	Creative Concept	Henri Barrett Studio
Andres	Gonzales	Planning and Research	Henri Barrett Studio
Luis	Tateishi	Creative Director	Henri Barrett Studio
Oswaldo	Pescador	Design Director	Henri Barrett Studio

Firstname	Lastname	Role	Company
Jhony	Muller	Creative Director & Designer	Firma Criadores
Carina	Oliveira	Motion Designer	Firma Criadores
Luísa	Newlands	Project Manager	Firma Criadores

Firstname	Lastname	Role	Company
Marcelo	Calderon	Director creativo	Pánico Estudio
Paulina	Jarrín	Project Manager	Pánico Estudio
Pedro	Aguirre	Director de Arte	Pánico Estudio
Martina	Andrade	Directora de Arte	Pánico Estudio
Giovanni	Fregni	Director de Arte	Pánico Estudio
Alejandro	Calderón	Motion Designer	Pánico Estudio
Laureano	Méndez	Director de Arte	Pánico Estudio
Black	Studio	Animador dr personaje 2D	Black Studio
3	Dar	Personaje 3D	3Dar
Andrés	Jiménez	Ilustración Personaje	Gromiko
Rob	Alba	Diseño de tipografía	Rob Alba
Papa	Music	Sonic Branding	Papa Music
Juan	Korman	Administración proyecto	Plug Collective

Firstname	Lastname	Role	Company
Leo	Mendes	Art direction and motion design	freelancer
Júlia	Lago	Art direction	Motora
Luize	Araújo	Art direction	Motora
André	Gonzales	Original soundtrack and sound effects	Consoante
Beto	Mejia	Original soundtrack and sound effects	Consoante

Firstname	Lastname	Role	Company
Pedro	Garavaglia	direção criativa	Radiográfico
Olivia	Ferreira	direção criativa	Radiográfico
Fernanda	Guizan	direção de arte e design	Radiográfico
Nessa	Alves	produção	Radiográfico
Thamy	Kurosawa	design	Radiográfico
Gabriel	Martins	design	Radiográfico
Celina	Kuschnir	design	Radiográfico
Júlia	Koiller Schnoor	pesquisa de imagens	Radiográfico
Dani	Serpa	motion design	Radiográfico
Rebeca	Alves	motion design	Radiográfico
Déborah	Rodrigues	motion design	Radiográfico
Cristiano	Costa	motion design	Radiográfico
Angela	Jomara	motion design	Radiográfico
Lucas	Gabriel	motion design	Radiográfico
Bruna	Nogueira	motion design	Radiográfico
Thais	Falconi	motion design	Radiográfico
Roberta	Martins	motion design	Radiográfico
Walmor	Junior	motion design	Radiográfico
Tamires	Campos	motion design	Radiográfico
Bruna	Schütz	motion design	Radiográfico
yof	Nicholas	motion design	Radiográfico
Gabriel	Weckmuller	pré-visualização, renderless, modelagem 3D e pixel mapping	Radiográfico
Rodrigo	Lescano	finalização e renders	Radiográfico
Bê	Leite	finalização e renders	Radiográfico

Firstname	Lastname	Role	Company
Antoniel	Felaínne	Graphic Designer	LOTIPA
Allex	Leandro dos Santos	Motion Designer	LOTIPA
Everton	Lisboa	Director	Denoised/001 Studio

Firstname	Lastname	Role	Company
Antoniel	Felainne	Graphic Design & Illustrations	LOTIPA
Lukas	Martins	Motion Designer	LOTIPA
Allex	Leandro	Graphic Design & Motion Design	LOTIPA

GANADORES PROFESIONALES 2026

Firstname	Lastname	Role	Company
Diego	Ribeiro	Creative Director	Mar Branding&Estratégia
Rui	Ferreira	Art Director	Mar Branding&Estratégia
Paulo	Feitosa	Diretor	Quitanda Soluções Criativas

Firstname	Lastname	Role	Company
Wesley	Freitas	Director and Designer	Estúdio 017 LTDA
Rafaela	Freitas	Verbal Identity	Estúdio 017 LTDA
Peu	Motion	Motion Designer	Estúdio 017 LTDA

Firstname	Lastname	Role	Company
Maria Alice	Leal	Gestión de Proyectos y Branding	ESTUDIO CRU
Vivi	Corazza	Branding	ESTUDIO CRU
Bernardo	Winitskowski	Dirección Creativa	ESTUDIO CRU
Victoria	Carvalho	Diseño	ESTUDIO CRU
David	Cunha	3D	ESTUDIO CRU
Estevan	Suñé	Motion Designer	Suñé Studio

Firstname	Lastname	Role	Company
Stella	Correia Bonici	Graphic Designer and Illustrator	Freelancer
Miriam	Kim	Motion Graphics	Freelancer
Raphaela	Neves	Photographer	Freelancer

Firstname	Lastname	Role	Company
Michelle	Sikic	dirección, interiorismo	Astro Studio
Belén	Valverde	Diseño	Atentamente
Manuel	Beltrán (QENQO)	Diseño	Atentamente

Firstname	Lastname	Role	Company
Teresa	Guarita	Creative Director	Colirio \| QNCO
Léo	Massarelli	Creative Director	Colirio \| QNCO
Luiza	Rudge	Strategist	Colírio \| QNCO
Enya	Tiornodio	Verbal Strategist	Colírio \| QNCO
Rodrigo	Santos	Head of Creation	Colírio \| QNCO
Rafael	Mesquita	Lead Designer	Colírio \| QNCO
Catharina	Pedro	Designer	Colírio \| QNCO
Gabriela	Pires	Designer	Colírio \| QNCO
Luana	Lellis	Designer	Colírio \| QNCO
Tiz	Oliveira	Designer	Colírio \| QNCO

Firstname	Lastname	Role	Company
Ivan	Coello	Chief Creative Officer	Total Studio
George	Bendezú	Art Director	Total Studio

Firstname	Lastname	Role	Company
Uriel	Pérez Pérez	Diseño y Dirección de Arte	Doble U Studio
CARMEN WENDY	CASANOVA REYES	Project Manager	Doble U Studio

Firstname	Lastname	Role	Company
Cacá	Barabás	Designer	Freelancer
Gabriel	Grossi	Designer	Freelancer

Firstname	Lastname	Role	Company
Nubia	Navarro	Design/Art direction	NS&Co.
Sebastián	Suevas	Accounts	Joker Jack
Camila	Martín	Motion Designer	NS&Co.